As we all know, exhibition service management is an indispensable new field in the development of modern service industry, which is at the core of exhibition industry chain and determines the success or failure of the whole exhibition work. In a broad sense, exhibition service refers to all-round services provided by exhibition enterprises and enterprises related to exhibition activities to organizers, contractors, participants, exhibitors, merchants and audiences of exhibition activities. In a narrow sense, the concept of exhibition service refers to all kinds of services provided by organizers and contractors to exhibitors, exhibitors, merchants and audiences during the exhibition process. Specifically, it includes professional services such as leasing, advertising, security, cleaning, exhibit transportation, warehousing and booth construction. , as well as catering, tourism, accommodation, transportation, transportation, local specialties and other related industries supporting services.

Good exhibition service can bring high economic benefits, arouse the desire of exhibitors to buy, at least not get tired of exhibitions. Therefore, the exhibition service is in the core position in the exhibition, which determines the success or failure of the whole exhibition. So, what is a good exhibition service? Or how to do a good job in exhibition services? In addition to some basic services, the "human" factor is more important in exhibition services. Exhibition is a short-term activity with a large number of participants. Therefore, in order to improve the satisfaction of the participants and meet their expectations, the application of humanized service in exhibition activities will help to improve the influence and reputation of the whole event.

In order to provide humanized services for exhibition venues, we must first analyze the types of exhibition activities. Different exhibition activities have great differences in the service demand of the venue, such as trade fairs and pure meetings, pure meetings and large festivals, so we can provide corresponding services according to the nature of the activities. Secondly, venue managers can analyze the participants in exhibition activities and divide them into different categories, and analyze the behavioral characteristics of each category of participants, so as to provide targeted differentiated services to meet the needs of most participants. Finally, the humanized service of venues needs to educate and train the staff. Excellent service quality actually comes from the performance of the field staff in the venue. A warm smile and a thoughtful greeting will give people a warm feeling.