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What are the skills for choosing the location of pickled fish franchise stores?

1: 1. Second-tier cities should pay attention to costs

The cost of franchise stores is very important for investors, and whether the rent of franchise stores is expensive or not is an important profit reference point. Especially in first-and second-tier cities, the rent problem has become an obstacle for many entrepreneurs. If you can find a suitable franchise address and the rent is relatively cheap, you can accept it yourself, and you can easily make money.

Second, third-and fourth-tier cities attach importance to "liveliness"

Third-and fourth-tier cities are at a disadvantage compared with first-and second-tier cities, so it is necessary to look at "liveliness" when choosing a site. Commercial streets are relatively prosperous, and the more opportunities to make money, the more intense the competition with peers will be. Competition is both a threat and a potential advantage. It is more beneficial for us to take the initiative in the competition if we regard our competitors as friends, learn from our advantages and learn from our disadvantages.

3: Look at the demand in rural areas

No matter where it is, even in rural areas, it depends on the market demand. If the market demand is huge and you can earn a considerable profit in addition to the cost, then it is suitable to set up a shop at a location.

iv: regional planning

before the site selection, you should make corresponding preparations, consult the relevant local departments in advance about the architectural planning around the store location, and find out which are commercial areas, cultural areas, tourist areas, transportation centers, residential areas, industrial areas, etc. After mastering the architectural planning, you can finalize your own business plan according to these.

V: Cultural environment

The social and cultural environment in every region includes cultural education, national habits, religious beliefs, social customs, social values and cultural atmosphere. These cultural environments can change people's consumption ideas. The different cultural environment has a great influence on the location of Baisu's pickled fish franchise store.

VI. A certain scale and conspicuous appearance

The internal layout of the location of Baisu's pickled fish franchise store is rectangular or square, as good as it looks, but there must be enough space. It is best to have parking lots and other necessary facilities around. Polygonal ground has no merit unless it has a lot of space. At the same time, it is necessary to refer to the size of the location and the future consumer groups.

VII: Visibility and image characteristics

No matter which angle customers look at, they can see the franchise store at a glance. The visibility of Baisu's pickled fish franchise store is evaluated from the perspective of vehicles and people walking around the country, and the visibility often directly affects the arrival of customers. At this time, the service, decoration, business content and other aspects of the store should highlight their own image characteristics. It is particularly important for franchisees in crowded commercial centers, and the image characteristics can make franchisees upgrade their grades.

Eight: Consumer fashion is essential

It is a popular fashion among the public for a period of time, which is likely to influence the consumption mode and direction of consumers. With the improvement of people's consumption level, they are more and more picky about interior decoration, so that franchisees with beautiful, comfortable and clean exterior decoration are easily accepted by people.

IX: How about the street form

This factor mainly considers whether the form of streets and traffic will attract people to this place or the population movement caused by tourism.

11: Traffic conditions

Information about the street traffic conditions of Sino-Italian stores can be obtained from the highway system and local government agencies. If you don't have the statistical data you want for the time being, you can choose the most meaningful sample data of the day as a reference. Noon, weekend nights and sundays are very important for the calculation of traffic conditions. It's best to get rid of statistics with biased results. Counting multiple samples continuously can make the data tell the truth. The traffic situation around the store means tourists. If there are data of vehicle flow and analysis data of pedestrians, we can ensure that there are enough tourists after the store is opened.