how do catering brands design posters that attract consumers?

1. First of all, you need to have a copy. Without proper copy, simple posters can't attract consumers

2. Secondly, posters need to be designed, and posters that are too low will reduce the taste of the restaurant.

You can open an animation-themed restaurant. If you open a general restaurant, it has no characteristics and the competition pressure is great. Animation industry is now a sunrise industry in China, with good prospects. Anime-themed restaurants are mainly aimed at young people, especially post-81 s and post-91 s users. They like personalized and fashionable products and grew up watching anime. If there is a restaurant that combines animation with catering, it will attract users more. Anime-themed restaurants include anime burgers, anime drinks and anime chicken chops. How to design a poster for opening a store to be more attractive?

In the era of mobile Internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

in the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry.

so how to design it? The following seven points need more attention in the design process.

1. Prominent theme

Many posters don't know what to sell at first glance. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you.

For promotional posters, the theme of the event should be clearly stated, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it.

businesses need accurate traffic, don't they? Therefore, accurate traffic starts with accurate poster promotion design.

2. The project service is clear

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward.

the service content of each project is very accurate, which makes people think of the corresponding project when they look at the picture, and the explanatory text makes the poster more vivid.

3. Visual project details

Visual project details include not only the course process pictures in the single page of Taekwondo, but also the course descriptions, main features, project details, etc. as well as the autumn remedial classes.

after defining the theme, put corresponding pictures, materials and color matching to make the whole poster more in line with the theme.

4. Copywriting grasps the pain point

Copywriting is more important than design skills. A good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it.

KEEP's classic short story of "self-discipline gives me freedom" and long copy, focusing on key expressions, so that users can get what they see.

5. Endorsement with trust

A good poster has a theme, copy and material. If there is a corresponding endorsement with trust, it can also be put on. For example, "started in 2111" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 811 chain stores nationwide and selling 1 million copies a year. These are all good endorsements of trust.

trust endorsement+copywriting expression adds a sense of trust to the whole poster.

6. Contact information; Address+phone+WeChat QR code

Many posters are well designed, and the pictures and colors are also beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in a circle of friends instead of using traditional single pages, and send them to thousands of people with one click, which will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it?

If they are interested and scan the code, but forget to download the original image, and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not be so beautiful, and it should be extremely small. Both the receipt code and the WeChat QR code should be enlarged, so that users can scan the code for details without downloading.

7. There is no watermark for high-definition pictures

With the development of science and technology, the threshold for poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itching, Picture Monster and so on.

However, some apps don't buy members, and there will be watermarks, which should be noted, because when spread on the Internet, pictures are the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store.

If a large number of posters need to be made every month, it is suggested that you can choose an APP to purchase annual membership and directly make high-definition and watermark-free posters.

similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, package net and remittance net can also be used as design reference. How to make a POP poster

How to make a POP

There are many ways and methods to make a POP advertisement, and the application of materials is endless. Among them, hand-painted POP is the most mobile, economical and friendly, and the basic principles of making hand-painted POP are: 1. Easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. Aesthetic feeling; 5, with a sense of unity and harmony; 6. efficient.

1. Various tools:

The selection and application of tools are very important. Choosing a good and suitable tool often has a multiplier effect. Such as pasting tools, glue spraying can be used to deal with large-scale and large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting. How to make all kinds of tools play their own characteristics is something we must consider beforehand. Another thing worth paying attention to is the display tools. If the finished works are not displayed by the display tools, or the display effect is not good, then even the best works will be in vain.

There are many kinds of materials and tools used to describe or write, and each one has its own unique performance techniques and effects. Among them, the Mike pen is known as the POP pen because of its easy mastery and convenient writing, while the flat-headed pen is soft and can write a variety of POP styles, which is equally popular among everyone.

all kinds of pens

cutting tools

measuring tools

pasting tools

Second, to learn to write POP fonts, we must abandon the previous writing methods, because the main appeal of POP is clear, concise and powerful fonts, so there is no need to make fancy changes in fonts. In addition, for price POP, because the writers are different, there can't be much difference in fonts, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized. For different goods, fonts are good or bad, which will have a certain impact on the specific sales of goods, which is not desirable. In POP posters, innovative and personalized pictures and fonts are required to maximize the reading rate and attract attention. In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page. When making POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

with POP font.

3. Several points for attention when writing POP:

1. Write the name of the whole product and indicate the specifications when writing.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3. The original price and current price should be indicated to reflect the range of price reduction.

4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.

5. No more than three colors are used, and red, blue and black are the main colors.

hand-painted POP-headline writing

headline writing

1. Seeking the integrity of the word group ending structure: Generally, the headline writing of hand-painted POP posters should not be too many words. For a little more text titles, the change in font should not be too great, and the size and spacing of fonts should be as consistent as possible, so as not to affect readability. If there are few headline words, only three or five words or less, you can make great changes in the font or word group according to your own design requirements. At this time, you should pay more attention to the overall sense of the structure of the whole headline word group and the balance of the whole group of words.

