VI manual is the use of the image of the organization's visual identity system specification manual, is the organization's graphic identity as the core of the design album. Its basic content should contain two major parts, namely, basic design elements and application design elements.
Specific key elements are as follows:
1. Other logo graphic systems, mainly mascot images or decorative patterns, the types of drawings are the same as above.
2, the application of proprietary fonts specification, the designated special Chinese and English printing fonts, can be categorized according to the title font, body font, etc. to regulate.
3, sign basic graphic system, that is, the sign of the normative graphics, should include: sign color chart, sign standard color color scale, sign ink chart, with coordinates and proportional dimensions of the sign of the standard drafting.
4, the basic text system of the logo, that is, the organization or brand name in English and Chinese standard characters and full name, abbreviation, horizontal and vertical row specification; the same should also include color, black and white, standard cartography and other drawings.
5, color system, for the institution or brand color, standard color and auxiliary color specifications, expressed in the form of color code, color data should include printing color system and design color system.
Expanded information:
VI manual basic design elements of the use of norms:
1, the standard word application specifications: including changes in the shape of the word and layout specifications and so on.
2.
2, the basic elements of the combination of norms: including the logo combination of spatial scale norms, the logo standard word combination norms, the logo standard word and symbol of graphic combination norms and so on.
3, the visual background of the logo application specifications, including: logo yin and yang graphics, logo in the black and white gray gradient background of the use of norms, the logo in the application of the color background, the logo's limitations on the size of the logo and logo deformation of the taboos and so on.
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