1. Theme Scheme of Double Eleven Jewelry Activities 2121

1. Event Time

October X, 2121 October X, 2121.

second, the venue

xx jewelry stores all over the country.

iii. theme of the event

xxx.

iv. background and purpose of the activity

with the popularity of the TV series "xx" starring xx jewelry image spokesperson and movie star xx, people have more and more discussions on marriage. These discussions finally focus on the issue of tolerance and trust in marriage. It is generally believed that the reason why marriage cannot last is that both parties lack trust and tolerance.

Diamonds are permanent. Linking the permanence of diamonds with the permanence of marriage constitutes the emotional theme of our new xx series diamond ornaments, and it also constitutes the emotional appeal point of this promotion. We use xx diamonds with permanent emotional connotation to guarantee the long-term marriage of people in the form of signing contracts. We link diamonds with marriage through xx, and gradually form a diamond consumption culture that is in line with international standards. It is also a pioneering work for the sales mode and consumption culture of the industry, expanding the popularity and reputation of xx jewelry in the hearts of consumers and the jewelry industry, and improving the brand emotional added value of xx jewelry.

V. Activity form

1. Activity content.

(1)x-year contract: We signed a contract to guarantee that all customers who buy xx jewelry and new series of diamonds will have a sweet love and a happy marriage in the next X years, and we will keep the X-year contract of happy marriage with our customers.

if the customer divorces within x years after purchase, the original money can be refunded with the divorce certificate (under the condition that the diamond ornaments are undamaged).

(2) hold hands for x years.

Couples who remain together for X years after signing the contract will receive exquisite wedding commemorative jewelry from xx jewelry, and will receive the blessings and exquisite gifts from xx jewelry on the wedding anniversary, and they can often participate in various social activities organized by xx jewelry, and so on.

2. Create a publicity campaign.

(1) The theme of October X, 2121 (New Year's Day) is xx, and the event will be reported in the form of news about X days after the event starts to promote the momentum.

(2) During the event, we can advertise the event on TV stations from time to time, and we can also advertise the significance of the event, the details of participation, the addresses and telephone numbers of local specialized stores/counters in the form of subtitles in prime time.

2. Double Eleven Jewelry Event Theme Scheme 2121

I. Event Theme

xx.

II. Activities

(1) Buy X jewelry and give X for more than RMB.

(2) if you buy xx jewelry, you can get xx for more than RMB.

(3) Buy xxx jewelry and give xxx more than RMB.

III. In-store auxiliary activities

(1) Give xx yuan cash coupons for shopping.

activity form: all customers who are interested in spending can give xx yuan cash coupons to promote sales before consumers buy.

(2) Have a Guess.

activity form: set up a billboard at the door to update xx prize-winning quiz questions daily, with the topic mainly about jewelry knowledge in xx store, until X questions are answered every day. During the activity, each person is limited to answering one question, and the exhibition board marks the answered questions and unanswered questions every day.

(3) store manager's privileged counter.

activity form: select promotional products and put them in the specially marked store manager's privileged counter. Only the store manager can sell them at a 21% discount when authorized by the store manager.

unified caliber: the store manager's privileged counter products are quarterly licensed promotional products, which are sold in limited quantities.

IV. Publicity

xx picture and text desk, DM sheet and magazine: (Aishang Magazine), layout of all stores in xx City (pillars, big banners, advertising space in the south building, TV content in the window, exhibition stand at the door and newspaper stand in the building), publicity of X exhibition stand linked by four stores, SMS and elevator advertisement in the community.

V. Time and place of the event

Time of the event: X, X, X, X.

this activity will be held in all stores of xx jewelry.

3. Double Eleven Jewelry Event Theme Scheme 2121

1. Event theme

Holding hands with xx for a lifetime.

second, the activity time

11 October X ..

III. Activity content

Yellow platinum:

Yellow platinum will be given to 77 yuan diamonds when it costs over 1,511 yuan.

if you spend more than 3,111 yuan on yellow platinum, you will get 177 yuan for diamonds.

if you spend more than 4,511 yuan on yellow platinum, you will get 277 yuan for diamonds.

and so on.

silver ornaments:

11% discount for xx silver ornaments.

diamond ornaments:

select a series of products, name them together forever and prepare wedding souvenirs.

