Sean Mala Tang summed up eight common mistakes that novice new stores are prone to make

1. Do a good job in market research

Many new stores saw that other people's Mala Tang was particularly popular before opening, so they copied the original model as it was, only to find that business was not good. In fact, taste is the first factor that determines whether a restaurant is good or not. Every place has its own tastes, interests, hobbies, consumption habits, food culture, customs and so on. Therefore, in the early stage of opening a store, we should do a good job in market research, understand the consumption level of local people, analyze consumers' taste preferences, and form our own store's pricing system and food taste with local characteristics.

2. Choose a good chain brand

At present, there are many Mala Tang franchise stores, but the business of well-known brands is very good, so when choosing brands, we must conduct market research to see how popular the brands are in the market, and the success rate of well-known brands will be higher. Therefore, when you choose a brand, you must choose carefully.

3. Select the location of the store

For Mala Tang restaurant, the passenger flow is very important, and you need to pay great attention when choosing the location of the store. Many people think that as long as the store is well publicized, it can attract many guests. Unless your mala Tang restaurant is very distinctive, it will be difficult to achieve a booming business. In fact, the rent of Wangpu is not much different from that of ordinary locations. Therefore, we can increase revenue and reduce expenditure on business, but we must not save money on rent.

4. Improve service quality

As a consumer, good service is easy to get a good impression. And now the network is very developed, if the service is not good, it is easy to be spread, which has a great impact on the reputation of the store. It's a big problem not to return for a short time, but over time, the popularity of the store will be greatly affected.

5. Guarantee the quality of dishes:

The price of fresh dishes with high quality will be relatively higher. But today's consumers pay great attention to food safety and hygiene. If the goods are cheap, but the food is not fresh enough and the quality is not good, it will naturally affect the business. As long as the store business can be improved and a large number of goods can be purchased, the merchants will give very favorable prices.

6. Reasonable allocation of funds

To open a shop, it takes money from the rent, decoration expenses, facilities configuration, personnel salary and food cost. Managers should plan and invest the funds reasonably, so as to maximize the use of the invested funds and spend the money on the cutting edge to avoid the situation that the store will be unsustainable if the capital chain is broken.

7. Dishes go online blindly

The catering market changes a lot, and it is difficult to keep customers for a long time for the food with the same taste, so Mala Tang Restaurant needs to serve new dishes regularly. There are many skills in the new link of dishes, such as when to serve new dishes, what kind of dishes are on the line, how to price new dishes and so on. Some mala Tang shops are too blind when serving new dishes, which often backfires.

8: Dishes are taken off the shelves blindly.

The reason is very simple, but it is really difficult to implement. What kind of dishes need to be dropped, you need to know enough about the market to judge. In the daily operation of mala Tang restaurant, it is necessary to observe customers' behavior, understand their dietary preferences, and get the popularity of each dish. The variety of dishes in a store is limited. While launching new dishes, it will inevitably face the decline of old dishes.

The above are the eight major problems that are easy to occur for newcomers to new stores summarized by Sean Catering. For many friends who are opening Mala Tang restaurants or preparing to open Mala Tang restaurants, they must pay attention to the above contents, avoid these lessons, actively learn from their experiences, and make good preparations so that their Mala Tang restaurants can operate better.