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A copywriter's career planning example

Career planning can help copywriters to improve the ability to cope with competition, to find their own career goals. Here are some of my carefully recommended a copywriter planning career planning model, I hope you can feel!

A copywriter planning career planning model (a)

I heard someone say that there is a bird in the world is no feet, it can only fly all the time fly ah fly ah fly tired in the wind to sleep, this bird life can only be down to the ground once, and that time is the time of its death.

Panton divided his life into: before 35 years old - accumulation, 35-50 years old - creation, after 50 years old - maintenance. The pursuit of a lifetime is to be a bird without feet, more than life, endless struggle. In his life, Panton needs:

To make his family happy and joyful

Maximize the realization of his self-worth

To read all the books he knows

To summarize To create a theory

To know at least three or more heads of state

To be economically free

To come out with a biography of himself, a collection of poems, a reading notes

Start a business that can go abroad

Make a professional magazine (real estate, advertising)

Set up a charity organization

Ten years after graduating from Chongqing Institute of Technology: (2016 to 2018, ten years from the age of 24 to 34)

The university gave Pandong a lot of knowledge, insights, friendships, love and ways of thinking. In the next ten years, Panton defines it as ten years of living for survival, ten years of accumulation, ten years of forming his own style (many people think that a man has his own style after 35).

In the next ten years, Panton hopes to have a warm family, a career in the real estate marketing planning industry to have their own position, have their own style of the embryonic real estate and other advertising works, and to publish their own poetry. This is Pan's good wishes, so far in addition to writing more than 10,000 words of poetry, the rest need to Pan from now on to work hard to realize, never give up.

Specifically the next ten years Pan Dong wants: familiar with real estate, automotive, marketing planning, advertising, print media industry; marketing planning industry in China to have their own position; know Jack Ma, Pan Shiyi, Jiang Nanchun, Zhuang Shufen, Wang Shi, Andy Lau, Wong Kar-wai; go abroad to visit at least three times; study and training MBA, proficient in English; to learn the same musical instrument, learn to learn the same dance, learn to drive; read 50 books a year; to Hong Kong, Shanghai, Beijing, Shenzhen, and the world's most important cities, such as Hong Kong, Beijing, and Shenzhen. Go to Hong Kong, Shanghai, Beijing, Shenzhen, Guangzhou, Wenzhou; buy a car under 100,000 dollars.

Analysis of the social environment:

1. The rapid growth of China's economy, the real integration into the WTO, deeper and wider with the world.

2. The 21st century is the third big step of socialism with Chinese characteristics, the economy in the middle of the century page to reach the level of medium-developed countries, from which China's national defense, education, and social welfare in a great deal of improvement and enhancement of the comprehensive quality of the people will be a great progress. At the same time, China's urbanization level accelerated, urban and rural boundaries become smaller and gradually disappear, real estate will usher in a period of greater prosperity.

3. The development of the western part of the country's policy to support the western part of the country, the establishment of Chongqing and Chengdu as the center of the new special economic zones on the surrounding areas of the economic impact is self-evident.

4. The post-boom era of the Olympic economy. Through the study of previous cities hosting the Olympic Games, the post-Olympics impact on the host city in terms of economy is immeasurable, while the impact on a country's economy is also very large.

5. Competition for talent is fierce, and enterprises in the future will need more T-shaped talents with advanced concepts, and in the future enterprises will pay more attention to the changes in the world and grasp the pulse of the world. At the same time, the relationship between development and the environment is gradually being emphasized by the people of the country, environmental protection, green, healthy is the public requirements of each enterprise.

Industry Analysis:

1. The development of western China has accelerated the urbanization process in the west, especially the establishment of the new Chengdu-Chongqing Special Economic Zone, which is a very big opportunity for the real estate industry in the west.

2. As China's economy continues to grow, people's standard of living improves, the Engel coefficient decreases people will pay more attention to how to live a better and more comfortable life. And housing is a lifelong thing for Chinese people, but also a necessary thing.

3. The great prosperity of the stock market, prices continue to rise so that more people have the fear of economic bubbles, and feel that the money into the house so that the real estate is more secure and real.

4. The state of real estate gradually began to macro-control, the rule of law continues to improve, real estate development will gradually enter the formal.

