The protection of geographical indication products has comprehensively promoted the development of Pixian watercress industry and brought obvious economic and social benefits to Pixian's economic and social development. Before applying for the protection of geographical indication products in 2006, the total output of douban products in the county was 200,000 tons, the total sales revenue was 600 million yuan, and the total profit and tax was about 50 million yuan. After the implementation of geographical indication protection, the total output of Pixian watercress reached 960,000 tons in 20 13 years, which was more than three times higher than that before protection. The industrial output value was 7.5 billion yuan, 9.5 times higher than that before protection; Foreign exchange earned by export amounted to $6 million. Pixian watercress products have embarked on the track of healthy development and become one of the pillar industries in Pixian. Pixian watercress has accelerated the development of food packaging, transportation, bamboo weaving and other related industries, absorbed more than10.5 million rural surplus labor force, and played an increasingly important role in Pixian's economic and social development.

Sichuan Dandan Condiment Co., Ltd. has a history of 30 years since 1984 was established. Now it has developed into a registered capital of 26 million yuan, covering an area of 120 mu and a building area of 30,000 square meters. There is the largest Pixian watercress threshing ground in the factory area, with more than 600 fixed employees, including 20 middle and senior technicians and 65438+ seasonal employees. In 2004, it was awarded "Famous Trademark of Sichuan Province" by Sichuan Administration for Industry and Commerce; In 2008 Beijing Olympic Games, Pixian watercress with red oil produced by Dandan Company was listed as Olympic food, which contributed to the Olympic Games. In 2009, Dandan Pixian Douban won the gold medal of China Green Food 2009 Yantai Expo.

Sichuan Pixian Douban Co., Ltd. was established by Sichuan Pixian Douban Factory and other three local state-owned enterprises on February 1999 with the approval of Sichuan Provincial Commission for Economic Restructuring, on the basis of shareholding system reform. The company covers an area of nearly 654.38+10,000 square meters, with total assets of more than 90 million, annual sales of more than 70 million, more than 500 employees, engineering and technical personnel and college graduates 100. With an annual output of "Yifeng He Hao" and "Juancheng Brand" Pixian watercress and its series products 1 10,000 tons, it is the oldest watercress manufacturer in Southwest China. After a hundred years of vicissitudes, the reputation of "Yifenghe" sauce garden remains the same, and "Juancheng brand" Pixian watercress is also brewed according to its secret recipe, becoming a world-renowned masterpiece of Pixian watercress.

2/kloc-at the beginning of the 20th century, with a number of new technological transformation projects of douban in Wang Xinhong, Han Jing Siji, Gaofuji and Dandan being put into operation step by step to increase efficiency, the brand and scale development of the whole industry have been greatly promoted, the processing types of douban have become increasingly diversified and specialized, and the industrial chain has been further extended. The concentration of enterprise industrial parks has been continuously improved, forming characteristic industrial clusters.

20 14 On July 6th, German Chancellor Angela Merkel visited Chengdu vegetable market and bought a bag of Pixian watercress with 5 yuan cash, expressing her love for China's catering culture.

(On-site Atlas of Pixian Douban Production Process)