what is p>POP? The full name of POP is PostOfficeProtocol, which is used to receive e-mail. It uses TCP port 111. The third edition is commonly used now, so it is called POP3 for short. POP3 still works in Client/Server mode, and Client is called client. Generally, our daily computers are used as clients, while Server is managed by network administrators. For example, the Server is a collection of many small mailboxes, just like the mailbox structure of the building where we live, and the client is just like a person holding a key to unlock the mailbox to get the letter. About POP What is a POP poster? POP poster (advertisement)-the abbreviation of English pointofpurchase, which is willing to be "advertisement that can promote sales in shopping places" in English. All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, instructions and guidance about goods, can be called POP advertisements. It can be called "the most intimate communicator". The definition of POP(PointOfPurchase) originally refers to a store-top promotion tool in commercial sales. Its type is not limited, but it is mainly displayed in the store, such as hanging tags, posters, small stickers, big signboards, physical models, flags, etc., which are all within the scope of POP. POP's Chinese name is also called "store top display". The Rise of POP Hand-painted Posters In recent years, due to the introduction of the marketing concept of shopfront display in Japan, shopkeepers began to pay attention to the packaging of the facade, and a large number of posters with paper drawings to inform consumers appeared on the storefront, perhaps printed or hand-drawn, forming a wave of popular trends. Among them, the most eye-catching is the rise of hand-painted POP. In the early days, the word POP, which is very simple and only cares about informing messages, has recently evolved into a wave of hand-painted POP culture. A large number of patterns and materials are vividly presented on poster paper with rich colors and attractive eyes. Hand-painted POP is an art in recent years. Besides commercial application, poster drawing is also carried out on campus in line with the trend. It is well known that all community activities, learning to publicize and inter-school activities are used to draw colorful posters with the simplest tools. Hand-painted posters have also changed from the initial "big-character poster" period to a "graphic billboard" with pictures and texts. Third, the tools commonly used in POP hand-painted posters draw a beautiful POP poster. You can use the following tools to mix and match, and you don't have to use a specific tool. These are the basic tools for completing a POP hand-painted poster, which can be bought in art shops or bookstores: First, colored pens: two kinds of pens: corner head and round head. 2. Mike pen: A Mike pen with two kinds of pens, namely, corner head and round head, and three kinds of solutions, namely, alcohol, water and oil. Third, powder and crayons. Fourth, pastel pen. 5. colored pencils and sketching pencils. Six, watercolor, poster color, round or flat marker. Seven, brush, ink, color Dan. Eight, pen knife, art knife, circle cutter, modeling scissors, scissors. Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province glue. Ten, cutting board, cutting steel ruler (31 cm, 71 cm, 111 cm each), small ruler, wave ruler, soft ruler. Xi. Compass. Twelve, needle pen. Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen. 14. Handbags and paper reels. Fourth, hand-painted paper materials for POP posters To draw a beautiful POP poster, the following paper materials are commonly used. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use more special paper materials, you can also buy them from art clubs. First, written paper. Second, the sea newspaper. Third, die papermaking. Fourth, pastel paper. Five, Dandy paper. 6. Kraft paper. Seven, tile leng board. Eight, poly dragon. Nine, pearl board. X. colored paper. Eleven, tissue paper. Twelve, rice paper. Thirteen, crepe paper. Fourteen, plastic board. V. Composition factors of hand-painted POP posters The composition factors of hand-painted POP posters can be roughly divided into the following: 1. Illustration (1) Thematic style (2) Decorative style (3) Whole topic style (2) Copywriting (1) Headline (2) Key tips (3) Content (6) How to write the hand-painted POP characters well. Second, write with a hard pen → write with a round-headed pen → write with a corner-headed pen → practice with a soft pen. Fourth, creative font practice. Five, grid space allocation. Sixth, font decoration. Seven, book reading. Eight, the first font → big poster → graphic poster → three-dimensional poster → three-dimensional object seven, the use of computers and artists In addition to hand-painted POP posters, recently it is also common to use computer graphics to synthesize computer draft posters output by color inkjet printers. