Recently, the information disclosed by the Stock Exchange shows that Wang Xing, CEO of Meituan, has signed a share transfer plan (11% owned by individuals). According to the stock price at that time, Wang Xing almost "entered" the fund with a market value of 17.9 billion into the Wang Xing Foundation for subsequent charitable causes.

Although Meituan said that this share capital conversion belongs to the personal behavior of senior executives. However, as the CEO of Meituan, it is still very exciting for Wang Xing to "donate" almost 18 billion yuan with a wave of his hand.

Such a generous boss makes people excited: Are the merchants in Meituan also "generous" from Meituan?

I'm afraid the answer is the opposite ...

Nowadays, there are more and more Meituan businesses, but the take-away business under it is still "Hua Dan". This is true not only for the US Mission, but also for contemporary people.

Office workers in the building and "lazy people" staying at home almost all rely on take-out to "continue their lives". Not only that, if you know the tricks, sometimes you can eat the best food with the least money. Over time, the take-away business is getting better and better.

In order to make more money, merchants also began to join the take-away industry. And when an industry develops to a certain stage, it is difficult to "ignore".

in the early years, the e-commerce industry rose rapidly. Some stores still insist on only doing offline, and over time, the revenue has dropped significantly.

So in order to "survive" and earn more money, online channels are basically opened one after another. When live broadcast with goods became popular, these offline stores were the first to join the industry.

in the catering industry, the take-away field is similar. For many businesses, joining platforms such as Meituan takeaway is just a helpless move under the background of the times. And like many e-commerce platforms, the contradiction between merchants and platforms is "repeatedly prohibited".

as a take-away order, we sometimes feel the same way. A restaurant that is often ordered may suddenly increase in price. After consulting the boss, they bluntly said that it was just to cope with the rising platform commission.

in this case, what is the contradiction between the platform and the seller? For the US Mission itself, how much can it earn from a single order?

Meituan's financial report for the first quarter of 2121 has been released, with an average daily transaction volume of 32.3 million. In terms of the amount of take-away transactions, the total amount is 142.7 billion yuan.

if you look at the two figures separately, they are still relatively high. However, if the average is on each order, in fact, the profit of each order of Meituan takeaway is only 38 cents. Such a profit achievement, in fact, the total profit is only 1 billion yuan (1.38*3111 million).

However, it is clear that the merchants are "voicing" that the commission on the platform has been rising, and the percentage drawn by the US Mission is getting higher and higher. Why is the US Mission earning only 1.38 yuan per order, not as much as a bottle of mineral water?

to sum up, it's only because it's spent in four aspects: R&D investment, new business development, rider-side investment, and user and merchant subsidies.

the latter two are needless to mention, just like paying employees, they are inevitable. And what are the first two? In fact, it is in response to the development of an enterprise.

for enterprises, technological innovation is very important if they want to develop for a long time. Look at many brands that have fallen from the altar, most of which were eliminated by the times because of their lack of innovation ability.

if you want to have your own "foothold" in the big environment, you can't lose innovation. This is also one of the important reasons why the US group's take-away transaction amount is as high as 142.7 billion yuan, but the profit per order is only 38 cents.