Catering, food, clothing, drugstores, hotels and other industries, especially businesses or stores with a certain history, prefer to use the old naming method.

The ancients did business to open stores, store signboards on the name of the more elaborate, more than the choice of some of the good meaning of the word, basically inseparable from the 56 auspicious words:

" Shun Yu Xinglong Rui Yongchang, Wan Heng Yuanli Fu Fengxiang. The first thing you need to do is to get your hands on some of the most popular products and services in the world, and you'll be able to do it all in one place. The first thing you need to do is to get your hands on some of the most popular products and services in the world, and you'll be able to do it all in one place. The new year is the right time to generate wide, Runfa Hongyuan thick blessing long".

While the restaurant mostly uses the words "Ju" and "Lou", the pharmacy mostly uses the word "Tang", the silk store mostly uses the word "Xiang", the money changer mostly uses the word "Lian", and the money changer mostly uses the word "Lian". "

If you are looking for the best way to get your money back, you should be able to find it in the right place.

If you want to take the old type of brand name, you can refer to these 56 words, like Quanjude, HengYuanXiang, TongRenTang, QingFeng and other old names, are so.

Method 2: Ancient Poetry Naming Method

The name "Baidu" is derived from Xin Qiji's "The Case of the Green Jade" in "Yuanshi," which reads "I'm looking for him in a thousand places, and when I look back, I see him in the darkness of the lights. The name "Yijia" is derived from "The Peach's Early Death" from the Book of Poetry, "The Peach's Early Death burns its splendor. The name of "Apricot Blossom Village" comes from "Qingming" written by Li Mu, a poet in Tang Dynasty: "When I ask where the tavern is, the shepherd boy points to the Apricot Blossom Village". ".

Selecting a brand name from an ancient text and poem is as simple and straightforward as possible, otherwise it is not easy to understand and remember.

For example, "Luhua Nong", the brand name comes from Li Bai's "clouds want clothes and flowers want to face, the spring breeze brushes the threshold of Luhua Nong", although the meaning is good, but relatively few consumers know the source. Without knowing the source, the name is obviously not very memorable.

Since the ancient poems that can be mined now have been mined, we can easily think of the others have already registered, how to do?

Consider searching from ancient texts, and when you find them, you can use them directly or in combination.

George Liang in the "Yin Fu Jing collection of interpretation" said "the sky is also, so the Yellow Emperor to get it to the clouds of the sky", this sentence can be extracted from a brand name "emperor cloud sky", used in tea, cigarettes and other products are good, especially the origin of the product has Yellow Emperor legend of the place, such as Huangshan, legend has it that the Yellow Emperor in this cultivation and named.

Method 3: category characteristics of the naming method

This type of brand naming, you can use the name of the family name + category name, such as Zhou Hei Duck, "Zhou" is the owner of the family name, "Duck" is the product category, indicating that the duck is mainly, "Black" is the owner's family name, "Duck" is the product category, indicating that the duck is mainly, "Duck" is the product category, "Black" is the product category. "Black" is the color characteristics of the product;

You can use emotion + category name, such as Xi-Tea, "Joy" is a joyful emotion, "Tea" is the product category name;

You can use emotion + category name, such as Xi-Tea, "Joy" is a joyful emotion, "Tea" is the product category name;

You can use emotion + category name. /p>

Can be used crowd + category name, such as "Nongfushanquan", "Nongfu" is a field farming attributes of the crowd, "Mountain Spring" is the category name of mineral water;

You can use the feeling + category name, such as "Coca-Cola", "Coca" is the taste, "Coke" is the product category name.

You can also use product features + category name, for example, Italian power has taken a special stewed beef bone trademark called "Ben Bone", "Ben" is a combination of three "cattle", which means "cattle". The word "Ben" is a combination of three "cows", which means "powerful, bullish", and combined with the category "bones", you can tell at a glance that it's made of beef bones.

