The hidden trap behind franchise chain

Deceptions in the field of franchise chain in the 21th century have been continuously upgraded. Now, bad champions will not simply cheat franchisees, but will cheat franchisees through some illusions, so that franchisees are deceived and think that the champions are good for them? Below our reporter reveals the more popular hidden traps for you!

　? Kindness? Making a promotion plan for franchisees actually makes money for themselves

Now there are many projects, especially those in snack bars, which often offer extremely attractive promotion prices at the initial stage of opening, such as a 31% discount on the first day and a 51% discount on the second day? During the promotion period, the business of these stores is very hot, but once the promotion period is over, the business of these stores can only be used? Can't find a door? To describe. The fundamental reason is that the genuine products in stores are expensive, which exceeds people's consumption habits, so it is difficult to make money.

then why do you say that the leader makes money by himself? The secret is that all the goods of the franchisee must be imported from the owner, even if it is a business promotion, the purchase price cannot be changed. During the hot promotion period of franchisees, the volume of goods is very large, but franchisees have not made any money, and almost all of them have lost money. It is the leader who really makes money. After the promotion period, whether the franchisee's business is cold or not has nothing to do with the leader, because as long as the franchisee purchases goods, he will make money. More crucially, this promotion plan is precisely formulated by the leader for franchisees, so franchisees really need to consider how to calculate behind his kindness.

　? Kindness? Pulling customers for franchisees, actually? Cheat? Franchisee purchase money

Is there another kind now? Kindness? Our leader is always enthusiastic about helping franchisees to attract customers and telling franchisees that customers in your area have a large number of purchase needs. In order to take care of franchisees, the leader has stopped this business. Franchisees will be very happy to hear this news. After all, having a big business means making big money.

In fact, this is a trap, because most of the so-called customers are the child-care workers found by the franchisees. On the premise that franchisees don't buy in bulk, they will constantly call franchisees and ask for a large number of goods, which makes franchisees think that they have really met the God of Wealth. However, once franchisees buy in bulk from the franchisees, ? God of wealth? It will disappear in an instant, and the franchisees will have a large backlog of goods, while the champions will make a big profit. Many kind franchisees are still thinking about how they are so unlucky that they will meet unscrupulous customers, but they don't know that they are bad allies.

　? Kindness? Reducing investment for franchisees is actually a long-term way to catch a big fish

There is another kind of leader in the market, who always thinks about franchisees everywhere and helps franchisees actively control the overall investment cost. For example, if investors want to invest 1.5 million yuan, he will definitely help investors control it below 1.11 million yuan.

investors should not be too glad to meet a good person, because there is no such kind leader. The real purpose of this kind of alliance leader is to win more fees from investors in the later period. Because if the leader directly asks for high fees, it may scare away many investors, and vice versa? Locked up? Many investors. At the same time, with the preliminary preparation, many investors have great trust in such allies.

once the leader encourages investors to increase their investment in the later period, most investors will not refuse. if some investors refuse to increase their investment, the leader will take drastic measures to stimulate investors to increase their investment, such as investors can't do much and it is difficult to succeed.

in addition, the leader will not let investors reach the designated position in one step, but will continue? Eating away? Money in the hands of investors.

　? Kindness? Send high-quality samples for free first, but in fact, the goods behind are all three-no products

Now many franchisees think they are very smart, and they will not sign the contract immediately, so they must try to sell them first. No problem! Bad champions can let franchisees try out the products first, and they can send them the products for free. This is the tricky thing. The trial products sent to franchisees are all high-quality products, and the market feedback is naturally not bad. However, once the franchisees sign the contract, the goods sent by the champions are only three products with similar appearance, and the quality is difficult to guarantee. If the franchisee complains, firstly, the leader will use the overlord clause signed by both parties to suppress the franchisee; Secondly, it will be shirked for various reasons until the franchisees are exhausted and have no choice but to eat yabakui.

the reason why investors are fooled is that they are confused by the high-quality samples in front, and are careless about the contracts signed later and the inspection of incoming goods.

　? Kindness? Reducing fees for franchisees, in fact, the fees are found in the back

Nowadays, many unscrupulous franchisees will offer to reduce some fees for investors in order to trap investors first, and some even waive the franchise fees of tens of thousands of yuan. Don't be too happy for investors, because this is another trick played by the league leaders: they will find out the lost expenses in the back, such as free delivery to investors who pay the franchise fee normally, and paid delivery to investors who reduce the franchise fee; Another example is the collection of various management fees? In short, they will make excuses to find all the money lost in front, sometimes much more than investors paying the initial fee at one time.

As the franchisee has signed an agreement with the leader, and the term of this agreement is usually three years, if it breaks the contract, it will have to pay high compensation, so the franchisee can only be led by the leader and keep paying money from his own pocket to the leader. The author met the worst investor, who not only worked for the leader for three years for nothing, but also paid for the leader himself? Salary? .

　? Kindness? Remind franchisees of their business problems, which is actually a way to fool investors into expanding their scale

Compared with previous franchisees, the method introduced now is even more damaging. This kind of leader will often communicate with franchisees on various business details and help franchisees find various business problems. From the appearance, it is really considerate for franchisees, and it also warms their hearts. However, franchisees need to pay attention to one thing: when the leader is helping you find problems, are all the problems caused by the lack of scale of sword finger operation?

if so, you need to be careful. Because the ultimate goal of such an alliance leader is to let investors expand their business scale, so that the alliance leader can make a lot of money from both the initial fee and the purchase fee. As for whether the franchisees can really make money after the expansion, they are not in charge. They will continue to find faults with investors and fool investors into increasing their investment until they think that the franchisees have no oil and water to squeeze, and they will give up their enthusiastic guidance. At this time, if the franchisee has any problems, it will always be a hot face and a cold ass.

　? Kindness? Guiding franchisees to buy equipment is actually looking for business for subsidiaries.

In early 2115, the author met a bad leader, and his deception was relatively high. He is a production-oriented project, but he doesn't sell equipment himself, which is called not to let franchisees misunderstand that he uses equipment to make money. So whenever an investor talks about cooperation and becomes a franchisee, he will? Kindness? Give a clear indication of which model and price of equipment investors should buy.

the way for the leader to make money is that he will register a subsidiary to sell the equipment needed for the project. Then earn high fees by selling low-priced equipment at high prices. Because it is difficult for ordinary people to understand the relationship between the two companies, investors are cheated and don't know how to be cheated.