With the development of the catering industry to a higher level, how to build a good catering brand has become an important issue for the catering industry. This article is a sample of the catering market survey report I compiled for you, for reference only.
catering market survey report Fan Wenyi:
I. Preface
On October 4th, 2111, our catering industry conducted market survey and interview. In recent years, China's catering industry has developed very rapidly. According to relevant statistics, the growth rate of catering industry is more than 11 percentage points higher than that of other industries. It can be said that China is welcoming a period of great development of the food and beverage industry, with huge market potential and very broad prospects. But on the other hand, catering demand is complex and changeable, and its consumption taste and psychology may change with the change of social environment. Catering enterprises must see clearly the development trend of the catering market and choose appropriate marketing methods according to their own conditions and environmental conditions, so as to be successful in the fierce market competition. Therefore, we can understand this situation through market research and formulate relevant countermeasures according to the survey results. Constantly updating their own management concepts, catering practitioners must be clear about the objectives and requirements of catering service and management, which is the basis for doing a good job in catering service and management.
the strategic development of the catering industry requires that the development of catering enterprises should have a clear development direction and prospects. Catering enterprises should make a clear development goal and prospect according to the current situation reflected by the market and the changes in the objective environment. Develop your own enterprises in a planned, organized and purposeful manner, determine your own development model, reduce the mistakes and faults in the development process, maintain the stable and sustainable development of catering enterprises, and avoid the direct economic losses caused by blind development, excessive development and unplanned development. Many enterprises in the market have blindly expanded and many enterprises have closed down overnight. Therefore, catering enterprises should do a good job in strategic planning and business strategies. Combine long-term planning with short-term business strategy, carefully plan the future development mode of catering enterprises, make full use of internal and external resources of enterprises and national industrial policies, and maintain the stable development and sustainable growth of catering enterprises.
the survey of this project is helpful for us to understand the development and changes of the catering industry market. The development of the catering industry needs the support and favor of customers, so the consultation from customers is the direction of the development of the catering industry.
II. Survey
1. Purpose of the survey
The purpose of this survey is to help us all understand the current development of the catering market, know its main development direction, and find out its existing problems and places worth learning. This will help us learn more knowledge and understand the general process of market research. Mainly to complete the retail homework.
2. Summary of the survey contents
This project survey, mainly through interviews, actively learned about their catering choices and demand consumption from vocational college students in Wuhu, and classified and analyzed them; Questionnaire survey-distribute questionnaires in employment street, schools and large supermarkets, and collect them in time to analyze, demonstrate and count relevant data; Look up relevant information on the Internet-summarize the information and make ppt to report relevant work to classmates
3. The survey time is
October 4-October 7, 2111
4. Respondents
Consumer groups at all levels (students, the elderly, restaurant owners, housewives, working-class people)
(1) Students work together.
(2) collect the questionnaire, and get the statistical conclusions and data
(3) conduct a special interview about the catering industry on the spot
5, survey methods
(1) questionnaire survey method
(2) interview
(3) data statistics software (such as e_cel, ppt, word).
6. Objectives of the survey
(1) Understand the current market situation of the catering industry
(2) Learn the knowledge of catering management from the survey
(3) Understand the needs of consumers for the catering industry. Help investors to better improve their investment plans
(4) Complete the retail homework
7. Specific implementation steps
(1) Group discussion to determine the respondents
(2) Prepare the catering industry questionnaire
(3) Team members work together. Assign their respective tasks to complete
(4) Go to Anhui Mechanical and Electrical Vocational and Technical College, Employment Street and Auchan to conduct a questionnaire survey
(5) Conduct on-the-spot thematic interviews with the respondents on the catering industry; (6) Search the Internet for relevant information and data to summarize
(7) Recover the questionnaire, sort out the data and the requirements put forward by consumers on the development of the catering industry. Summarize the data into a table
(8) Dictate the basic situation of this survey to classmates and teachers
(9) Analyze the questionnaire and get the results, make ppt to report on this work (11) Write the survey report, And put forward correct countermeasures and suggestions 9. Responsible investigators
Chen Xianbo, Cao Tingting, Wan Xiangyun, He Lihong, Qi Jinjin, Sun Xiangxiang, Tang Linlin and Zhao Rongrong (in no particular order)
3. Data analysis
24 copies were distributed this time, and 24 copies were actually recovered, and the qualified questionnaire was 21.