2. The characteristics of matching pens are artificially changed: generally, the title characters are designed in a thick font, but the pen tools that can be used to write the title characters, whether flat pen, round pen, brush pen or thick POP advertising pen, have great differences in the shape and characteristics of the pen tips. Therefore, how to master the characteristics of the pen tools, properly play the role of changing and beautifying the font, and the most important thing is the proficiency in writing. Repeated practice and then considering the coordination of rhythm can make the font change naturally and beautifully.

3. Draw the character: People have different personalities, and different kinds of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different goods and draw the character according to their nature. For example, the hand-painted POP in cosmetics counters can use a more feminine and slender font for its title; In the home appliance industry, hard and masculine fonts can be used for TV, air conditioner and refrigerator with cold appearance. If a teahouse with antique decoration writes very modern characters, it will not match. Therefore, before writing, we should consider the nature and type of goods and stores themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicism.

4. Additional effects: Adding some auxiliary lines on the font or beside the characters will produce three-dimensional, overlapping, shadowy and blocky effects. In order to avoid self-defeating, we must pay attention to two points:

There are too many words in the title, so it is not appropriate to add unnecessary effects

The colors should not be grotesque and difficult to read, so as to maintain a generous and fresh aesthetic feeling.

after writing words

write horizontal strokes first

and then add vertical strokes, the dark part is where the strokes overlap.

horizontal stroke holding method

vertical stroke holding method

Use plane to design the font with flat strokes

Draw the words to be written with a pencil first, and at this time, pay attention to:

The strokes of font 1 should be evenly distributed, and the shape should be as full and square as possible.

Try to draw the strokes in two bodies together.

3 words should be compact, so that the whole title word becomes a group of words with a sense of integrity.

hand-painted POP-POSTer making

The original "POST" of the POSTER was originally converted from the "post" pasted on the post, and all notices posted on the post can be called "poster". As far as design terms are concerned, "poster" and "poster" can be defined as "a flat advertising poster medium" or "a large-scale printed advertisement posted".

POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point-of-purchase advertisement" in Chinese. All advertisements revealed in places where goods are purchased are called POP advertisements, and their purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to buy. POP emphasizes the position of consumers, and is an advertisement designed from the point of view of convenience for customers. Successful POP has the decisive capacity to make customers buy goods, which is the termination of advertising activities and the starting point of sales promotion.

You can choose the poster posting place freely, and you can post several posters at one place to enhance your impression. Posters are not only easy to post, but also can be revealed for a long time, and they can be repeatedly appealed to collect repeated effects. POP must be revealed in the selling place, which is the biggest difference from posters. Although in a limited place, the scope of performance is still full of unlimited diversity.

this form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book centers, restaurants, fast food restaurants, fashion stores and other places, where we can often see hand-painted POP posters. These don't need exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement written casually is far more effective than the decorative POP deliberately made by the manufacturer.

The task of hand-painted POP:

1. Promote the attention and understanding of commodities and increase consumers' desire to buy, such as using illustrations, copywriting and colors.

2. convey the brand, value, features, contents and materials of the goods, such as descriptions of features and materials.

3. Describe the usage of the goods in detail, so that consumers can understand the need for development.

4. With outstanding copywriting and written design, people are reminded of the excellent quality of the goods.

5. Instructions and signs of commodities and selling places.

6. Show the IMAGE of the store and create a shopping atmosphere.

7. Create an atmosphere in the store and show a sense of season.

8. cooperate with SP (store promotion) activities, and use it during commodity demonstration or performance to increase the effect and atmosphere of the performance

.

9. The appeal of good quality and low price leads to mobile purchase, such as exaggerated price performance during the sale.

Effective marking position of p>POP:

1. At the eye height, you can clearly read the position.

2. The location of the mark should not destroy the overall beauty of the goods or hinder the lifting of the goods.

3. The marked position and the promoted goods should be arranged in easily identifiable positions.

4. Make effective use of the ceiling space and the position of the beam-column surface.

5. Use hand-painted POP to revive the dead corner of the display.

Hand-painted POP-the writing of explanatory text

The writing of explanatory text

The design of Chinese fonts, in order to make their glyphs stable and uniform, conforms to the principle of beauty, in addition to the proper writing of various basic strokes and proper changes, the most important thing is to fully understand the structure of each part of the font and the configuration of radicals, so as to make the strokes correspond and the shelves even, and become a set of practical and beautiful fonts.

China characters are square fonts, which can be arranged vertically and horizontally by combining sentences with a single font one by one. When vertically arranged, the reading direction is from top to bottom, and then from right to left; Horizontal rows are from left to right and then from top to bottom. Because it has two different directions, when there is a whole continuous text, readers often have uncertainty about the reading direction. In order to avoid the above disadvantages