How to overcome the huge gap with first-tier cities? No matter from the team personnel configuration, working mode and technical level, it will face a huge gap; In the past few months back in the second-tier cities, I may have experienced the darkest experience in my product career. When I was preparing to return to second-tier cities a month ago, I found a good local company and joined the company's "Technology Innovation Department". I still clearly remember that when the human resources supervisor met me, he asked me a question: "Do you think you can overcome the technological gap between the two places, whether economically or locally? I interviewed many outstanding people in the top 500, but I didn't stay in the end. It's a pity. " I didn't really understand what he meant at that time, and I didn't know where the gap was until I really came back. ":
? The leadership pattern is not big enough: "It is more important to follow the right leader than to find the right company"; Leaders should make product concepts and copy them to competing products. Don't ask for a good job first, as long as you can make a product, change the name and color of the competing product directly; I don't think this is the attitude and concept of making products.
? Without research, individuals lead the product trend: when using a product, it feels good and there is no demand research, so start doing it; Do not rely on any data analysis needs, and concentrate all information when you think you can do it;
What is the operation? What is the test: I dare not generalize, but the undeniable fact is that how many developers can be reduced, and the basic development team is not fully equipped. What is the operation? After the development is completed, it will be directly updated and launched. Once it is put into the application market, the traffic will naturally come? Excuse me. ? Testing may be equipped, but the whole company has no more than three business lines, many of which are 1-2, and is responsible for multiple projects at the same time. When you really need to go online, developers will go online at will.
There is no product manager, only demand analyst: yes, a new term "demand analyst" has been introduced. Requirements analyst positions are generally found in the traditional software industry, mainly responsible for docking requirements, drawing prototypes, and writing requirements specifications; I distinguish the difference between the two according to the work content.
Product manager: demand investigation-competing product analysis-demand combing-prototype design-design confirmation effect-development tracking-product acceptance-testing online-operation scheme confirmation-data collection after online-continuous iterative product;
? Demand analyst: demand sequencing-prototype design-design confirmation effect-development tracking-product acceptance-test online;
Yes, the product manager has less work and poor dominance; Where are the rest of the links? Sorry, not at all; Because most second-and third-tier cities are companies in the traditional software industry, there are only a handful of Internet companies; And some internet companies have changed from traditional industries. The difference is that most companies in the traditional software industry serve the local government industry, telecommunications industry and large state-owned enterprises, and their profit model is basically based on contract and bidding system, and they charge a one-time fee through the content of a contract. So most of them are projects, with a project manager to complete a contract and settle a sum of money; Internet companies: establishing their own products and obtaining sustainable income from their products will generally bring value to users;
Case 1:
Requirements:
1. Bachelor degree or above, major in computer or engineering management, with more than 3 years working experience in IT product planning and demand analysis;
Strong logical thinking and empathy, able to accurately grasp the needs and plan products;
3. Have strong written and oral communication skills, be able to communicate smoothly with customers and independently complete the preparation of various documents.
Requirements of product manager: 3-5 years as a product manager with a salary of 5- 10K, experience in IT product planning and smooth communication with customers.
Conclusion: In the traditional software industry, communication with customers is very important, and the other comprehensive abilities of product managers are not high.
Case 2:
Requirements:
1, bachelor degree or above, more than 3 years working experience as platform product manager, excellent product awareness;
2. Proficient in the relevant processes of Internet product interaction design, including functional analysis, user role analysis, interface development and usability testing;
3. Excellent logical thinking and analytical skills, as well as good planning and design of product functions, use processes and interactive experiences; Proficient in using AxureRP, MindManager, Visio and other product prototyping tools.
Conclusion: The transformation of traditional software companies into Internet companies has operational requirements, more than 3 years experience as platform product managers and platform construction requirements.
Case 3:
Job requirements:
1, effectively communicate with customers through online and offline platforms, understand customer needs, find sales opportunities, and complete sales performance;
2. Manage and maintain customer relationship, and complete departmental sales tasks according to the company's annual development plan.
3. Maintain old customers and open up new sales channels and new customers;
4, good at communicating with people, lively and cheerful personality, strong adaptability and learning ability.
Conclusion: It is purely a behavior of selling dog meat by hanging sheep's head, and it is famous as a product manager. Actually, it's just to attract people to send it.
This is what a product manager who chose to come back from Shenzhen like me told me. You can't change the existing model of this industry in this city under the link of developing leading products. Your function has changed you. If you still can't find the position you want, you can only choose a startup or development team that you recognize, but it is risky. If one day, the team is dissolved or the company goes bankrupt, who will pay you? A very realistic problem; It is uncomfortable to stay in a traditional company, and it is scary to stay in a startup company;
The above are just personal opinions, which provide reference for product managers who have ideas or are struggling. It's not a bad thing for some seniors to step on the thunder and see more and compare before making a decision.