it can be concluded that customers pay more attention to the quality of fast food products, and their requirements in this respect are relatively balanced. Therefore, the development of fast food industry needs to pay more attention to the management of these aspects
2. What attributes do you value when you choose a restaurant?
it can be concluded that consumers pay more attention to whether this store is cheap and good, whether the environment is beautiful, and they also like those with high brand awareness when choosing meals.
3. What's your favorite discount method for restaurants?
it can be concluded that consumers prefer discount among the preferential ways selected by restaurants, but they don't like the preferential ways of gifts they give
4. What is the most attractive way of advertising in restaurants?
It can be concluded that among all the advertising methods in restaurants, online advertising is the most attractive to consumers. Nowadays, the development of the information age requires the catering industry to keep pace with the times and pay attention to online publicity.
5. What channels do you usually learn about choosing restaurants?
It can be concluded that consumers usually choose or know about restaurants through the introduction of friends. Therefore, restaurants should pay attention to winning the trust of every consumer and paying attention to integrity.
6. where is your favorite restaurant?
It can be concluded that consumers' favorite restaurants are mainly located in large shopping malls
or restaurants gathering areas. This shows that restaurants should pay attention to site selection. Iv. investigation suggestions and countermeasures
the catering industry's consumption target is consumers, so every consumer's valuable suggestions are crucial to its rapid development. According to the suggestions and demands of consumers, the following conclusions can be drawn:
In order to break through the traditional mode, we might as well break away from the convention, increase our innovative consciousness, combine dining with other activities, create a brand-new service concept, integrate American food with various cultural forms, and combine entertainment, knowledge, health, nutrition, information, sports and other means to improve the participation, appreciation and entertainment of catering. This will not only improve the management level and cultural content of restaurants, but also increase the special items of restaurants, create a unique catering atmosphere, improve the consumption level of meals and drinks, expand the social influence of restaurants and bring good benefits.
(1) Win the hearts of consumers with favorable prices and comfortable environment
Table 2 shows that consumers will pay more attention to whether the price is favorable and the environment is beautiful when choosing restaurants. In this regard, we can take relevant activities to make consumers feel good and cheap. For example, customers who eat in restaurants issue coupons or membership. For the restaurant environment, we need to pay attention to its decoration design, giving people a comfortable feeling, and the staff should be uniform in clothing and have a good service attitude.
(2) People will pay more attention to ecological agriculture, green food and healthy environment
From Table 1, we can see that customers will focus on the hygiene and health status of restaurants when they choose to eat. With people's increasing concern about environmental pollution, ecological balance, their own health and other issues, pollution-free and pollution-free green food and health food have been welcomed by consumers. Many catering enterprises have introduced their own health-care green recipes to meet this requirement, and added health-care facilities to create a health-care environment. Therefore, food and beverage outlets need to strengthen the management of raw material purchase channels and support original ecological green products.
(3) Take certain Russian preferential activities
As can be seen from Table 3, consumers prefer to discount food and beverage outlets when they carry out preferential activities. Therefore, food and beverage outlets can carry out preferential activities by making related activities, such as membership system and discount coupons. Discount customers' consumption through related activities to attract consumers.
(4) cultural innovation and publicity
In today's society with rapid development of information technology, the operation of food and beverage outlets should also be constantly innovated, follow the development of the times and keep pace with the times. Table 4 and Table 5 show that what attracts consumers' attention most is online advertising, but what they really get to know is TV channels or friends' introduction. Therefore, our restaurants can improve the consumption channel of online catering as much as possible. Constantly develop and innovate, and build a well-known brand with high popularity and well received by consumers.