Or it can be the other way around, category name + benefit hints, to Yi power for a gift store brand name "gift Mo Chou" as an example, implying that the gift does not worry, the sound of the characters in the novel Jin Yong "Li Mo Chou", relatively simple and easy to remember, if this brand name as a shop sign, the brand name is not a good idea. This brand name as a store signboard, the consumer at a glance to understand the store is selling what products, but also easy to remember.

Method 4: Familiar object naming method

Use familiar objects registered as trademarks. For example, hammer cell phones, nails, sugar paper desserts, small pots of tea, spot cloth, blue bottle of coffee, etc., using objects commonly used in life as brand names.

Relative to the use of word combinations of new names, this type of name is very familiar to everyone, simple and memorable, but also allows consumers to have no disconnect, doubly intimate, to achieve the effect of momentum awareness and goodwill.

In addition to daily necessities, looking at the big picture, you can use the objects and phenomena of nature, the sun, moon and stars, blue sky and white clouds, rivers, lakes and seas, wind, rain, thunder and lightning, and so on can be used, such as the Golden Sun, Sunshine, Blue Moon, Baiyunshan, Haier, Yangtze River, Yangtze River, Thousand Island Lake, Samsung, Seven Stars, Aqua Star, Snow Brewery, Yurun, Dongfeng Motors, etc.;

Looking at the small picture, you can use a variety of particles, elements, such as 36 Krypton, New Oxygen, Gold Dot Atom, etc.;

Even the east-west, south-north orientation to use, such as the New Oriental, Southern Black Sesame Paste, Xibei, North Face, etc..

These life, nature, and even man-made objects, such as the Great Wall, the Yellow Crane Tower, etc., as long as they have not yet been registered as trademarks, can apply for registration, and those that have already been registered can be registered after regrouping by adding words, changing words and other ways.

Method 5: Story-related naming method

It has been said that the most important thing for a brand is to be able to tell a story. Tell the story of the product, tell the story of the brand, tell the story of the founder, through the story, can better communicate with consumers to do communication, pull into the distance with consumers, to obtain recognition and trust. Brand naming is the same, many well-known brand name, either from historical allusions, either from well-known novels, or from the founder of the relevant stories.

For example, "Ali Baba" comes from the story of "Ali Baba and the Forty Thieves", which is simple, memorable and catchy, and also contains the deep meaning of "Open Sesame";

"Dog Butterfly" buns, which come from the founder of the company. "

The buns are from the story of the founder "Dog Zi". It is said that the dog made delicious buns, and business was so good that he was so busy that he didn't even have time to pay attention to the acquaintances who passed by to say hello to him;

"Starbucks", from the name of the character in the novel Moby Dick;

"Nike", from the name of the character in the ancient Greek novel Nike. ", from Nike, the goddess of victory in ancient Greek mythology;

"Remy Martin", from the Greek hero's mentor, Kharjon, the human-headed horse;

"Want Want", said to have come from the The name "Want Want" is said to come from the little black dog in the founder's dream;

And then there is a love story behind "Nachel's Tea".

Storytelling is a valuable brand naming method as it is the most acceptable way for consumers to make the brand alive and vivid, which is conducive to understanding, remembering and spreading.

Method 6: Attribute Characteristics Naming Method

The category name is a straightforward way to tell you which type of product it is, and the brand name that reflects the attributes of the product does not necessarily have to be with the category name, as long as it can reflect the characteristics of a particular aspect of the product. For example:

"BMW", although not with the "car" this category, but the "horse" this mount attributes and the car is the same, are transportation, and the "BMW" can be used as a brand name. "Benz" is the state of the car traveling fast, "Porsche" reflects the fast, "Jie" has "agile", "Pinduoduo", does not directly say "group purchase", but the "spell" is the characteristics of the group purchase;

"Plant Protection "plant" is the meaning of plants, although not the specific ingredients of the product, but belongs to the category of plants, it can give consumers a natural and safe feeling.

And then, for example, the brand name of the Italian power brand name strategy consulting "Yi Power", "Yi" is the meaning of creativity, ideas, can reflect the attributes of the advertising and brand consulting industry characteristics. The idea of power, creativity is the power to trigger sales.

