Activity time: September 1 - September 30

Activities: a one-time shopping in the mall full of 20 yuan or more with a computer ticket at the entrance to the mall to participate in the lottery at the beautiful new bride wedding photography consulting office.

Prizes:

First Prize: 288 yuan worth of photography packages

Second Prize: 198 yuan worth of photography packages

Third Prize: 98 yuan worth of photography packages

First, the flowers, the moon, the long life - - gift exhibition.

Since August 28, a variety of high-quality moon cakes, cigarettes, alcohol, health care and other gifts will be held in the hall on the first floor of the exhibition and sale of activities, preferential prices, exquisite gifts, to express a strong friendship

Second, promotional activities

Prize setting: set up a transparent glass prize box, box containing 100 glass balls. The customer's one hand, back of the hand upward, a one-time touch out how many glass balls that will be awarded the corresponding amount of shopping coupons.

The method of prize touching: customers with a shopping list to the bottom of the sea to touch the glass ball, the day of shopping for general merchandise a single receipt full of 300 yuan, special merchandise a single receipt full of 3,000 yuan, can be touched according to the rules of touching the ball once (each person can only be touched once), the prize money to the customer to catch the number of glass balls to determine the number of balls, each ball of 1 yuan, how many, how much to catch, how much to send.

Reward coupon issuance: each group set up three people, a person registered invoices, confirm the number of times to grab the ball; a person to organize the activities carried out; a person to send the prize coupon.

Estimated prize: expected three-day sales of 1,188,186.86 yuan, 300 yuan each, up to 3,961 people touch the prize. Calculated at an even 20 yuan per person, totaling about 79,212.46 yuan (actually about half, the use of about 6.6% of the actual sales.

Requirements

1, the quality control department to make good promotional activities in-store broadcast.

2, the integrated office is responsible for the activities of the publicity and organization and touch the ball props preparation, as well as the touch of the ball staff training.

3, the defense department is responsible for the activities of the site order maintenance.

4, the business department is responsible for the preparation of shopping coupons.

5, touch the ball staff require serious and responsible, to patiently explain to customers

Activity 2, shopping lottery to send mooncakes

1, where the shopping mall on September 9, 20xx - September 11 in the day shopping for general merchandise a single receipt full of 100 yuan, a single receipt for special merchandise A single receipt of 1000 yuan can participate in the lottery once.

2, the draw with a valid shopping list, up to a maximum of one draw.

3, the draw in a lottery box placed 60 ping-pong balls, which prize ball for 6 (first prize a, second prize 2, third prize 3), the empty ball for 54, one time to draw a ball to draw the ball to decide whether to win or not (each time you can only draw a ball, more than one draw for null and void).

4. If the prize ball is drawn, the prize will be redeemed on the spot. The prizes are set as follows:

First prize: a moon cake shopping coupon worth 50 yuan

Second prize: a moon cake shopping coupon worth 30 yuan

Third prize: a moon cake shopping coupon worth 15 yuan

5, the shopping coupon is limited to the designated time to buy the moon cake in this shopping mall, such as don't regarded as an automatic waiver, will not be honored cash.

Usage budget:

It is expected that the three-day sales of 1,188,186.86 yuan, 100 yuan each, up to 11,882 people to touch the prize, if the first, second and third prize hit rate of 1.67% (1/60), 3.33% (2/60), 5% (3/60), the corresponding bonus of 198x50 = 9920 yuan, 396x30 = 11882 yuan, 594x30 = 11882 yuan, 594x30 = 11882 yuan, 594x30 = 11882 yuan, 594x30 = 11882 yuan. 11882 yuan, 594x15 = 8911 yuan, *** total 30695 yuan, accounting for 2.6% of sales.

First, the theme of the event

Happy Mid-Autumn Festival shopping festival, xx every day to draw big prizes

Second, the time of the event

x months x - - x months x (10 days). Customers in the shopping cumulative total of 50 yuan, you can credit card for a coupon, 100 yuan for two, and so on, more buy more change. Customers with tickets can participate in the daily 6 p.m. cycle held by the Grand Lucky Draw. A ticket, multiple chances to win.

3, awards:

First prize: an automatic washing machine, 10 units per day, 10 days **** 100 units.

Second prize: an induction cooker, 20 units per day, 10 days ****200 units.

Memorial Prize: one barrel of laundry detergent, 100 barrels per day, 10 days ****1000 barrels.

4. Winners are valid to claim their prizes within 3 days from the date of winning.

5, the jackpot winner must pay 20% of the personal income tax, Xinglong Mall collected on behalf of the payment.

