Zhonghui Design (professional Logo design company) Answer:

Designing a good Logo can make a brand or company more recognizable and impressive, so some basic principles should be followed when designing a logo.

The following are the ways to design Logo patterns:

1. Simple and easy to understand

Simple and intuitive design language helps consumers to form memory points during quick browsing. Do not need too many elements, carefully grasp the theme, creatively use the pen normally, and clearly convey the information face and theme positioning. Having a high-quality, dazzling and clarifying trademark will bring you a unique eye.

2. in line with brand positioning

Logo is the visual direction of the brand, which embodies the brand image and value orientation and must be consistent with brand positioning. The appropriate Logo style should grasp the brand characteristics, the theme is obvious, and show the whole brand image and identity.

3. Highlight individual attributes

Brand and corporate culture should be highlighted, chain stores should have unified signs, and store numbers should be simplified and standardized. In this way, people will know what kind of customers your brand and company attract from the moment they see your logo.

4. Color matching

Appropriate colors can add vivid image and impression, as well as emotional meaning and emotional orientation to the brand. Common collocation includes the use of complementary colors, similar colors and single colors. It's even more important to choose a strong color with energy as the background to match the trademark, because it will make the design more dynamic and profoundly show the core value of the brand.

5. variability

even if the designed Logo is diversified, it must be readable and recognizable on different platforms, and can adapt to the transformation of different sizes, resolutions and formats in various media channels (websites, papers, advertisements, etc.).

6. Copyright protection

After the design, you need to know the relevant legal provisions to ensure that the design will not infringe the copyright of others. In addition, the pursuit of brainstorming with its special existence significance and the unique and emotional and interesting Logo form that has not been replaced are also better choices.

in short, the process of designing Logo needs to be based on a deep understanding of the brand concept and core concepts. It is necessary to consider the multi-dimensional expression of different decorative contexts, reduce the complexity, highlight the theme, select the font, spread the readability and aesthetic feeling. On the basis of quality assurance, draw inspiration from design, fully adjust and pursue better solutions, and make an attractive and tense Logo image according to the needs of customers or organizations.

original logo design works of Zhonghui Design

The above are the contents provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it will help you.