3. The function of WeChat video number (1) enhances the social attributes of WeChat. In the WeChat video number, not only friends like to share videos with friends, but also nearby video portals, which is obviously to strengthen the social attributes of WeChat. Whether it is the previous official WeChat account or the current video number, the content spread is relatively faster than other platforms. (2) At the same time, the nearby video function makes the transmission path shorter and simpler, allowing many businesses nearby to promote content, such as offline catering and life service, which are all suitable for promoting the WeChat video number in Figure 6-3-3. (3) It provides more opportunities for the creators to show. At present, short video platforms, such as Tik Tok, Aauto Quicker and even Bi Li, are relatively mature short video platforms, but they all lack the function of WeChat and have certain social attributes of acquaintances. With the innate traffic advantage of 65.438 billion daily activities, users can penetrate indiscriminately, so this is the biggest difference between WeChat video number and other short video platforms. (4) The video number has the category of "platform recommendation", and in this revision, the "hot" module is specially designated separately, leaving opportunities for high-quality content to be discovered by public domain traffic. (5) Other functions, such as the live broadcast room of video number, have great potential for carrying goods and commercial development. The content logic of WeChat video number is different from Tik Tok and Aauto. It is more like a new trick discovered under the premise of its own advantages such as WeChat official account, circle of friends and social functions. Find customers through WeChat live broadcast. After customers quickly enter the WeChat applet through the live broadcast room, they automatically lock the relationship between the superior and the subordinate, which can become your distribution partner and provide a basis for future commission rebates. With the growing customer base, the partner team is also growing and there are more and more customers. Partners also broadcast live to help you promote your products. (6) When the video number publishes the work, you can insert the article hyperlink of the official WeChat account, which will undoubtedly help to guide the official WeChat account. 4. Algorithms and rules of WeChat video number platform Understanding the algorithms and rules of WeChat video number platform is very important for operators, knowing ourselves and knowing ourselves is invincible. (1) WeChat video number recommendation algorithm With the development of Tik Tok in China, ByteDance is playing with strangers, and data is king. However, a auto quickless has always been a good balance between socialization and algorithm, and "local culture" has formed a unique semi-acquaintance community in a auto quickless. The WeChat video number based on WeChat's "social bloodline" has a strong acquaintance social relationship chain that can't be reached by "shaking fast" at the beginning of its birth, which is precisely the biggest advantage of the rise of video number. At present, the recommendation of video numbers is basically based on social relationships for recommendation and distribution. Users usually input video numbers through "friends' likes" and "live broadcasts watched by friends", and the dynamics of video numbers seen from friends and chats are purely social recommendations. According to the recent statistics of WeChat video number algorithm, "social recommendation" praised by friends accounts for 55% of the algorithm, while "popular recommendation" of high-quality content only accounts for 15%. This proves that the distribution of social recommendations full of WeChat features is still the priority of video numbers. Therefore, as the operator of WeChat video number, we must first realize that this is a huge traffic potential. From the operational practice, we can make full use of social fission for cold start. After the video is released, likes, forwards, comments and collections are key indicators, which determine how much exposure your work can get. In fact, the creators of operating video numbers don't have to worry too much about algorithms. Just like the reading volume of WeChat official account, high-quality forwarding data and likes are the basis for evaluating the quality of works. Figure 6-3-4 Recommendation algorithm of WeChat video number (II) Review mechanism of WeChat video number Video number has a large number of creators releasing videos every day, so it is definitely necessary to set up a video review and filtering mechanism. Please refer to the operating specifications of WeChat video number for specific audit rules. At present, the WeChat video number adopts double auditing, that is, machine auditing and manual auditing: machine auditing: set up an artificial intelligence model in advance to identify your video images and keywords, and use it to audit whether there are violations in your works and copywriting. If the video rules may cause the works to be: reduced recommendation, deleted works, self-visible, etc. Serious violations are directly deleted or set to be self-visible. If you can't directly determine the violation, you will enter the manual review. Manual review: the works suspected of violating the rules screened by the machine will be manually reviewed. Manual review mainly revolves around three blocks: video title, video cover and video key frame. If violations are found, penalties will be imposed: video deletion, notice of power reduction, and account ban.