1. Agreement to meet xx for a lifetime

Anyone who buys eternal diamond products together can get a wedding gift worth 288 yuan from xx Silver House.

2. Meet the itch of seven years in xx

Anyone who buys the diamond products of eternal series together can get a wedding anniversary gift worth 588 yuan from xx Silver House.

3. If you buy diamond ornaments, I will give you money.

If you buy diamond products:

If you actually pay 2119 yuan, you will get a red rope bracelet with thousands of gold. The weaving fee is extra.

if you actually pay 5111 yuan, you will get two bracelets of red rope and thousands of gold transfer beads. The weaving fee is extra.

if you actually pay 8,111 yuan or more, you will be given three red rope thousands of gold transfer beads bracelets. The weaving fee is extra.

4, xx diamond specials

On the Valentine's Day of Qixi, two kinds of diamond ornaments were selected and sold at a special price of 7.7%.

IV. Activity preparation

1. Shop layout, with pink heart-shaped arches at the door.

2. Gift customization, which is in line with the wedding anniversary and the theme of staying together forever.

3. Campaign promotion: SMS can be distributed in the early stage of the campaign.

4. online publicity: Changde forum, city trading network, etc.

5. DM single publicity.

4. Theme Scheme of the Double Eleven Jewelry Activity 2121

I. Purpose of the Activity

In 2121, the jewelry market will be generally depressed and partially active. The rising gold price has reduced the market heat. The price war based on discount is the same, ignoring the construction and maintenance of the brand. As a leader in the industry, xx jewelry once again made a strong effort during the Spring Festival, bringing benefits to the market and bringing good news to consumers.

xx jewelry pursues quality, deduces classics and leads fashion. The purpose of this planning activity is to improve the sales volume and sales volume of the company's products, strengthen brand awareness and reputation, and also to launch some new products.

Second, the object of activity

Sun Tzu's art of war says that all fighters will win with the right combination and the surprise. Concentrate superior forces, focus on breakthroughs, and choose key markets for holiday marketing.

1. Activity target: a fashion group aged 18-35 who pursues perfection and individuality and has consumption power.

3. The main target of promotion: professional women and professional men. Pay attention to craft, pursue fashion and pay attention to brand; Have a desire for jewelry.

4. Secondary objects of promotion: paying attention to decoration and caring about quality and service.

Third, the theme of the event

1. Determine the theme of the event.

our theme is: price discount+lottery+service promotion

price discount: according to the actual value of the product plus a reasonable profit (x%), divide the obtained result by its corresponding discount point, and the final figure is used as the product pricing. Choose auspicious numbers for discount points: 18% off, 68% off and 48% off.

lucky draw: see the activity method for specific forms.

service promotion: continue to publicize and launch the company's after-sales service. It can be summarized into eight aspects: guarantee service, guarantee quality, guarantee exchange (equivalent exchange of goods in different places), guarantee purity, guarantee weight, guarantee maintenance, guarantee scaling, guarantee cleaning and guarantee renovation.

2. Theme of packaging activities.

after determining the theme, we should try our best to be artistic, dilute the commercial purpose of the promotion, and make the activity closer to consumers and more impressive. This part is the core part of the promotion plan, and we should strive for innovation to make the activity shocking and exclusive.

The theme of this promotion activity is that the whole store environment setting of xx should highlight this theme, and the uniform clothing of employees is red and yellow, which is a Tang suit, expressing the traditional and peaceful meaning of the Spring Festival.

first of all, don't dazzle the lights, choose something soft and warm, but don't look ambiguous. Secondly, you can select some elegant, soft and joyful background music to play in different periods. Some customers may not see the counter, but they are attracted by music and become potential customers.

other settings, such as flags, lanterns, POP, exhibition stands, etc., should highlight the festive and peaceful atmosphere of the Spring Festival as much as possible, and at the same time show the exquisite image of xx Company.

IV. Activity mode

1. Identify partners: Combining with shopping malls, distributors and franchisees can integrate resources and reduce costs and risks. The specific public relations is the responsibility of the market supervisor, and the form, time and place of the event are finalized with the shopping mall. Use the large-scale promotion of the Spring Festival in shopping malls to attract their popularity.

2. Determine the degree of stimulation: To make the promotion successful, we must make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. But this kind of stimulus also has marginal effect. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment. Previous 1 2 Next Page