Method 7: Founder naming method

International brands entering the Chinese market, there are many are named after the founder.

For example, Disney, founded by Walt Disney and his brother Roy Disney;

Mercedes-Benz, named after one of the company's co-founders and one of the inventors of the modern automobile, Karl Friedrich Benz (Karl Friedrich Benz);

Chanel (Chanel) was founded by Coco Chanel (Coco Chanel); Adidas (Adidas) by Adolf Adi Dassler (Adolf Adi Dassler) named after himself.

China's local brands, there are also many named after the founder's name or name, like Li Ning, Wang Lao Ji, Ma Ying Long, Wang Shouyi, Zhang Xiaoquan, Zhang Yu, Lei Yun Shang, Xu Liushan, Li Ziqi and so on.

The current era is more suitable for the creation of personal IP, and the brand name with the founder's name, binding a brand to a personal IP, will to a certain extent enhance the consumer's trust in the brand, subconsciously feel that "the founder does not have enough self-confidence or honesty will not be the founder of the personal name as the brand name! ".

However, the founder's name should be not bad, if it is too common, it will be less recognizable to the public, for example, there are nearly 300,000 people with the same name in the country.

Method 8: good wishes naming method

Some brand names themselves with the words of good wishes, so that people look at a kind of good luck, joyful and happy feeling, so that affinity is higher, easier to draw closer to the distance of consumers.

The old brand name in this regard is particularly important, like we mentioned in the previous "Chinese old naming method" in the old 56 words commonly used in the word Rui, Xiang, Tai, and, beauty, peace, health, happiness and other words, can be used in the brand name, such as Rui Fu Xiang, Lao Fengxiang, Chow Tai Fook and so on.

In addition to the old, more modern sense of the brand name also has a lot of good wishes with words, such as:

"Coca-Cola" in the name of the "Le";

"The United States of America

"Coca-Cola" in the name "Le";

"Beauty" in the name "Beauty";

"Wahaha" in the name "Haha";

"Furenmen" in the name "Furenmen". Fortune" in the name of "Fortune";

"Happiness" in the name of "Happiness Cake";

"Happiness" in the name of "Happiness Cake";

"Happiness" in the name of "Happiness Cake

"Auspicious" in the name of "Auspicious Wonton", etc.

The name "Auspicious" is used in the name of "Auspicious Wonton".

Getting good luck is a traditional custom in our country and is also the general psychology of the public. Whether out of the desire for good, or because of a little superstition, with good wishes and make people have good expectations of the word is always popular, with a positive, positive, optimistic communication effect, is one of the important methods of brand naming.

Method 9: Benefits and effects naming method

The benefits or effects that consumers can obtain after using the product to name, such as

Daily chemical products:

Hafei Si, hair silky smooth feeling;

Peachy, the feeling of hair fluttering and silky;

Clean, hair fresh flying, dandruff, after the good feeling!

Shu Skin, the skin after the use of comfortable feeling is very good;

Libai, after the use of immediately will become white, the effect of the net clothes very quickly and well ......

Pharmaceuticals and health care products category:

Anus Thai, so that your anus is comfortable;

Collective, can be seen very quickly the effect;

Zhenshiming, let your eyes become bright;

Kangbide, let you regain your health;

Gynecological inflammatory jellies, gynecological inflammation wash more healthy;

Jieergyin, clean and care of your private parts ......

In addition to daily chemical and pharmaceutical health care field, other categories of products are equally suitable, like Meijiajing, Xiangpoupou, Backpack, Haojixing, Jellybean, Pampers, Beinmei, etc., which also come with points of interest related to the effect of use.

In the functional effect, you can also use the implied method. For example, the functional drink "Red Bull", giving people a strong and powerful feeling.

Alternatively, like the Italian power to name "Shake Coffee", according to the survey, consumers buy coffee is the first reason for refreshing, and "Shake" the spirit of the implied refreshing effect.