6, the event's final interpretation of the right to xx Mall all.

Activity 2: Mid-Autumn Mooncake Festival

1, the national cake of the top ten gift box: xx ten brands of mooncakes converge, buy a box can taste the national ten famous brands of mooncakes.

2, the Mid-Autumn Festival gift four version of the fast: teachers unforgettable - to send teachers, know the grace - to send leaders, affection first - to send loved ones, courtesy to friends --Send friends

3, x month x at 6:00 pm, "Happy Mid-Autumn Shopping Festival" grand opening ceremony.

4, x month x night 18:30 - 20:30 "Mid-Autumn Night" large-scale song and dance party.

5, x month x to x month x xx moon cake manufacturers large-scale show and special performance.

6, river crab exhibition, famous cigarettes and wine exhibition, fruit exhibition.

Activity 3: related promotional activities

1, Mid-Autumn Festival department stores to send good gifts.

2, the newlywed action - wedding home appliances month, gold stores, men's and women's clothing, bedding wedding offer generous gifts.

3, x month x shoes city 99 yuan = 200 yuan to buy shoes action.

4, fall clothing on the market.

First, the purpose of the activity:

The moon is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival is not only a small family reunion ` day, but also a time of national celebration. From the seasonal point of view, the Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, our country in ancient times, there is a spring festival of the sun, autumn moon rituals, the Mid-Autumn Festival is also known as the "Moon Festival". The custom of moon festival began in Wei and Jin dynasties, flourished in Tang and Song dynasties, and was even designated as a national festival, which greatly enriched the Mid-Autumn Festival activities, such as burning incense, releasing sky lanterns, walking on the moon, and dancing with fire dragons ...... . A nation to the cosmic and celestial phenomenon of the most perfect moment and farming skillfully combined, the full moon as a national festival, making the original pure natural phenomenon has a rich humanistic allegory.

Around the "Mid-Autumn Festival" the main line of activity, to highlight the Mid-Autumn Festival's "reunion", "love", "gifts" three major holiday features, using the "Mid-Autumn Festival" as an example, and the "Mid-Autumn Festival" as an example. "Three major holiday characteristics, the use of very humane activities to impress consumers. Through the Mid-Autumn Festival series of merchandise promotional activities, we will strive not only for the peak sales of goods, but also to win personalized word of mouth, price word of mouth, commercial beauty and thus really do deep do thorough our holiday market.

Second, the activity time:

20xx xx month xx - 20xx xx month xx day

Third, the theme of the activity:

-Mooncake exhibition combined with the food festival held in the "famous moon congratulations on the Mid-Autumn Festival - brand-name mooncake exhibition", focusing on the launch of brand-name mooncake manufacturers with a variety of special features, flavors of the new mooncake.

2, "Hualian sent love, Mid-Autumn Gift"

Where in the supermarket to buy moon cakes or tonic full of 200 yuan, that is, to send an exquisite gift. (Gifts recommended for red wine, lighters and other fashion items)

3, "Happy Lucky Ode"

Lucky carousel turn non-stop, big gifts to send again and again!

All customers in the supermarket shopping full of 66 yuan or more have the opportunity to turn the lucky wheel once, 132 yuan twice, and so on! Can get the pointer in the corresponding prizes.

4, "happy affordable ode"

Mid-Autumn Festival holiday, every day to launch a super-explosive price. Holiday decorations so that customers can feel the real benefits.

5, "Happy Membership Ode"

The introduction of hundreds of members of the goods, so that members can feel that there is a substantial difference between taking a membership card and not taking a membership card. Let customers who are not members see the benefits of membership and want to become our members. To make Hualian's membership card into one of the items that must be carried.

6, "Happy Fashion Ode"

Fashion home textiles and gifts, happy coupons to send non-stop!

Where the home textile shopping full of 100 yuan, you can get 20 yuan of home textile shopping coupon. Shopping 200 yuan can get two, and so on! (Suggestion: home textile can also be for the National Day wedding climax, in the form of packages to stimulate the newlyweds to buy sets.)

V. Activities with:

Purchasing Department: Negotiate with the suppliers of activities, gifts related to the appropriate.

Operation Division: Provide the venue, ground pile.

The Planning Department: the layout of the venue, the production and distribution of dm, the supervision of the implementation of the activities.

Six, other

The production page for the big 4k.8p, the cost is about 0.6 million.

The specific content according to the company's overall arrangements.

