What is Tom He's occupation?

Tom He

Tom He, a well-known hotel marketing planner and musician, has successfully planned a number of star-rated hotels and is well known and praised by people in the industry. In just a few years, he has made great achievements in the hotel industry. With his own independent thinking mode, he is committed to the marketing planning of the hotel industry and has his own unique ideas and opinions on hotel marketing.

Chinese name: TOMHE

mbth: Tom He

Alias: He Junwen

Nationality: China

Nationality: Han

Birthplace: Hunan

Date of birth: August 3, 1983

Occupation: hotel marketing music production

Graduate school: Hunan Radio and TV University. Table work: The person I love doesn't cry for my twenty-eight years

Height: 173

Weight: 78

Constellation: Leo

Profile

Tom He, also known as He Junwen, is a well-known hotel marketing planner, musician and online writer. He has successfully planned many star-rated hotels and is well-known and praised by people in the industry. In just a few years, he has made great achievements in the hotel industry, and has his own independent thinking mode. He is committed to the marketing planning of the hotel industry, has his own unique ideas and opinions on hotel marketing, and leads the future industrial development with advanced thinking. .

personal file

name: Tom He

alias: He Junwen

pen name: Xiaowen

occupation: hotel marketing, interactive marketing

personal hobby: tourism; Writing; Music production (songs such as "My lover doesn't cry" and "Tears Butterfly" have been sung by everyone)

Birthday: August 3rd

Height: 173cm

Weight: 78KG

Blood type: A

Constellation: Lion

Favorite place: mysterious ancient town <

Media evaluation

Although he has the titles and aura of "marketing elite" and "pioneer of interactive marketing", in a very sincere word,

he is just a person who keeps a low profile and only uses words to think and music codes to interpret life.

Good at

practical marketing, hotel marketing, interactive marketing, team building, marketing system and team operation.

Personal History

2113- Entering Guangzhou Shenghua Information Co., Ltd. for further study

Guangzhou Shenghua Information Co., Ltd. was formerly known as Tianlong Secretary Paging Desk (the first secretary service desk in China at that time). Founded in 2111, it is a large service provider specializing in customer relationship management (CRM) and service outsourcing (BPO). As a pioneer of customer relationship management (CRM) outsourcing service in China, Taking data warehouse and data mining as the means, taking CallCenter as the portal, combining with other multimedia unified communication service platforms, integrating social resource databases, and providing comprehensive and personalized customer management services on the basis of fully analyzing customer characteristics and behaviors. At present, Shenghua Information has become a neutral and industry-wide provider of customer service center solutions, providing long-term and high-quality call center services for many well-known enterprises at home and abroad. It has a decisive influence in the markets of China, Hong Kong and Macau. The company has set up four operation centers in Huadu, namely Tianlong Building, Qiaoli Building on Qiyi Road and Hongmian Building on Hualei Road.

2115- I entered Huamei Hotel Management Consulting Company for further study.

Shenzhen Huamei Hotel Management Consulting Co., Ltd. is headquartered in Shenzhen and has wholly-owned branches in Beijing and Shanghai. After more than ten years' accumulation and development, Huamei Consulting has established a leading competitive advantage in China in terms of consulting team, expertise, project management, case accumulation, product innovation, brand image and market coverage.

2117- Project Manager of Tianchen Hotel Marketing Planning Co., Ltd.

Tianchen Company focuses on providing integrated loyal customer marketing solutions for the tourism and hotel industries, successfully assisting many high-star hotels and resorts in Guangdong to manage and operate VIP club plans, with the advantage of providing comprehensive loyal customer planning solutions according to customer needs, including: project consultation, customer development, project operation, provision and integration of scientific and technological systems and effective interactive marketing services.

2119- Seminar with Hezong Hotel Management Consulting Co., Ltd.

During 2119, I had a deep discussion with Mr. Yuan Weiming, Chairman of Hehong Hotel Management Consulting Co., Ltd., Mr. Li Qingping, President of —UHC, famous hotels and tourism real estate planning experts, and independently planned the marketing models and activities of personalized bars and personalized hotels in Lijiang, Yunnan and Xijiang, Guizhou in the same year.

2111- Project Director of Shanxi Bohui Hotel Marketing Planning Service Co., Ltd.

The consulting team composed of famous hotel management experts with rich management experience, through detailed feasibility demonstration of the market, according to the positioning of the project and the needs of the market, combined with the practicality of hotel operation, provides creative hotel design concepts for hotel design, so as to reasonably control the operating design cost of the project, reduce risks, avoid repeated transformation of construction and improve the project. Consultancy scope: star hotels, hot spring hotels, property hotels, hotel apartments, resorts, clubs, restaurants, entertainment and leisure

2112- Joined the project director of Zhejiang Deqing Zhiqiang Culture Communication Co., Ltd.

