On the shoulders of giants, franchising refers to trademarks (including service trademarks), trade names, products, patents and proprietary technologies, business models, etc. granted by franchisees. It is provided to the franchisee in the form of franchise contract, and the franchisee engages in business activities under the franchisee's unified business model according to the contract, and pays the corresponding expenses to the franchisee. Simply put, franchising is also called joining, which means paying a certain fee and then cooperating with large institutions to open a shop. Franchising, as a brand-new modern marketing model, has become an important way for individuals to start their own businesses. According to a survey data, in the same business field, the success rate of individual entrepreneurship is less than 20%, while the success rate of joining entrepreneurship is as high as 80%-90%.
One of the benefits that franchising brings to franchisees is to share the brand gold mine. Brand is a symbol of reputation, quality and service, with high gold content. Consumers' recognition of the brand has greatly shortened the investment cycle of franchisees. The second is to share management know-how, "take someone else's ladder and climb your own successful building". The third is to share the support, training, management, advertising and promotion provided by the headquarters. Because there is no need to worry about the supply of goods, equipment, procurement and advertisements, it is indeed a better way to start a business for investors with weak strength. Franchisees only need to pay for a mature project, which is easy and profitable. At present, there are nearly 100 kinds of projects joining the chain, involving service industry, retail industry, education and training industry and many other fields. According to industry experts, the "threshold" in retail, catering, water making, beauty salons, cleaning and other fields is low, but the competition is quite fierce; Education and training, library management and tourism services are emerging fields. Although there are higher requirements for entrepreneurs, there is more room for development.
Cooperative entrepreneurship
Unity is strength. Many times, entrepreneurs will encounter a lot of trouble in the process of starting a business. If they solve it entirely by themselves, they may spend a lot of energy and money. Therefore, choosing to start a business with your own partners has become one of the main ways to start a business. Like-minded relatives, friends, classmates and colleagues are the objects of our cooperation and entrepreneurship. The key is to be like-minded, that is, everyone's business philosophy should be consistent. The advantages of cooperative entrepreneurship are also very prominent. Through cooperative entrepreneurship, we can make up for each other's shortcomings in personality, experience, funds and contacts. Learn from each other's strengths and give full play to their respective advantages, thus making the road to entrepreneurship smoother. At the same time, paying more attention to business can also minimize unnecessary mistakes. Therefore, there is a saying that "three heads are better than one Zhuge Liang".
However, we should also see that there are also some problems in cooperative entrepreneurship. Once the two sides can't reach an agreement, the damage may be greater than the exclusive operation, and the destructive power of "internal friction" is terrible. Therefore, we should follow the following ten principles in the cooperative venture:
1, villain first, gentleman last,
2. "Don't do to others what you don't want them to do to you",
Eat a small loss yourself and let him take advantage.
4. Do everything diligently, and don't have no rules to follow.
5. Brothers, the accounts are clear.
6. Without an eternal consensus,
7. There are no insurmountable difficulties, only endless blessings.
8. Let me never owe you anything,
9, not passers-by, not entering the house,
10, cooperation is like falling in love.
Independent business, chic, free, making money.
We have heard too many stories about small capitalists starting their own businesses. The "self-employed" in the 1980 s is a true portrayal of their own entrepreneurship. So today, with the promotion of capital operation and large input and large output, is small-scale independent operation out of date? No, independent entrepreneurship also needs to keep pace with the times. In the past planned economy era, independent entrepreneurs relied on courage and made money by taking advantage of the lack of material at that time. But in the era of market economy, with the popularization of information technology and the refinement of social division of labor, that kind of thinking has been difficult to work in the past. On the other hand, because of the refinement of social division of labor, we have more opportunities. In the past, the big and complete, small and complete business methods gradually disappeared, which brought us a lot of entrepreneurial space. Therefore, independent entrepreneurship should be considered from the service industry. With the improvement of people's living standards, higher requirements are put forward for the service industry, which is precisely the specialty of independent entrepreneurs and also conforms to the characteristics of entrepreneurs' small strength. On the other hand, in the information society, there are many new independent entrepreneurial ways, such as typical online stores.
Small-scale Entrepreneurship Raiders: Ten Psychology of Successful Entrepreneurship
Honesty-the basic market economy of entrepreneurship has entered the era of honesty. As a special form of capital, honesty has increasingly become the foundation and development source of enterprises. The quality of entrepreneurs determines the market reputation and development space of enterprises. Failure to abide by "integrity" may "win temporary benefits", but it will inevitably "lose long-term benefits". On the other hand, it can bring rolling financial resources with good reputation and make entrepreneurship better and better.
