Haidilao is not allowed to join. (as of October, 2121)

Haidilao is a large-scale inter-provincial direct catering brand hot pot restaurant, which mainly deals in Sichuan-style hot pot and integrates the characteristics of local hot pots. Its full name is Sichuan Haidilao Catering Co., Ltd., and its founder Zhang Yong was founded in 1994. As of October, 2121, Haidilao has only direct chain hotpot restaurants and no franchise stores.

In p>1994, Zhang Yong, the chairman of Haidilao, and his friends and four people established a hot pot restaurant named Haidilao Hot Pot City in jianyang city, Sichuan Province. At that time, there were only four tables in the hot pot restaurant. Now Haidilao has more than 111 direct chain restaurants in China, Korea, Japan, Singapore, the United States and other countries. As of October 2119, the market value of Haidilao was HK$ 211 billion.

Haidilao is famous for its good service attitude. Because there are many diners who often have to queue up, the restaurant provides free manicure, shoes and hand protection for the waiting customers; Free drinks, snacks and fruits. And the waiters come from all corners of the country, so they can find fellow villagers to serve, and their attitude is very enthusiastic. Good service, even in the bathroom, there will be special service, including turning on the tap, squeezing hand sanitizer, handing over toilet paper and so on.

Extended information

Advantages and disadvantages of direct chain stores

1. Advantages

1. It can effectively show the strength of the company and provide image specifications. In particular, the image display of the flagship store is very convincing and referential, and at the same time it can effectively improve the brand awareness and reputation.

2. Enterprises face consumers directly and understand the characteristics of consumers' needs, which is helpful for brand enterprises to obtain the most effective market information. It provides first-hand information for company decision-making.

3. It has direct control rights, is convenient for operation and management, and can timely and accurately implement the company's marketing concepts, principles and policies.

2. Disadvantages

1. The autonomy of member stores is small, and their enthusiasm, creativity and initiative are limited;

2. It needs to have its own capital of a certain scale, and its development speed is limited;

3. The management system of large-scale direct chain stores is complicated, which easily leads to bureaucratic operation and greatly increases the transaction cost of enterprises.

Baidu Encyclopedia-Haidilao

Baidu Encyclopedia-Direct Store

China Economic Net-Haidilao Supply Chain Survey