Method 10: raw materials and ingredients naming method

The main raw material of the product or the main ingredient it contains to name. For example:

"Fresh taro fairy", with fresh taro as an ingredient for the food;

"21 Gold Vitamin", a look at the ability to supplement vitamins;

"Taoxiangcun ", which gives a rustic flavor full of rice, etc.

But this kind of trademark registration should pay attention to, before and after the raw material ingredients to add words, because the trademark law provides that "only directly expresses the quality of the goods, the main raw materials, function, use, weight, quantity and other characteristics of the" shall not be registered as a trademark, so add auxiliary words. For example:

"Cotton era", the brand name gives a sense of the use of "cotton" material, but if you directly with "cotton" registration is at risk, plus "era" will be easy to pass;

"Oriental leaves", tea is indeed "leaves", but there is no prominence, direct registration is more difficult, but with the addition of "Oriental" will be able to pass the registration;

"Wuliangye", although it can be seen that the raw materials from the "grain" food, but add "five" and "liquid". "and "liquid" will be able to pass the registration.

Method 11: origin-related nomenclature

Brands with the name of origin, tobacco and alcohol are more, alcohol such as Guizhou Maotai, Luzhou Laojiao, Tsingtao Beer, Harbin Beer, etc., cigarettes, such as Shanghai, Nanjing, Yuxi, Huangshan, etc., the existence of these brands has a certain historical reasons, and now go back to the registration will be very difficult.

The second paragraph of Article 10 of the Trademark Law prohibits the use of "names of administrative divisions above the county level or foreign names known to the public", so you can consider non-administrative divisions of the mountains and rivers, "administrative divisions below the county level", and non-publicly known foreign names, such as the Himalayas, the Himalayas, the Himalayas, and other places. So we can consider non-administrative mountain and river names, "administrative district names" below the county level, and non-publicly known foreign names, such as Himalaya, Baiyao Mountain, Qiandao Lake, etc.

Alternative strategies can also be adopted in the use of geographical names, such as:

"Beijing" cannot be used, so the word "Jing" can be used to start the name, like "Jingdong";

"Shanghai" can not be used, you can use "Shanghai", like "Shanghai Auntie";

"South Korea "or" Seoul "can not be used, you can use a" Han "word, like" HAN Du Yishe "," Han Hou "and so on.

Method 12: common name naming method

Our daily life on a relationship or a type of common name, can also be used to register a trademark, become a brand name. For example:

"Lao Gan Ma" chili sauce, "Lao Gan Ma" will give you a sense of intimacy, and its down-to-earth brand tone is very suitable for chili sauce products in this category;

"Grandma's House The "Grandma's" restaurant will also give you a sense of intimacy, a sense of home, and "Grandma's" can remind many people of the wonderful flavors in their memories.

Nowadays, brand names like Lao Gan Ma, Grandma's and so on have long been snapped up, but you can add the category name or the founder's name before or after the appellation. For example:

Old Man Rice, category + appellation;

Daddy Sugar, appellation + category;

Won Maiden, first name + appellation;

Master Bao, last name + appellation.

Method 13: Numerical related naming method

Pure Arabic numerical naming, such as 999 (cold spirit), 360 (finance), 1688 (purchasing wholesale network), 8848 (cell phone), 7-11 (supermarket), etc.. For a purely numerical trademark, the number should be more than 2, and it is also easy to be rejected if there is no distinctive feature, so you can consider the number plus auxiliary words.

Starting with a number, you can add the category, such as "Trinity Heavy Industry";

You can add people, such as "Three Dads";

You can add animals, such as "Three Squirrels ", "Seven Pearly Wolves";

You can add plants, such as "Three Trees", "Mayflower", "Six Walnuts";

Effects can be added, such as "Seven Points of Sweetness";

Quantifiers can be added, such as "85 Degrees C", "three and a half meals", etc.