A theme:

Praying for reunion, congratulations on the National Day, Jinya Double Festival painting and calligraphy exhibition

Second, the current market situation:

Entering the September, the retail industry has entered the peak season, the various merchants rubbing their fists, fodder and horses, ready for the peak season of sales of a show

The market is still in a state of crisis, and the market is not yet ready for the peak season of sales. This year, the Mid-Autumn Festival and the National Day only two days apart, the merchants will naturally rack their brains, digging out ideas, do activities. In view of the size of my supermarket and the special nature of the basement, it is impossible to price, the scale of activities and large shopping plazas, chain enterprises to compete. But we also need to find their own position, a unique way to be different, to get their own characteristics. Because my supermarket is a new supermarket, and in the basement, should be more than other supermarkets of the same size publicity efforts, may be slightly better. Although did not do market research, but also know that in the city's visibility is extremely small, according to the principle of spending less money to do great things, after many consultations with the Secretary General of the City of the Older Calligraphy and Painting Institute, want to do a calligraphy and painting during the two festivals and calligraphy and painting as a gift for the promotional activities in order to appreciate the calligraphy and painting to give the painting to pull sales. Thus, we can achieve the purpose of publicity.

Third, the purpose of the activity:

Enhance the cultural taste of the enterprise; improve the visibility and reputation of the enterprise; expand the business circle, retain fixed customers, increase new customers; increase the sales of the store.

Fourth, the activities:

〈A〉, a hundred Nanyang celebrities calligraphy and painting congratulations on the Double Festival

so that you in a relaxed, leisure shopping, enjoy the Nanyang celebrities calligraphy and painting, cultivate sentiment ...... participating celebrities are: Zhu Jianfeng, Qiao Xiyan, Li Zonggui, Jiang Guangming, social celebrities are: Chu Qingfu, Lu Zhengqian, Xue Xiuji, Cao Wenqi and so on.

〈B〉, happy shopping, complimentary painting and calligraphy

Where in the supermarket one-time purchase of 150 yuan, there is an opportunity to receive a painting and calligraphy of Nanyang well-known painters and calligraphers.

〈Three〉, the calligraphy and painter site ink to celebrate the Double Festival

More than a dozen of the city's calligraphy and painter site ink, where shopping for more than 200 yuan, have the opportunity to get a free site calligraphy and painting. Limited to September 28, October 1, two days.

〈Four〉, ultra-low special price, joy over the double festival

Supermarket more than a thousand kinds of goods special price, don't hesitate, take your favorite goods home! (9.28 ----10.7).

V. Activities:

1. On-site calligraphy and painting, calligraphy and painting exhibition set in the children's playground.

2, give away some of the calligraphy and painting is also displayed in the children's playground, stimulate enthusiasts, increase shopping desire.

3, shopping full of 150, 200 yuan complimentary paintings and drawings depending on the specific circumstances, such as shopping 150, 200 yuan more people, take the lottery way to draw, the winning rate is higher, and then with a number of other gifts to supplement.

Six, the form of advertising and promotion and cost budget:

Program 1:

1, printed 4 DM 30000 copies, 105 grams of coated paper, with the daily newspaper, the evening paper issued 25,000 copies, 5,000 copies of their own hair; cost: 10830 yuan +1500 yuan subtotal: 12330 yuan

2, the daily newspaper advertising 1/16 page, about 1800 yuan

3, store radio broadcast two days in advance of the event.

Program 2:

1, Nanyang Evening News 2/3 version of 8,000 yuan;

Program 3:

1, Bafang Shangxun or postal special delivery of half a page of 3,000 yuan

2, Nanyang Evening News 1/8 version of 1,500 yuan

3, TV special 2 minutes of 1,400 yuan

Subtotal: 5,900 yuan

Seven, part of the budget:

〈A〉 Painting and calligraphy

1, the exhibition of painting and calligraphy framing fee of 4,000 yuan

2, the spare painting and calligraphy of 200 3000 yuan

Subtotal: 7,000 yuan

Other:

Catering 2 tables 400 yuan / table 800 yuan

VIII, the value of the activities and cost financing analysis

1, through the exhibition to attract popularity, 200 paintings and drawings as a gift, is expected to give 150, stay 50 companies for their own use. The value of a minimum of 70 yuan each, there have been 3500 yuan, can be used as a gift of equal value gift.

2, my supermarket existing suppliers more than 100 (including counters, leasing), large households 100 yuan, small households 70 yuan, can raise about 7000 yuan - 8000 yuan.