Green is a pragmatic and fresh color, which is most suitable for brands that advocate healthy living, spiritual peace and harmony with nature. Green is a relaxing cool color, representing environmental protection production and recycling. On the other hand, green is also related to money and wealth, so in some cases, green may mean prestige.

Meaning: nature, renewal, freshness, health and money.

Very suitable: pro-organic and close to nature brands, real estate and financial related brands.

1 yellow is a dazzling color, which is usually used to attract people's attention. Yellow will give people a feeling of happiness and childlike innocence, which is very suitable for family-oriented service logo such as toys and family dinners.

As a neutral color, gray looks colder and can be well coordinated with other colors. In a sense, gray is closer to black: it shows authority rather than toughness. Powerful but not too secretive enterprises generally use gray.

White symbolizes purity in color psychology, giving people a perfect, simple and flawless feeling, which is usually matched with other colors, so it is very important to choose the right other half.

Red is a strong color, which can arouse strong emotions and attract or strengthen people's attention. Many restaurants will light up red lights to satisfy diners' desire to eat. At the same time, red also represents driving force and energy.

5 Blue is most used in corporate logo. Blue conveys confidence and success while giving people a sense of calm, with almost no negative emotions.

Green symbolizes life and vitality, represents respect and peace, and is usually associated with finance, insurance and nature. Environmental protection companies like to use this color. In addition, green is also common in computer software, health, food, sports and outdoor industries.

As a warm color, brown represents nature (trees and the earth), which means advantages and benefits. It won't attract much attention, but it can create a harmonious and concise atmosphere. Brown can also trigger serious and responsible emotions. Therefore, many construction companies, law firms, real estate agents and other institutions will use this color in logo.

Black represents strength and shows the strength of the enterprise. Any logo that wants to give people a sense of authority only needs some black elements. For example, Nike and Adidas, their logo will give people a feeling of "I am very powerful when I wear them".