You can also add numbers after the brand name, such as "Guojiao 1573", where "1573" is the founding year; "Hapunokai 1897", where Hapnokai 1897", where "1897" is also the founding year. The benefit of this type of trademark is that through the brand name itself, there is a sense of history, a sense of focus, and thus a sense of trust.

Method 14: Animal and Plant Naming Method

Plants, such as:

Apple, millet, peppers, potatoes, watermelons, melons and so on.

Animals, such as:

Panda, crocodile, dragon and tiger, camel, bear, big white rabbit, golden monkey, ants, Phoenix media, bull, etc.

Why do many brands like to use plants and animals for their trademark names?

Because these plants and animals, have been famous, their names are familiar to the public, and simple to remember, can save a lot of money and time to play the popularity, since you can "take advantage of", why not?

What happens when all the names of plants and animals are taken?

You can add words in front of the animal name, recombination, such as Tmall, Golden Rooster, Sohu, Sogou, Land Rover, Yahoo, Flying Pig, Tou Niu, Rookie, Idle Fish, Euron, Senma, Seven Pearly Wolves, Red Dragonfly, White Elephant, Flying Crane, Fighting Fish and so on. Not only the twelve Chinese zodiac signs a can not run away, flying in the sky, running on the ground, swimming in the water, can be used; can also be in the animal after the word, such as Nestle, donkey mom, hornet's nest, tiger teeth, catfighting, frog prince, kangaroo mom, and so on.

Of course, you can also add words before and after the name of plants, like Six Walnuts, Three Trees, Flower Xizi, Peach Blossom Ji and so on.

Method 15: Historical figures naming method

In addition to the world's familiar names of plants and animals, the names of famous historical figures in China and abroad, can also be used as a brand trademark, which is the same as binding and borrowing the momentum of the celebrity's personal IP, simple and memorable, conducive to the dissemination of the brand promotion.

Like China's well-known historical figures Dukang, Qin Shi Huang, Genghis Khan, Zhang Zhongjing, Hua Tuo, Lu Ban, Cao Cao, Tang Bohu, etc., including some of the legendary historical figures, Xi Shi, Diao Cicada, Zodiac, Yugong, etc., mythological characters Nezha, Nüwa, Pangu, Chang'e, the Seven Immortals, etc., are registered as trademarks;

Foreign more well-known historical figures, Nobel , Newton, Napoleon, Elizabeth, Shakespeare, Columbus, Plato, etc., have also been registered as trademarks.

While such well-known figures have been almost snatched up, it is also possible to pick out some of the lesser-known but better-meaning historical figures. For example, the use of this naming method, the name of the Italian power case "Flaubert". Flaubert is a world-renowned writer, was made "the founder of the modern Western novel", representative of the world famous novel "Madame Bovary". "Flaubert" is not only famous, but also has a better literal meaning, which is more suitable for the brand name of restaurants and wines.

Registered trademarks with historical figures, can be referred to the "Trademark Law," Article 10, paragraph (8) states: "The following signs shall not be used as trademarks ...... harmful to socialist morals or have other adverse effects." As long as you don't violate this article, you still have a good chance, but be aware that you can't register a trademark with the name of a contemporary or modern character, such as Lu Xun, Lao She, Bruce Lee and so on.

Method 16: Identity title naming method

Whether or not it is related to the industry attributes of the product, identity titles since ancient times can also be registered as trademarks. For example:

Ancient emperors, my emperor, empresses, princesses, princes, princelings, eunuchs, eunuchs, eunuchs, imperial physicians, generals, masters, escorts, guards, butlers, chief stewards, shopkeepers, junior, staff, and so on;

Modern presidents, diplomats, bosses, doctors, nurses, misses, shopkeepers, nannies, chefs, and so on.

If these names have already been registered by others, or rejected due to the lack of "distinctive features", you can add the surname or category attributes in front of the title, such as Dr. Lee, Miss Lee, Dr. Wang, Water Butler, Dental Nurse and so on.

Note: The above method is extracted from the brand trademark naming reference book "Super Name" in the 28 kinds of brand nomenclature 16 kinds.