Self-confidence-the driving force of starting a business. People's will can exert infinite power and turn dreams into reality. For entrepreneurs, confidence is the driving force for starting a business. We must have confidence in ourselves and the future, and firmly believe that success or failure is not destiny takes a hand, but depends on our own efforts, and we must firmly believe that we can overcome all difficulties.
Courage-regard setbacks as the cornerstone of success. The result of failure may be embarrassing, but it is an inexhaustible living teaching material. The efforts and experience accumulated in the process of failure are a valuable foundation for creating the next success. Success requires experience accumulation, and the process of starting a business is stumbling and crawling in constant failure. Only by accumulating experience and wealth in failure and making continuous progress can we reach the other side of success.
Leadership-the intangible capital of entrepreneurship Corporate culture is called the soul and spiritual pillar of an enterprise. The essence of corporate culture is the leadership spirit of entrepreneurs, which is the "unrepeatable" wealth of employees and the key to the survival and development of start-ups. For entrepreneurs, focusing on shaping the spirit of leadership is far more important than accumulating wealth, because wealth can be won or lost in an instant, but the spirit of leadership is always the intangible capital to win the future.
Love-the catalyst for entrepreneurial success In today's increasingly fierce competition, the public image positioning of products and enterprises plays a key role in entrepreneurial success. Caring is an important factor that constitutes honesty and a good business atmosphere. From a certain point of view, love is the "catalyst" for entrepreneurial success.
Social skills-Leveraging strength to find shortcuts In today's era of promoting win-win cooperation, the way of starting a business alone in the past has become increasingly unsuitable for the needs of the times. Expanding social circle, mastering more information and seeking greater development through friends are increasingly becoming shortcuts to entrepreneurial success.
Cooperation ability-the key is to seek advantages and avoid disadvantages to form a joint force. Everyone started a business together, shared their knowledge and experience, and avoided many "minefields" for starting a business.
Innovative spirit-vitamins for successful entrepreneurship In the highly competitive market, it is difficult for enterprises lacking innovation to gain a foothold. Reform and innovation will always be the source of enterprise vitality and competitiveness.
Courage-Do it when it's time to do it. In the entrepreneurial world, risks and opportunities often coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; You must dare to take risks, even if you are not completely sure, you must try decisively.
A keen eye-a man who knows the times will eventually become a hero. A keen eye plays a decisive role in business. Many small entrepreneurs with little money have dug up the "first bucket of gold" by accurately grasping some obscure information.
In the early days of market economy, there are many opportunities, as if you can make money by doing anything, as long as you have enough courage and ability. But now people in every industry and field are doing it. Fierce market competition declared the end of "profiteering era" and replaced it with "meager profit era". Therefore, entrepreneurial opportunities must be explored by entrepreneurs themselves.
Small-scale entrepreneurial project: 5000 yuan to run a trendy fabric sofa shop.
It is best to open a sofa shop in a location with convenient transportation, large turnover and spacious and conspicuous facade. Just rent two rooms. Woodworking planer: 800 yuan, 500 yuan, sponge fabric material accessories: 1 1,000 yuan, 3,000 yuan is easy to trade. The price of a set of fabric sofa in the market is 600~ 1000 yuan, including wood and sponge from one university and two schools. The fabric price is low, and the material cost is 200 yuan. Make a set of salary 100 yuan, fabric decoration 100 yuan. The cost does not exceed 400 yuan, and the net profit is above 200 yuan. If you sell 2~5 sets a month, it will be 10 thousand yuan a year. 10000 yuan entrepreneurial project: 20,000 yuan to open a home appliance repair shop project: the start-up capital of each shop is about18,000 yuan to 25,000 yuan, of which 3,000 yuan will be paid by the company for qualification recognition, one-year industry membership fee (annual 400 yuan), "first-class" qualification bronze medal, company maintenance bronze medal, price list and related materials.
In addition, the quarterly rent is 4,500 yuan, the interior decoration of the facade is 5,000 yuan, the component material cost is 3,000 yuan, and the reserve fund is 2,500 yuan. Income and expenditure:
(1) monthly income: monthly income 10000 yuan; The maintenance income (about 3,000 yuan) from self-service maintenance (such as electrical appliances and other small household appliances) is all owned by franchisees; The company is responsible for maintenance. 60% of the maintenance fee (about 4200 yuan) belongs to franchisees;
(2) Monthly expenditure: monthly raw material 500 yuan; Monthly water, electricity and telephone charges are about 200 yuan; The monthly rent is about 1500 yuan; Monthly salary expenditure 1500 yuan; Monthly management fee 500 yuan;
(3) The total monthly profit is 3,000 yuan;
(4) The payback period of investment is 5 months. 1.5 million yuan to build a digital porcelain museum. To operate a digital porcelain museum, it only needs to invest about10.5 million yuan, including rent, related examination and approval fees, equipment configuration, personnel salary, etc. A storefront of more than ten square meters is used as the exhibition hall and facade, and a room of five or six square meters is used as the processing room, which only needs two people to open. Production conditions Main equipment: a set of digital porcelain image transfer and baking equipment, a computer, a scanner and a printer are needed. The processing personnel have no technical requirements, but they need to know simple computer operation. The working capital is 3000 yuan. Benefit analysis takes two of these products as examples. Eight-inch and 12-inch figures are processed into porcelain statues. The retail price ranges from 120 yuan to 160 yuan, and the gross profit of each product ranges from 1 10 yuan to 148 yuan. Calculated by processing five porcelain statues every day, 600 yuan has the least gross profit.
