Catering businesses should follow the following points to do a good job in WeChat WeChat official account marketing:

Positioning target customer groups: businesses should define the target groups and determine specific consumer groups, so as to accurately launch marketing strategies and achieve accurate marketing.

provide valuable content: provide customers with valuable information content, such as special dishes introduction, menu sharing, food nutrition knowledge, food recommendation, etc., as well as good user experience and service.

strengthen brand building: fully display brand image, enrich brand connotation, enhance brand credibility and image, deepen emotional connection with customers, and improve corporate visibility.

integrate wechat marketing methods: use wechat's comprehensive marketing methods, such as WeChat official account, applet, circle of friends, advertising, etc., and integrate wechat marketing channels to achieve all-round and full coverage of wechat marketing.

Do a good job in WeChat interaction strategy: interact well with customers, increase user retention and loyalty, and update and improve dishes and services according to users' feedback and needs.

analyze performance by using data: analyze enterprise marketing data, grasp enterprise operation trends and changes in user demand, adjust marketing strategies in time, and improve enterprise marketing performance.

I hope the above suggestions will help you.