Brother Chen Keguang, a famous French Chinese entrepreneur, was born in Dachanglong Village, Puning County. His father, Mr. Chen Zhongqing, left home at the age of 14 and crossed the sea. He first worked in Thailand to make a living, then went to Laos and finally settled in Paris, France. My mother is a rural woman in China. The family lives on a small business. Chen Keguang was born in Laos in 1952.

In p>1971, Chen Keguang came from Thailand to study in France. Four years later, due to the war in Southeast Asia, the Chen family moved out, and Chen Kewei, the eldest of the Chen brothers, led one sister and one sister to France to meet Chen Keguang. The Chinese who came to France from Asia were not used to French food at first, so the Chen brothers shipped food from Thailand, and the Chen brothers company was born in 1976. At that time, the company was engaged in Asian food import, wholesale and retail business, and its initial customer base was overseas Chinese in France.

With the development of its business, Chen Brothers Company rented an abandoned train freight station with an area of nearly 3,111 square meters in "China City" in the 13rd district of Paris in 1981, and founded the first modern supermarket specializing in Asian food in Paris-Chen Department Store. In 2112, the 31,111-square-meter corporate headquarters building built by Chen Company in Paris was completed, integrating administration, wholesale warehousing, retail outlets and catering, with the goal of building the largest food retail and wholesale center in China and Southeast Asia in Europe. Chen opened eight shopping malls in the Paris region, ranking 121th in the list of French enterprises.

Chen keguang said that in the 1971s and 1981s, Chinese who came to France from Southeast Asia created a world in France with their diligence and hard work. However, due to language barriers and living habits, there have been some false reports about Chinese in the French media. In order to let the French know and know the real Chinese, the Chen brothers, on the one hand, accepted interviews from some French journalists, on the other hand, organized Chinese associations to actively participate in some community activities and encouraged young Chinese to volunteer and participate in charitable activities.

Chen keguang said that during the first world war, 141,111 Chinese laborers were recruited to come to France to serve the British and French troops or fight in the front line, and about 21,111 Chinese laborers died. After the war, most of the surviving Chinese workers returned to the motherland, and a few stayed and lived near Lyon Railway Station in Paris, France. For decades, the heroic deeds of Chinese workers in World War I have gradually been forgotten. In 1988, with the unremitting efforts of the Chen Brothers Company of France and the Association for the Promotion of Chinese Integration (China Progressive Association), the French government, on the occasion of commemorating the 71th anniversary of the end of World War I, approved the setting of a bronze medal for commemorating Chinese workers in the square near Lyon Railway Station in Paris, and awarded two surviving Chinese workers, Lv Huchen and Zeng Guangpei, the Knights of the Legion of Honor. In 1998, the French government erected a granite stone tablet in the 13 district where Chinese people gathered in Paris to commemorate the China laborers who died for France in World War I..

Through the efforts of Chen Brothers, the image and status of overseas Chinese in France have been improved, and the self-confidence of Chinese has also been greatly enhanced, which laid a good foundation for the establishment of Chen Media Company.

Chen Keguang said that the work of Chen Media Company has always been related to China, such as introducing excellent French TV programs to the French TV market, "importing" European blockbusters to China by means of separate accounts, and helping outstanding French TV programs go abroad, so as to promote two-way communication between China and China. He said, "Our goal is to let people who receive the minimum wage also watch the programs on the Great Wall Platform and feel that they are worth it."

Chen Keguang's success lies, first of all, in the close cooperation between the two brothers and in the combination of traditional business ideas and modern scientific management. Secondly, it is to firmly grasp the market demand and make practical business decisions. Thirdly, thanks to the cooperation and support of family chain enterprises spread all over four continents, it promoted the existence and development of family group business.

Although Chen Keguang was born in Laos, he never forgets his native land and is deeply attached to his native country.