Now join the catering industry and invest in a specialty snack chain store. If you want to earn lasting income, you should find a good location before opening the store. The following is shared by me, I hope it will be useful to you.

There are three main considerations in choosing the location of the snack bar. First, it should be a street room, or at least a lane, close to the street; Second, the company's office buildings are relatively concentrated; Third, residential areas are relatively concentrated. Of course, the place where all three are concentrated is better. Because in catering business, especially small snack bars, it is most important to have enough people near the store. Only when there are people, can there be passengers, and only when there are passengers, can there be a "financial flow".

people in the industry believe that choosing a good store site is almost half the battle, and there are no worries about customers. However, if you want to do business for a long time, there is a snack bar positioning problem. If the store is located in the office building area of the company, the consumer groups are mostly engaged in trade or enterprise management, including many white-collar workers, and the consumption level is relatively high. The positioning of small snack bars should focus on them, and the environment of snack bars should be paid attention to. The determination of consumer prices should be tailored according to their "taste". If the decoration environment lacks corresponding grades, some tourists may be lost.

Snack bars are located in residential areas. Obviously, such tourists should be mainly ordinary residents. Therefore, when opening a snack bar, cleanliness, brightness and hygiene should be the first priority. The price should be based on the acceptable consumption level of local residents. If the price is too high, it is equivalent to shutting the residents out.

The characteristic is the signboard of the snack bar

The information source of the location of the snack bar, you can pay attention to the relevant advertisements, visit in person, or ask friends to introduce you. For those who start a snack bar for the first time, the area of the selected snack bar should not exceed 211 square meters, and the annual rent should be less than 1 million yuan. The snack bar is positioned in the middle range, and the decoration per square meter is about 511 yuan, and the lower grade is about 311 yuan.

after choosing the location, we should consider what products the snack bar will sell, or what are the characteristics of the snack bar. This is second only to the location. Just like the smooth birth of a child, how to raise a child is very knowledgeable, and a child may die if he is not well considered.

At present, most of the small restaurants in the catering market are hangzhou dishes, Sichuan, Hunan and Guangdong dishes. Small snack bars should be subdivided and have their own specialty dishes. For example, the snack bar mentioned above is characterized by selling duck dishes, another is a Niu Ge store that specializes in bullwhip dishes, and another is a store that specializes in rabbit head dishes. In short, find a fist product of our store to create reasons for customers to come to the store. The more distinctive the snack bar, the more vital it is. Because, no matter what level of consumers have the instinct of "liking the new and hating the old" in taste, as long as the taste is good, it can always attract an endless stream of customers and make snack bars last forever. Some beginners, if they find it difficult to choose the characteristics of dishes, can also make a fuss about the characteristics of pasta, such as opening a special rice noodle shop and a special wonton shop.

of course, opening a snack bar is also very important in terms of management and service. As the saying goes, "management brings benefits", as an operator, you should learn more, and it is best for a first-time shop owner to personally participate in everything and accumulate experience.

environmental factors of opening a snack bar location

1. Analysis of business circle environment

Snack entrepreneurship is carried out in a business environment, and each city will form a different business circle environment. The ideal location for opening a snack bar is still based on a certain number of floating population with a certain consumption power.

(1) The core business district in this region

The core business district has frequent business activities, crowded customers, and different people come there every day, and they go there for consumption. Snack products that satisfy the floating population's "walking and eating" are sold in such areas, and the turnover is bound to be high. In these "land and gold" places, powerful entrepreneurs generally pay a lot of money for it. On the contrary, if the store is opened in a place with few people, it is difficult to increase sales, and even the rent is cheap, it will not make much money.

(2) Second-class street

Compared with the core business district, the purchasing power of the street is a little worse, but there are still more floating people. The rent of pavement in this kind of street is much cheaper than that in the core business district. This kind of street is also very suitable for opening snack bars, and the snack varieties with high cost-effectiveness ratio are more competitive in this kind of area. In this crowded place, we must pay attention to whether different people pass by here every day or people who commute every day. The higher the proportion of different people passing by every day, the higher the quality of the floating population, and it is more suitable for selling "walking and eating" leisure snacks.