Self Status:

Graduated from the Chongqing Polytechnic Institute of Business Administration, Department of Marketing, Advertising Planning and Design, systematic study of marketing, advertising knowledge, and learning Western economics, consumer behavior, PS, advertising copywriting, graphic composition, sketch base storage color base storage business negotiation, media research, accounting and finance base storage statistics base storage, sales management and general management. The students have also studied the subjects of Western economics, consumer behavior, PS, advertising writing, graphic composition, sketching, color, business negotiation, media studies, accounting and finance, statistics, and general management.

Pandon is good at marketing planning, advertising creativity, negotiation and communication, and analyzing and appreciating. He used to describe himself as a marketer's professional, an advertiser's creative, and a poet's passionate. During his school years, Pan served as vice president of the Chongqing Institute of Technology Literary Society, the school student union news department editor-in-chief of the school magazine, with strong organizational and communication skills, and part-time advertising business of Chongqing Television on the exchange with strangers and communication has a certain degree of their own insights and understanding.

In his amateur hobbies, Pan Dong is very interested in literature, aesthetics, movies, travel, and clothing.

He likes to socialize with people who are better than him, but he also gets along very well with ordinary people. This is how he defines his character: passionate, creative brave, tough and optimistic. Pan believes that the mindset determines everything, do all things need a good mindset, agree with the ancients said: good knowledge is not as good as those who are happy to know, like dialectical analysis of things. When faced with an unexpected event, the first thing that comes to mind is not why such a thing would happen, but what is the solution to this matter.

Self-created motto: Confident life, two hundred years, hit the water for three thousand miles, born with my talent, five cars of poetry, essay ten thousand taels of money

Other people's comments:

Clever, thoughtful, good first impression, unconventional, should focus on the implementation of the action

Success criteria:

Completion of the expected goals, the family career and the development of harmony.

Each period of the goal of their own best efforts to do, give full play to their abilities. Continuous progress is victory. To lay a solid foundation for the career after the age of 35.

Gap:

Action is more to strengthen and implementation, the need to face the interference of the external environment and the need for more practical remedial measures.

The theoretical foundation is not solid, and the practical experience is not enough.

It is not easy to expand social circles.

Remedy:

1. Education and training, self-study: read more, after the economic conditions to participate in some professional training, the use of the company's training opportunities. Time to complete in five years.

2. Communication: more contact with the company's senior management to learn more about the industry knowledge and experience; participate in exchanges more and experts to exchange learning.

3. Practice: in the work of the practice of their own learning of theoretical knowledge, to develop a good habit of life and work, strengthen the physical exercise. Emphasis on and every person to socialize, because ? three people, there must be my teacher?

Personal understanding of career planning:

Theory is only in practice to know whether it is correct or not, so the career planning should be in the study of life and work to continue to improve, so that it can really adapt to their own, to guide their progress. At the same time, career planning is only their own ? Wishful thinking? Especially as a college student just out of school, there are too many variables, Pandong believes that the personal career planning of college students can only guide themselves on a macro level, and the development of specific implementation steps is not very realistic. At the same time, career planning is more to encourage themselves to achieve a goal in the realization of a more sense of achievement, so as to move towards a larger and more difficult goals. The future of life is not something that can be planned, because opportunities are only a matter of moments, and success is a matter of seconds. Panton believes that a person who is always prepared is more likely to succeed than a person who is always planning.

A copywriter planning career planning model (2)

Preface

We have entered the university through the college entrance examination of a crossroads, but soon we have to face the crossroads of employment, many college students are at a loss, do not know where to go. One of the important reasons? All things in advance, not in advance is invalid? During the university period, you should be clear about the purpose of the university and the tasks you should accomplish, plan and prepare for the future study and career goals and make a practical plan for yourself. Into the university life, our life space is free, it is likely to lose their way because of the lack of goals, to set their own goals, like the direction of sailing. And the increasingly fierce employment pressure is all around us, we need to better plan our career! So that they can have a goal to learn, have a goal to work, have a goal to live, so that they live every day so meaningful, so real!

Career planning is only a life plan and goals, such as not to be practiced, and then good planning, in the end are? The basket of water? A empty? The same reality is also cruel and changeable. As long as you can clearly understand themselves, not to mention ten years of planning, that is, a hundred years and why not? Planning is like a leaf boat in the waves, how to float farther? We must have a firm belief, pay for their time to act, take out their courage, for their eternal life orientation constantly strive, struggle, struggle into. A wise man said: ? God closed all the doors, will also leave you a window 1 life is not fixed, like a lone sail, drifting in the waves. Like a lone eagle, flying in the blue sea and blue sky. Let us look for the other side of the dream to achieve the eternal pursuit.

