From 2008 to now, what are some of the companies that have flourished and are now gone. I'll mention a few typical ones.

1, Vancl : VANCL (Vancl), founded in 2007 by Chen Nian, the founder of Joyo.com, the product covers men's clothing, women's clothing, children's clothing, shoes, home furnishings, accessories, cosmetics and other seven categories. Vancl used to be the most popular e-commerce company in China for a while. It was once endorsed by stars such as Huang Xiaoming, Li Yuchun and Han Han. Later, Lei Jun was involved in the investment. However, today there is almost no such company.

2, Jumeiyupin : Jumeiyupin is a cosmetic limited-time sale mall, its predecessor is the group beauty network, founded in March 2010 by Chen Ou, Dai Yusen and so on. Jumei Yupin was once famous for its founder Chen Ou's endorsement of himself, and on the evening of May 16, 2014, Jumei Yupin was officially listed on the New York Stock Exchange under the ticker symbol "JMEI." On April 15, 2020, Jumei Yupin announced that it had completed its privatization, and was officially delisted from the New York Stock Exchange.

3. Kaixin: Kaixin was founded in March 2008 by Beijing Kaixin Information Technology Company Limited, and is the first social networking site in China that focuses on white-collar office users. Kaixin provides users with a wealth of easy-to-use social tools including diaries, photo albums, dynamic records, reposts, and social games, allowing them to interact with family, friends, classmates, and coworkers in an easy way to maintain closer ties. By the end of April 2012, the number of registered users of the site had exceeded 130 million, and it had developed into a leading and influential real-name social networking site in China. Today, Kaixin.com has completely fallen out of favor. Founder Binghao Cheng also left the company in 2016.

4, Shanda Network Shanda Network was founded by Chen Tianqiao and flourished for a while. in May 2004, Shanda was successfully listed on the NASDAQ stock market in the United States. Chen Tianqiao became the richest man in China. 2011, Shanda Networks announced that it was delisted from the NASDAQ market and privatized through an agreement to merge with its parent company.

Looking at the essence through the phenomenon

In fact, through the phenomenon of the failure of the enterprise, the essence of the enterprise's own development and ability to match the result. This is mainly due to three factors, the first, good ideas, no money to maintain to profit. Second, there is money and ability to expand too quickly, the capital chain breaks. Third, the slow pace of development, the funds can not wait to lead to the failure of the withdrawal of funds. These three points are my current observation, those once brilliant company finally to the failure of the reason.

The key lies in the people

Whether it's a good idea or a good model, the most critical factor is the people. This requires entrepreneurs to have enough vision, vigor, perseverance and pattern, so that their own business, in the fierce market competition to survive, go farther. Very often, the failure of the enterprise, can be because the heart ate hot tofu, blind expansion, management and capital can not keep up, resulting in the collapse of the model and structure.

Final Summary:

Through the observation of Japanese companies, I think we can remind the later entrepreneurs, don't be greedy. Do things from small things, insist on not borrowing. This way, although the development is slow, may be a generation just to maintain survival, but persist, you may open into a century-old store. As for you want to open a small but old century-old store, or do you want to open a sensational one-year store? In your own perception and choice.

This must be said once **** enjoy bicycle leader ofo small yellow car!

When the small yellow car wind how prosperous ah! The road is clear of small yellow car, all parties capital rushed to send money, invited fresh meat Lu Han to be the spokesman. In order to occupy the market, the small yellow car desperately subsidized, wild price war, however, the capital money will always burn out one day. As a result of the delay in finding a profit point, the capital of all parties have withdrawn one after another, the small yellow car capital chain breaks, leaving hundreds of millions of deposits can not be returned to a chicken feather.

Now ofo, the official microblogging in August 2019 has stopped updating, under the name of none of the bank deposits, vehicles, real estate and other property available for payment, even once said loudly that it will definitely return the user deposit of Dai Wei has withdrawn from the legal representative, disappeared in the public eye.