(3) Areas with high population density

Snack bars are also suitable in places where residents live in concentrated communities and populations are concentrated. Because of the large population and great demand for food, such areas are more suitable for restaurants, snack bars, breakfast shops and fast food restaurants. Because the floating population here is almost the same every day, customers come to snack bars to spend more on breakfast, Chinese food, dinner and midnight snack that they must eat every day, and the consumption frequency of eating fun snacks is not very high. Customers in this place have a stable demand for a full stomach. If you open a "restaurant-like" snack bar here, the sales will not suddenly drop, which can ensure the stable operation of the store.

(4), close to places where people gather

Short-distance bus stations, buses, docks and other transportation places, parks, theaters and other entertainment and leisure places, supermarkets, department stores and other nearby places are also suitable for opening snack bars. There may be more people gathering in these places, and the people passing by are different every day. As long as there are people, there will be consumer demand for food and business opportunities.

when choosing a specific store location, it is not advisable to copy the above dogma. Even in the prosperous area, there will be "dead ends", so we must pay attention to personal investigation, observation and comparison when choosing.

2. The business environment determines the value of the facade

We often say that every inch of land is precious. This is the way to choose a facade in business. Good facades are usually high rents. Many small businesses have to rely on the quality of the facade. The more mass businesses, the more willing they are to invest in the facade. Don't be afraid of high store rent in those prosperous areas where high store rent is high. Under normal circumstances, as long as there is no problem with your business direction, business strategy and selected source of goods, it is often high investment and high return in these places. Of course, before investing, you must carefully analyze how much benefit you can get from choosing this facade and investing this money, and whether the profit margin of the products you want to sell here is large enough. To open a shop and start a business, we must first understand the importance of a good facade, and don't be scared away by the high store rent. Some entrepreneurs have a wrong consciousness: they would rather invest more in the store than pay high rent. However, although a good dock is worth an inch of land, under normal circumstances, the money you earn will always greatly exceed the rent. Because the high rent of a good facade is not formed in a day or two, nor can the landlord arbitrarily raise it. It is formed by the landlord and tenant in the long-term profit sharing contest.

3. Quality analysis of floating population in business circle

It is not that the more pedestrians, the more prosperous they are: it is extremely wrong to think that all passers-by are their own customers, and the more pedestrians there are, the more prosperous their business will be. If those passers-by are people with a clear purpose, then these stores can't hold back such customers. Pedestrians in the railway station are like this, with a clear purpose of taking the bus. Few people will eat leisure snacks impulsively, and will only buy mineral water, instant noodles and bread snacks, or go directly to fast food restaurants to fill their stomachs. On the contrary, pedestrians in the amusement street are different. They don't have to arrive at any place at any time and finish anything. They will buy delicious, interesting and attractive snacks when they see them, or they will buy them in a daze because they see others buying them.

Therefore, when choosing a street to open a snack bar, we should not only consider the number of pedestrians, but also consider the nature of pedestrians. The quality of pedestrians is different with different nature. There is also the frequency of pedestrians going to that place. People who go often don't eat the same thing every day. People who go occasionally will come here to eat because they like to eat some snacks. For snack bars, pedestrians have the strongest spending power and the higher the quality. The greater the proportion of high-quality pedestrians, the more suitable it is to open snack bars, especially the leisure snack project of eating while walking.

The quality of the floating population determines the risk coefficient of snack bars. We can see that in some places, on the surface, there are a lot of traffic and people, but the quality of the floating population is not high. Opening new stores in these downtown areas will soon fail, but opening stores in alleys is an important reason for the booming business.

only the business project matches the facade you selected, and the facade is a good store address. Although "food is the most important thing for the people", the needs of pedestrians in different places are very different. Based on a correct understanding of the consumption characteristics of the floating population in the business circle, we can choose a suitable store opening project. As long as it can make your business prosperous, no matter whether it is located in the business center or in a remote alley, it is a good facade. Therefore, when you open a shop, you should consider whether the snack project you run can meet the needs of people in this area.