Six "Unique Skills" for Successful Entrepreneurship
Trick 1: Entrepreneurial projects are all "new" wins. What do they win? By creativity. In the era of rapid change, only by breaking through the past framework, mastering the new environment, facing new topics and meeting new challenges can we win new wealth.
Trick 2: "Making something out of nothing" Opening up sales channels is the key to starting a business. For start-up enterprises, it is difficult to enter the stable sales channels of other enterprises because of the low visibility of products and enterprises. Therefore, many enterprises have to temporarily adopt high-cost and low-benefit marketing strategies, such as door-to-door sales, advertising, giving profits to wholesalers and retailers or giving them to any enterprise willing to distribute. This channel development mode is usually slow, and it is difficult for start-ups to taste the joy of "getting off to a good start".
Trick 3: The so-called * * * life or * * * habitat of an enterprise is also a phenomenon that two creatures can live independently in nature, but live together in a certain relationship, which means a business model in which enterprises complement each other and survive.
Trick 4: Being a big fish in a small pond, the benefits can't be shared. Only one person can enjoy it and make a profit. Profit is the foundation of enterprise's survival and development. For small enterprises, if those big enterprises say that this market has great prospects, it will definitely be great in the future, then you should not do it at all. Because once you are in the market that big companies like, how do you go shopping? The only way to survive is to find another way and create your own unique market.
Trick 5: Learning to be the "second child" is not really the queen of Ganju people, but you can taste more sweetness from being the "second child" so that you can profit from your own business from the beginning.
Trick 6: Make a big harvesting channel, that is, blood vessels, and deliver blood to the eyes of people in need before others. This is victory. Channel is also an important communication process. (Hua Gensheng) A classic case of starting a business with less than 10,000 yuan, starting with 5,000 yuan. The owner of the textile industry owns two enterprises with annual sales of tens of millions of yuan. Xue Jing, who started from scratch, is also a "minor celebrity" in Changzhou textile industry. There are many ups and downs on the road of starting a business, but Xue Jing thinks that the most crucial thing is three steps.
First, go to sea. 1992, Xue Jing, who was in her early thirties, resigned from the company, borrowed 5,000 yuan to buy a motorcycle and started a "single gang". Because the quality of the manufacturer's products was not up to standard, he lost more than 100 thousand in his first business. This was almost an astronomical figure for Xue Jing at that time, but he spent half a year trying to fill this gap.
Second, set up a factory. Gradually, Xue Jing broke through the "entry threshold" and began to make money. Xue Jing decided to set up his own factory, but a year later, he not only failed to make money, but also lost hundreds of thousands of yuan. Just then, Xue Jing received a phone call from a Hongkong customer. This business was not only difficult, but also the delivery time was particularly tight. But Xue Jing didn't flinch. In ten days, he and the workers worked overtime all night, completed all the details of 15 that usually took more than half a month, flew to Shenzhen three times, and successfully won this order. It was this multimillion-dollar business that got Xue Jing out of trouble.
Third, change production. In recent years, Xue Jing's business has become bigger and bigger, and it is in the limelight in the yarn-dyed fabric industry. People were surprised when he decided to turn to denim production. A few years later, Xue Jing's decision was confirmed: his enterprise became famous in a new field. It is difficult to start a business because of suffering that others can't eat, suffering that others can't stand, and doing what others can't do. Xue Jing's "Entrepreneurial Trilogy" is the epitome of many entrepreneurs' mental journey. As Xue Jing said, it is impossible to start a business without difficulties and setbacks. In the face of setbacks, if you choose to escape and retreat, even if you are not eliminated, you can only stand in the same place. Only by choosing the right direction and facing it bravely can we keep moving forward in the business sea full of countercurrent!
Four principles of successful entrepreneurship
Entrepreneurial rule 1: It is better to master the trend than to master the information, and it is better to master the biggest trend than to master the trend.
Rule 2: Riding a horse is better than running a horse.
Rule 3: Choose good products and talents.
Rule 4: There are no perfect individuals in the world, only perfect teams.