Full text

First, the external environment analysis

1, China's political stability, rapid economic development, the economic system continues to improve, especially after joining the WTO, the economy is in line with the world, the power of economic development is strong, but the challenge is also increasing.

2, the Party Central Committee and the State Council continue to increase investment in the central and western parts of the country, while maintaining rapid economic growth in the east, the pace of the rise of the central and western parts of the country is also increasing, so the west is full of opportunities and challenges.

3, China is in an important period of economic transformation, the economy is changing from a rough to intensive. As we all know, the essence of industrial engineering specialization is to study how to improve efficiency, therefore, industrial engineering has a broad development prospect in China.

Second, personal analysis

Personality:

Strengths: serious, careful, meticulous, high efficiency, strong sense of responsibility, strong logical and spatial thinking ability, strong social skills, friendly and kind to people

Weaknesses: some laziness, not enough to do things persistently, not enough innovation, easy to do things hesitant, lack of patience

Skills:

The industrial engineering profession is known as the essence of the study of how to improve efficiency, therefore, industrial engineering has a broad development prospect in China. Skills:

Strengths: strong in natural sciences such as physics, in-depth knowledge of humanities such as politics and economics, and good hands-on skills

Weaknesses: not particularly eloquent, not very good at English

Thirdly, make up for the weaknesses

Force yourself to persevere in doing things, define a suitable goal, and tell yourself that you have to reach that goal, and then overcome your laziness, persistence, and lack of patience. Overcome their own laziness, lack of staying power shortcomings.

Doing things to liberalize their horizons, listen to other people's suggestions, not stick to the existing ideas, to enhance their creative ability.

On the eloquence, more in public Speaking words, read more articles below, this is a smoky gradual process, time, eloquence will naturally improve.

On English, the first thing is to re-establish the interest in English, and then listen carefully in the classroom, after class to read more English materials, the most important thing is to say more, so as to improve their English level.

Fourth, the establishment of the goal

(1), 2016?2016: seriously learn the basic courses and specialized courses, successfully get the diploma, through the English A/B level examination and computer two exams.

(2), 2016?2016: mainly to exercise their own, increase their social experience, the requirements of the work is not particularly high, personal tendency to sales companies or processing enterprises, the work location in Zhengzhou, the first year of the monthly salary of 1500?2000 yuan, the second year of the monthly salary of 2000?3000 yuan. During this period, you can continue to study, and lay the foundation for further education in the future

(3), 2016?2020: At the beginning of this stage, you have to choose according to the situation of the social environment at that time, if the employment environment at that time is good, you can choose to continue to work, if the employment environment is not good, you can choose to continue to further education. If you choose the former, consider the southeast direction or western development, personal tendency to go to Shanghai, Guangzhou, Shenzhen and other big cities. The popularity of the enterprise is not too high, but requires good prospects for enterprise development and higher salary, more than 8,000 yuan per month in the first year, 10,000 yuan per month in the second year, and more than 15,000 yuan per month in the third year. If you choose the latter, consider going to Beijing and other cities with a strong academic atmosphere, directly to the doctorate, and consider choosing economic management majors. (4), 2020?2030: Whether you choose to work or further study, this time you are the elite of society, so this time to find a good multinational company, to do a middle-level managers, both prestige and money have increased dramatically, the salary is not good to set, have to be based on the economic development of the time to set.

Fifth, with the times, flexible adjustment

As the saying goes? The plan is not as good as the change?

The environment around us changes all the time, and they change as they continue to mature and come into contact with different things. The above plan is not set in stone, and should be searched for relevant information to keep abreast of the dynamics of the profession in order to make the appropriate adjustments to the plan.

Sixth, the success criteria

As long as they do their best, the ability to be played, each stage of the practical self-improvement, even if the goal is not achieved is also a success. The most important thing is to have a happy family, which is actually even more of a success.

Final Summary

I have planned my future blueprint well, but more importantly in its concrete practice and achieve results.

Any goal that is only

talked about but not done is in the end empty.

Youth is my capital, my youth planning and proud, of course, the inadequacy of the conceit is inevitable, I hope that all teachers can guide me, I will keep a clear head for my future to continue to amend and improve.

Ideal, faith, pursuit, success, the future, everything depends on their own to fight! I'm not sure what I'm talking about, but I'm not sure what I'm talking about.

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