(5) Correct site selection and reasonable decoration design
According to Table 5, consumers prefer restaurants in large shopping malls or restaurants gathering areas when choosing restaurants. We can rely on competition to form an "intensive effect" because many businesses gather to meet the needs of consumers in many aspects, thus attracting more consumers. And we have to make different choices according to the types of restaurants. The decoration of the restaurant's storefront is also very important. In diet, they pay little attention to the taste of food, but pay great attention to the environment and atmosphere when eating. Therefore, great efforts should be made to decorate the environment and create an atmosphere, in an effort to create a unique and attractive mood.
V. Summary of the investigation
I feel that I have benefited a lot from this activity, and I feel the strength and happiness of unity and cooperation with the team members during the activity. From then on, I got a general understanding of the activity of market research, accumulated more experience and knowledge for my future development, and exercised myself to improve myself.
Fan Wener, a survey report on catering market:
As an industry with a long history of development, the social function of catering industry in providing dining-out service for guests has not changed since ancient times. However, with the high development of social productive forces and the continuous improvement of people's living standards, people have higher and higher requirements for the catering industry, which makes the modern catering industry develop in the direction of comfortable equipment, beautiful environment, outstanding product flavor and high service quality. With the increasingly mature catering industry and fierce competition. Therefore, it is necessary for hotels to know the customer's satisfaction with the hotel. A high degree of customer satisfaction will inevitably lead to many repeat customers. Handle the guest relationship well, the hotel's market source will be relatively stable, and its advantages in the competition will be highlighted. Therefore, this group selected the investigation topic of catering service satisfaction of Jinfeng Hotel. The purpose of this survey is to analyze the survey results according to the principle of seeking truth from facts, understand the customer's current satisfaction with hotel catering services, and analyze the existing problems or operational problems that need to be improved and standardized. In view of the problems found, put forward suggestions and solutions. The most fundamental purpose of this survey is to help the hotels to better serve the customers and obtain customer satisfaction through practice.
1. Basic survey
1. Purpose and significance of the survey:
From the hotel's point of view:
(1) Improve the overall service quality of the hotel catering industry
(2) Shape the mental outlook of employees and enrich the corporate culture connotation of the hotel
(3) Understand the needs of customers, Basis for providing services for hotels
From the customer's point of view,
(1) Let customers get satisfactory services
(2) Enhance customers' further understanding of the hotel
(3) Meet customers' various needs
2. Respondents:
All customers who visit the catering department of Jinfeng Hotel
3. Survey site.
4. Investigation time
1-8 October
2. Investigation contents
1. Investigation items
(1), service attitude of staff in the catering department of Jinfeng Hotel
(2), environmental comfort of the catering department of Jinfeng Hotel
(3), and drinks in the catering department of Jinfeng Hotel. Serving speed
(6), food hygiene
(7) and price
(8) Why customers choose your hotel
(9) Whether customers will come to your hotel for dinner
2. Survey method
(1) Questionnaire survey method.
(2) On-the-spot observation: You can observe the environmental quality and its sanitation in the restaurant of Jinfeng Hotel
3. Investigation and analysis
1 Investigation and background analysis
Current development of the catering industry
The catering industry has continued to develop, and its turnover and employment have increased; Although catering enterprises began to pay attention to the shaping of brand advantages, the expansion of enterprise scale and the expansion by means of chain operation and franchise, the market demand reflected the fashion of scientific diet. Although the catering industry has developed rapidly, there are still some problems that restrict its development, which are mainly manifested in the following five aspects:
(1) The concentration of the catering industry is low, and there is a big gap in the management level among enterprises.
(2) The quality of catering employees is uneven, and the service quality and management level need to be further improved.
(3) The structural contradiction of catering service is more prominent, and the popular catering service for convenience and convenience is relatively lacking, not only the service outlets are insufficient, but also the market order is not standardized, and the food quality and sanitary conditions can't keep up.