For the live broadcast of crispy rice with goods, please refer to the following

Which crispy rice you want to play on the public screen, the anchor will give priority to the explanation and delivery, and the families who took photos will pay attention to the anchor, who will bring welfare snacks to their families every day, and then introduce the taste of crispy rice and try it.

live broadcast of Tmall food with goods

1. Opening gathering people

The opening of live broadcast is a very key link.

five minutes before the live broadcast, the anchor needs to welcome users to the live broadcast room to promote the atmosphere of the live broadcast room and quickly attract more popularity.

the easiest way to stimulate the atmosphere is to draw a lottery at the beginning of the live broadcast.

This is also a common skill of live broadcast delivery in Viya. Basically, every time the live broadcast starts, she will draw a lottery first.

Speech sharing:

Welcome friends to watch my live broadcast today. This live broadcast has prepared many surprises for you!

Welcome babies to watch the live broadcast in my studio. Without further ado, let's take the prize first!

2. Exclusive address

In live delivery, using exclusive address can shorten the distance with users and create a relaxed and friendly consumption atmosphere.

Babies and sisters are common names. You can also give them a special name according to the characteristics of their live broadcast user groups. For example, Li Jiaqi often said, MM, come on!

3. Analysis of highlights

This part mainly introduces the goods with belts. Don't talk nonsense when introducing goods. Describe the selling points, experience and highlights of the product, so that users can feel useful and buy it.

Examples of speech skills:

Jiaqi likes it very much, and the team likes it. Colleagues have it (worth buying) at home.

If you drink beer, you can drink it well (cost-effective, there are many ways to eat it).

New products, new early adopters' prices (price comparison)

His preserved fruit has always been very delicate, with easy bones to pick and very pulp. Sour and sweet taste

You all like it very much (applicable to a wide range of people)

Words like this may need to be accumulated, or imitated, and then you can promote the order well after forming your own style in the later stage.

4. Throw out the discount

In the live broadcast, when introducing the coupons of the products, the anchor must maintain high enthusiasm and create a feeling that if you buy, you will earn, and if you don't buy, you will lose.

I'd like to share with you two kinds of live broadcast with goods:

First, the original price comparison. Some goods may have no other gifts, but only discounts on the basis of the original price. Then for this product, the focus of the anchor lies in the preferential comparison between the original price and the current price.

at the same time, it emphasizes the highlights of the product, so that users can know that it is very worthwhile to buy it at this price.

the second is to emphasize additional gifts. There are not many preferential prices for some goods, but there are additional gifts, which the anchor needs to emphasize. For example:

Today, this product is in my live broadcast room, the original is RMB 199, and now it only needs RMB 169. In addition, I will give you a 31ml spray, which is definitely the most cost-effective!

5. Consumer commitment

Nowadays, users pay attention not only to price but also to quality. The anchor gives an appropriate commitment before guiding the transaction, which can enhance the consumer trust of users and increase the transaction rate.

Words for example:

This product is for personal use, and I usually use it myself.

Last time I went out for a trip, I brought this snack, and my mother found it very delicious, and kept asking me to buy more.

This product can be returned for seven days without reason, and there is freight insurance, so you don't have to worry. If you have any questions, you can always consult customer service.

6. Countdown to ordering

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At the same time, the promotion activities are emphasized again, including limited-time discounts, gifts for the first few people who place an order, free of charge at random and so on.

For example:

There are still 1 minutes left in the countdown. Are you ready? The top 611 friends can get the gift package of xx! It's really once a year, and people will really regret not buying it.