How to design exhibition posters? The booths are all 3x3m, and the booth walls are composed of board walls with three sides 1 m width and 2.5m height. The golden ratio of exhibition poster design is 90 wide x 120 cm high, and most of them are 90 wide X 150 cm high. Considering that there are octagonal columns directly connected between slab walls. So the width limit of 90 cm is the most reasonable. The content of the poster is mainly to show the company's advantages, product advantages and introduction. What are the elements of poster making? Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance. The name poster originated in Shanghai. In the old society, Shanghainese usually called professional theatrical performances "going to sea", and those who engaged in professional theatrical performances were called "going to sea". Perhaps because of this relationship, people call it "poster", which is a propaganda poster to attract customers as the performance information of the drama. Posters are also called posters. It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation. A moving poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc.). ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness. First, the characteristics of posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to different uses. Here, a brief introduction. 1. Advertising Posters Posters hope that all sectors of society will participate, which is a kind of advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful. 2. Commercial posters Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience. Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial. Classification of posters. Cultural posters: Cultural posters refer to the posters of various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way. 4. Movie poster: Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters. 5. Public service posters: Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare, moral propaganda, or political and ideological propaganda. What does the typesetting of exhibition posters focus on promoting love and dedication? If you want to highlight yourself in the dazzling booth in the huge exhibition hall and make visitors willing to stop and look at your things, you must pay enough attention to the design layout, product display and poster design of the booth and give visitors a reason to stop.

Next, Miao Miao will analyze what kind of poster typesetting can make your booth more brilliant!

In order to make people shine, the exhibition posters should not only be creative and give people a novel and unique aesthetic feeling, but also highlight the image of the enterprise and achieve the effect of enterprise publicity. Therefore, designers should pay more attention to typesetting format, picture processing, color application, text typesetting and shading decoration, and follow the following principles:

(1) Simplicity: images and colors must be simple and clear;

(2) Harmony and unity: the shape and color of the poster must be harmonious and unified;

(3) Innovation: Posters should be creative and eye-catching in both form and content;

(4) Skills: Poster design requires high-level performance skills, and technical performance can be ignored whether drawing or printing;

(5) Balance: The whole picture should have a sense of courage to achieve a balanced effect;

(6) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.

At present, the overall design style of exhibition posters tends to be simple, modern and high-end, and typesetting design pays attention to user experience and publicity. Therefore, in the design of exhibition posters, the design should start from three aspects: attractiveness, marketability and aesthetic feeling, and design posters that users and enterprises love and have positive marketing effects.

General exhibition posters can be typeset in the following directions:

1, the typesetting format is relatively fixed

The processing of single picture and text is very complicated, and designers need to combine the two ways of blocking and stacking perfectly to make the whole poster design have aura.

Note: It is better to have small words than to save them, and you should not confuse visitors with unclear labels. In addition, when designing the layout, lace and decorative paintings should not be too complicated, just choose a few common and suitable ones.

2. The logo design of leading enterprises is consistent.

Enterprise LOGO includes words and pictures, as well as font tone and layout size, and its proportion cannot be changed.

Don't change the main color of the layout easily.

If you want to catch the eye of the visitors in an instant, don't change the main color of the poster at will.

Under the corporate LOGO, the theme of this exhibition is often highlighted, and the difference between this theme and the secondary main color can be shown in blocks. But the whole picture and all the border pigments around it are still the main colors of the enterprise.

4. The text description and price index of each unit shall be in a fixed format.

In addition to the uniform font of the text description, the color can change according to the different sub-tones of the layout, but each format should be as uniform as possible, at least the same as the same format, as well as the price index.

5. The advertising lead should be related to the company's philosophy and product mainstream.

The living exhibition hall pays attention to being close to people's lives, and the poster advertising language is as concise, considerate and peaceful as possible, which can inspire customers from the effect side; The home appliance booth should not be stingy, but should have everyone's demeanor; The home booth should be elegant.

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