Zhiqiang Culture Hotel Marketing Planning Project Department, focusing on providing integrated loyal customer marketing solutions for the tourism and hotel industries. Zhiqiang Culture has successfully assisted many high-star hotels and resorts in China to manage and operate VIP club plans with many years of experience in club hotel marketing planning, and at the same time, it also provides loyal customer planning marketing consulting services for first-class tourist hotel groups. Our advantage is that we can provide comprehensive loyal customer planning solutions according to customer needs, including: project consultation, customer development, project operation, provision and integration of technology systems, customer service, and effective interactive marketing services. Zhiqiang cultural hotel marketing project department has established the most perfect commercial infrastructure in the industry, developing VIP members based on the local area and providing convenient and fast membership services; We have our own scientific and technological development team, constantly updating the system and technology; Our marketing team works closely with major media and partners to promote our partners and club products and services; Customer service center, marketing, customer care and other comprehensive customer consultation and services.

related concepts

"hotel VIP club" program

"hotel VIP club" program may not be too strange as an industry person. Club marketing is a network membership marketing method. This method has been paid more and more attention and applied both abroad and at home. Shangri-La Hotel Management Group and Hilton Hotel Group were the first to launch the program. In 1993, Hilton Beijing Hotel was put into operation and achieved great success, which opened a new movement for domestic hotel marketing, and many hotels followed suit. It takes the establishment of membership system as the development-oriented form; In terms of operation strategy, we should take customer demand as the center and make full use of information resources, so as to accurately define the market positioning of the hotel and create its operating characteristics. In order to strengthen the hotel brand effect and improve the promotion strategy of incentive mechanism; Then, through the powerful and effective telemarketing system, we can help the hotel tap a group of loyal customers with high consumption power, which are the 21% loyal customers who create 81% profits for the hotel. According to valid statistics, the occupancy rate of hotels operating this program is often 11%-15% brought by such members, and the benefits in catering and entertainment are particularly obvious. Improve and stabilize the overall income of the hotel through the frequent consumption of members in the hotel. Improving the influence and popularity in the local business community will not only ensure the consolidation and expansion of tourists, but also directly reflect the increase in the overall sales revenue of the hotel, so that the hotel can occupy a higher market share in the local market. As a result, it will create a service brand that conforms to the characteristics of the hotel, and truly achieve the popularity of hotel services, thus greatly enhancing the dominant position of the hotel in the local area. It fully makes up for the singleness and deficiency of the existing marketing strategy of the hotel. The hotel marketing implementation plan of "Hotel VIP Club" is exactly from the following aspects: in terms of conceptual understanding, using the 81/21 rule, putting customer share and loyalty in the first place; The goal is to fully tap the maximum market potential of the hotel from its characteristics. There is often a structural relationship between club members and club organizers that permeates and supports each other. There is not only a trading relationship between them, but also a solid foundation of partnership, psychological relationship and emotional relationship, so this marketing system is not a structural relationship that competitors can easily get their hands on.

the operation of the hotel VIP club project has a set of professional standardization. It has its professional operation requirements for the environmental layout of telemarketing, the recruitment, training and reward system of human resources, and the design of subject words. A small club has the organizational structure as a company, from the project director to the sales manager, as well as the finance, secretary, information management department, messenger and sales staff, the division of labor is completely detailed, which makes the hotel marketing work play a high-quality and efficient level in an orderly and breakthrough way. In addition to HMC company in the United States, there are a few professional marketing agencies for hotel club projects in China, which have also quietly emerged and operated. And it has become one of the most important organizational forms and the best marketing implementation methods for improving its influence and popularity, maximizing the profits and interests of hotels, and establishing a loyal customer resource pool, which conforms to the international development trend of China's hotel industry.

the operation of the "hotel VIP club" project is based on a hotel in a region. The biggest feature is that the agency carries out all-round planning and direct investment operation, without the hotel making economic investment, and the risk base is low. Relying entirely on the resources of the hotel's software and hardware facilities, we will provide personalized preferential services for members, cultivate loyal customers of the hotel and maximize economic benefits for cooperative hotels. The introduction of this kind of marketing industry belongs to the new business concept and the best "personalized marketing" implementation scheme of modern hotels in the real sense under the new situation. Many new marketing ideas and promotion strategies embodied in its thinking mode of operation, management and operation are enough for hotels to learn from and use.

Music works

Poetry works

Write down words for you

/ Xiaowen

I really want to

write down your voice

write down your name

write down your smiling face

write down your warm body

It's dawn

It's another day

Write it down for me