YUM, the parent company of KFC, closed at $111.27 on Friday, with a total share capital of 316 million and a total market value of 33.74 billion yuan. In 2118, the total revenue was 5.688 billion yuan and the net profit was 1.542 billion yuan. Therefore, the data can tell everything. Regardless of the number of stores opened, global coverage, total operating income and net operating profit, McDonald's is significantly ahead of KFC's parent company Yum! Brands, not to mention other brands such as Pizza Hut and Taco Bell. Therefore, it is not surprising that the market value of McDonald's is several times that of KFC.

51% of McDonald's annual income comes from real estate rental, 41% from brand authorization and 11% from restaurant operation. Now McDonald's covers the most luxurious commercial areas in the world. Buy and sell popular shops, and charge high rents for joining stores. Among the 36,111 McDonald's stores in the world, 45% of the land is directly owned, and 71% of the stores are leased. McDonald's owns tens of thousands of properties in the most prosperous prime location in more than 111 countries and regions around the world.

McDonald's real estate business model was created by its chief financial officer Harry Sonneborn in 1951s. In 1956, he founded McDonald's franchise real estate company with the goal of buying cheap shops in places with convenient transportation and gradually improving them, and finally formed the franchise concept of McDonald's.

In China, KFC is the first foreign fast food brand to enter. At present, it operates 6,111 restaurants in China, while McDonald's currently has only 2,511 restaurants in China, which is quite different in China business. Finally, McDonald's China is now sold to CITIC Group Holdings, and part of the equity of KFC China is sold to "Ma Yun Dad".