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts by day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many varied computer words. Marketing of hand-painted POP Posters Just because a POP poster is written well does not mean that it is successful. The time limit, the duration of posting and the location of posting are all affecting the effectiveness of this poster in conveying information. If you make a very beautiful poster, the posting time is only one day, and the posting place is not where the target audience can see it, then the effectiveness of the poster will be wasted. Hand-painted POP posters are not only beautifully written, but also need to be carefully photographed because the production time takes a lot of effort. The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows its beautiful and efficient advantages in art design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. It is especially suitable for making selling points with large demand for POP quickly, efficiently and at low cost. The application of POP POP is mainly used in supermarket stores and various retail terminal stores. At present, most large supermarket stores are printed into a unified template, and then the artists fill in the text content according to the requirements, so as to meet the different use requirements of exquisite goods counters, which is very flexible and timely. Therefore, the general simple hand-painted POP is incompetent and must be mass-produced in a modular way. Small and medium-sized retail stores, At present, there is a tendency for product stores to operate in a brand chain, and many of them operate synchronously with brand operators and manufacturers in terms of product organizational structure, promotion plan, store style, etc. However, in the use of POP, many of them still advocate different copywriting and offer different discount information, and some stores even write posters such as "Extraordinary Good News" with yellow paper brushes ... This obviously does not adapt to the trend of brand operation, and perhaps brand suppliers should consider more at this point. The United States is the kingdom of advertising. According to the six principles of poster making advocated by famous American poster designers: (1) Simplicity: the image and color must be simple and clear (that is, simplicity). (2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The whole picture should have a sense of boldness and a balanced effect. (4) Sales focus: The components of posters must be simplified, and the key points should be selected as far as possible. (5) Surprise: Posters should be surprisingly innovative in both form and content, and have a powerful surprise effect. (6) Skills: Poster design requires high-level performance skills, which can not be ignored in drawing or printing. Classic POP website://Link: There is a shortage of hand-painted POP posters! Recently, a news released by the Ministry of Labor and Social Security said that there was a serious imbalance between the supply and demand of art talents, and the demand ratio was 11.18. In other words, an artist has 11 positions waiting for him to choose. The most scarce art talents are commercial artists. The reporter found in the survey that there are about 5,111 artists in Beijing at present, and there are more than 2,111 commercial artists in the market. Wang Shaohua, the head of Beijing POP Technology Education Promotion Center, said that POP advertisement is the abbreviation of English pointofpuchasadvertisinng, which is translated into a selling point advertisement at the point of purchase. At present, the major of commercial art design is still a blank in China, so it is natural that the cultivation of commercial art design talents presents a situation of abnormal development and the talent gap is very large. As a branch of commercial art design, POP hand-drawing technology has few talents in this field. The reporter also learned about the schools that train art talents in China, such as Beijing Film Academy. Indeed, no school has opened the POP hand-drawing major. Wang Shaohua explained to reporters that commercial hand-painted POP posters are a kind of hand-painted works of art, and the content is usually some dynamic and interesting products, characters or cartoon images, which attract people's attention through pleasing color deployment, funny behavior and language confession, leaving a deep impression on customers. However, monotonous, inflexible and stereotyped signboards can hardly attract the attention of pedestrians. Hand-painted POP posters are mainly used in tea houses, bars, restaurants and specialty stores that emphasize artistic atmosphere. Wang Shaohua, a skilled person with a monthly salary of 3,111 yuan, said that at present, you don't need to have certain painting skills to learn commercial hand-painted POP posters, as long as the learners like it. In a professional training school, after a month's study, students can probably master the basic painting principles of commercial hand-painted POP posters and become a primary commercial hand-painted POP poster painting talent. The reporter learned in the market that the monthly salary of a junior commercial hand-painted POP poster talent is about 1,511 yuan. If you want to be a professional commercial hand-painted POP poster planner, you need at least three months of study and practice after getting started. When you become a professional commercial hand-painted POP poster planner, your income usually goes up, ranging from 2,511 yuan to 3,111 yuan. At present, people who are engaged in the planning and publicity of commercial hand-painted POP posters in many foreign companies, such as Wal-Mart, Carrefour, Huapu, Huatang, China Resources, Puls Matt, Auchan, Shidu Department Store, Yansha, Shuang 'an Commercial Workshop 111, can earn about 7,111 yuan per month. However, such commercial hand-painted POP poster planners not only have good professional standards, but also can correctly understand the corporate culture and sales concepts, and put them into hand-painted POP posters to achieve the purpose of increasing sales. Bar activity planning scheme

