The strategies that publicity can attract customers include emphasizing losses, combining persuasion and inducement, making enemies by contrast, and stimulating customers' psychology.

1. Emphasize the combination of loss inducement

This strategy is suitable for some new catering brands to expand the market. When your catering brand does not enter this market, customers' consumption behavior is inertia. If you want to turn customers' attention, you need your advertisement to stimulate customers' pain points and grasp people's more sensitive mentality to losses. From a psychological point of view, under the same circumstances, loss is often more sensitive than gain. People's sense of pain caused by loss is much higher than the sense of happiness gained by gain.

2. Make enemies by contrast to stimulate customers' psychology

Based on the competitive environment, first find a strong opponent, and then go against him, take advantage of his own strengths, attack his weaknesses and make full use of his strength. In catering advertising copy, we can appropriately use contrast to amplify the value of products and make customers' psychological expectations contrast. So as to meet the potential psychological needs of customers in specific scenarios and attract people to find out.

marketing strategy to attract customers

marketing strategy is a series of steps or actions taken by enterprises to increase sales, develop brands or highlight product value, which is called value proposition. Marketing strategy attracts customers, obtains the information of customer demand and purchasing power according to experience, and the expectation of business circles, and organizes various business activities in a planned way.

the process of providing customers with satisfactory goods and services and achieving enterprise goals through coordinated product strategy, price strategy, channel strategy and promotion strategy. In order to let them know more about the business or products and attract customers, enterprises need to know who the customers are and how they make the purchase decision. Considering specific goals, companies can design marketing strategies to achieve these goals.