investigation and analysis on the location of a food stall

1. family status survey

family status is the basic factor affecting consumer demand. Family characteristics include: population, age of family members, income status, etc. For example, the average income and household income of each household will obviously affect the sales of stores in the future. The increase of the average income of families in the region will increase the demand of families for the quantity, quality and grade of goods they choose. The size of the family will also have a greater impact on future store sales. For example, a young family consisting of a family of two people pursues fashion, personalization and small amount of shopping; And a family of three * * * has an only child * *, and its consumption demand is almost child-centered. The age of family members will also have different needs for goods. For example, the shopping tendency of aging families is to buy health care products, fitness products, nutritious foods, etc. Families with children focus on investing in children's food and toys.

2. Population density survey

The higher the population density in a region, the better the business will be. The population density can be calculated by calculating the daytime population of an area, that is, excluding the number of children in the household registration plus the number of people who go to work and go to school in this area, and subtracting the number of people who go to work and go to school in other places. Some random inflow passengers are not included in the investigation. Areas with high population density during the day are mostly office areas, schools and other places. For areas with large population during the day, we should operate on the basis of analyzing the characteristics of their consumption demand. For example, to extend off-duty hours and increase convenience projects to meet the needs. In densely populated areas, the distance to commercial facilities is close, which can increase the shopping frequency. The areas with low population density are less attractive and less frequently visited by customers.

3. Investigation on the number of potential customers

All people are consumers, and naturally they are also customers of stores. You must know the local population, population density, population growth, population age structure, etc. when choosing a store site. Places where people come and go are of course favorable places to set up stores, but not places with many people are suitable for setting up stores. It is also necessary to analyze who comes and goes and how the passenger flow law is. First of all, we should know the age and gender of passers-by. For example, some passers-by are children, so they may be customers of fast food restaurants, but they will not be customers of clothing stores. Secondly, we should understand the peak time and scarce time of pedestrians; Once again, we must understand the purpose of pedestrians and the time of stay.

4. Pedestrian investigation

There is no denying that the traffic is an important factor in the location of the store. However, the whereabouts of these customers should also be a problem worthy of study. Even the same person, because the purpose of going to the street is different every time, the situation is very different. For example, buying necessities is completely different from buying luxury goods. Pedestrians passing in front of the store, some go to the department store to buy things, some go to the theater to see the play, when opening a store, they should choose the appropriate store site according to the differences of people's whereabouts.

5. Investigation of traffic geographical conditions

The traffic conditions near the store will greatly affect the quality of business, so the general store location will consider the route to and from work, especially in residential areas. There is an obvious gap between the time of going to work and the time of leaving work, the people and the traffic on both sides. Almost 91% of the industries are suitable for off-duty routes. The reason is very simple. Everyone is busy with work during working hours, and only after work will they have time to engage in shopping, eating and other consumption behaviors. However, it is not the location next to the main road that counts as the golden location. In fact, there are many places suitable for opening a shop in the alley extending from the main road. Generally, the "funnel theory" is used to evaluate the gold storefronts in the roadway, which refers to the same street corner. The first one attracts more customers than the second one, and the second one attracts more customers than the third one. The ideal gold location should be the location on the right side of the off-duty route.

6. Purchasing power survey

The consumption level of families and population is determined by their income level, so the income level of the nearby population has a decisive influence on the geographical conditions of the store. Household per capita income can be obtained through household sampling survey. For example, when a commercial building in the western suburbs of Changsha was located, 3111 family samples were taken from the residents with a radius of one to two kilometers around by random sampling. Through summary and analysis, among these 3,111 households, 51% have a per capita income of about 3,111 yuan, 21% have a per capita income of 1,111-2,111 yuan, 21% have a per capita income of 2,111 yuan or less, and 11% have a per capita monthly income of less than 2,111 yuan. About 11% of them earn more than 4,111 yuan per month. This shows that most residents in this area are wage-earning families and belong to the middle income level. When choosing a store location, it is better to give priority to the living areas of young and middle-aged customers with high social and economic status and more disposable income.