In order to ensure that the activity can be carried out in an orderly way, it is essential to make an activity plan in advance. The activity plan is actually a written plan for the relevant factors of the activity. How to make the activity plan? The following is a sample essay on the planning scheme of bar activities collected by me for your reference, hoping to help friends in need.

planning scheme of bar activities 1

1. Purpose of activities:

1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.

2. Commercial aspects:

①. Through this activity, the brand appeal of Moonlight Bar in the surrounding industry market will be improved;

②. Increase the average daily turnover by 21%. (Example: the average daily turnover is 1 million yuan x 21% = 1.2 million yuan)

Second, the theme of the event:

Chinese Valentine's Day meets love.

III. Activity time:

Valentine's Day in China in p>21xx-Qixi

IV. Audience:

1. Registered members of Night Time.

2. Moonlight Friendship Alliance.

3. Special guest performer.

4. Applicants in other ways.

V. Activity methods and fees:

1. Integrate the customer resources of all departments of the company and uniformly release the activity information to the guests in the form of short messages;

2. Publish the activity information, contents and methods to the guests who have recently visited the company through print advertisements, DJ tables and LED display screens;

3. Carefully arrange the activity venue, and strive to create a romantic and beautiful holiday atmosphere;

4. A reception desk is set up in front of the bar, and participants buy Qixi activity cards at the reception desk. Men's Qixi cards are 151 yuan/piece, and women's Qixi cards are 81 yuan/piece;

5. All female guests who visit the Moonlight Friendship Bar on September 9th can get a rose at the sign-in desk;

6. Two chocolates will be presented at the opening of the hall.

VI. Activity content:

1. The first wave of love shock: "Find the goddess in your heart" (pay attention to consideration)

①. Activity slogan: Love happens around you;

②. The company designs its own dating cards, male (green) and female (pink); The contents of the dating card are: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After opening the desk/card, the guest will be given a friend card along with the snack of opening the desk/card for the guest to fill in;

④ The guest can observe and then entrust the waiter to send the friend card to his/her favorite;

⑤ If both parties are interested, they can communicate with each other through the waiter and start dating.

⑥. In order to enliven the business atmosphere of the hall during the activity, the company may consider arranging DJ waiters who have not entered the room to participate in the activity in casual clothes. (The specific implementation arrangements will be decided separately)

2. The second wave of love shock: "Show off yourself, make a call for hot MM"

The organizers of the event will observe the female guests present that night, and if they find a young and beautiful girl, they can inform their subordinates to invite her to perform a simple performance on the stage at a specific time in the company (the host and performance time will be arranged separately). After the performance, they can get a special cocktail card from the company, and they can get the Tang party at the cocktail bar with the wine card.

the selection of this activity shall be subject to the approval of the general manager or director of the company.

3. The third wave of love shock: "confession of true feelings"

The company can provide lovers who visit the moonlight dating bar on the night of Valentine's Day on Tanabata with opportunities to walk on the DJ stage and express their love loudly. And get a champagne. (How can you not touch her/him on a special day?)

4. The fourth wave of love shock: "Romantic passion"

During the activity, anyone who consumes more than a dozen beers or spends more than 311 will get a lottery ticket at 1: 11 on X, and so on. Draw a lottery ticket on the spot.

first prize: three romantic decorations and a bottle of champagne

second prize: three large plush toys;

third prize: one box of chocolates for ten people;

(The specific implementation arrangement will be decided separately)

VII. Scene layout:

1. Gate:

①. Opposite the gate: two billboards of 3.5m x 2.5m, indicating the activity information;

②. Door glass: intimate shape and rose pattern;

③. Gate: decorated with pink balloons.

2. Hall:

①. DJ stage: The front panel is decorated with multicolored roses, and the words "You are my rose and you are my flower" are carved with foam;

②. Carve silver reflective characters on the wall around the surrounding hall. Different sizes:

Tang Poetry 1: The umbrella in front of Qiqiao Building is sunny, and the crescent moon is mixed with two stars.