The catering marketing plan can be made according to different goals, scenes and audiences. The following are some common good catering marketing planning schemes:

1. Gathering popularity: attracting consumers' attention and interest by creating theme activities, such as opening ceremonies, theme parties and interactive experiences.

2. Price concessions: By regularly offering special dishes, full discounts, group purchases, etc., consumers can enjoy the benefits while increasing the flow and sales of the store.

3. online promotion: through social media, short videos, live broadcasts and other channels, publish food pictures, videos, share chef's secrets and other content to improve brand awareness and user participation.

4. membership plan: create a membership system, provide members with exclusive discounts, gifts, reservation services and other benefits on a regular basis, and increase user loyalty and repurchase rate.

5. Word-of-mouth marketing: create a good dining environment and word-of-mouth through well-designed store decoration, tableware placement and service details, so as to attract new customers and retain old customers.

6. Dining experience: In addition to providing delicious food, we can also start from music, lighting, air quality and other aspects to create a comfortable and pleasant dining experience, which will make consumers linger.

it should be noted that the catering marketing planning scheme needs to be formulated in combination with the actual situation and market demand, and at the same time, it needs to pay attention to details and implement it on the ground to ensure the maximum marketing effect.