first, it's better to push people than to push brands

The owners of restaurants, beautiful and handsome employees and chefs can all be the protagonists of the video. Take their talent, face value and technology as the core of the content, and push them up with various languages, music, dance and jokes. This is actually similar to the way for new media to build personal brands.

it also completes the closed loop from the actions of locating content, distributing circles, forwarding fission and some columns.

There is a chance to be a star in Tik Tok, and everyone has a chance to be famous for 15 seconds. It is not only an opportunity for unknown catering brands, but also an opportunity for ordinary people.

so at this time, it may not be a matter of spending money for small brands and big brands. If restaurants have such a mechanism to encourage their employees to show their talents on the Tik Tok, it's hard not to think about it.

The little gray in Chongqing before was that it danced well, which brought super high traffic to that restaurant.

second, products are king, mainly promoting explosive dishes

restaurants should have their own top products, which is their specialty. Almost every well-made restaurant has its own signature dish, which shows the creative points of its production process, ingenious story, profound technology and innovative service, and establishes its own unique differentiated image. Or choose one or several dishes that are interactive, high-value and eye-catching, so that customers can publish them while eating. And enable them to harvest fans, praise and bring them satisfaction. In order to improve the fun of eating, but also to achieve the dual purpose of communication and getting customers. The high attention on the line naturally brings about an increase in sales under the line.

thirdly, interaction is to

set up programs, games and challenges. Interaction, interaction, interaction; The most important thing to play with new catering media is interaction. Turning customers into participants will inspire them not only to eat, but also to shoot Tik Tok, which will split more users to experience and increase the fun.

You can set the environment with communication topics, and at the same time stimulate users' participation with various rewards. For example, in hot pot restaurants, customers get a 11% discount as long as they tremble, and food and beverage outlets let the staff dance Tik Tok's popular dance at a fixed time.

Fourth, tell stories and play with plot reversal. Image source network

By telling stories, you can endow food with social attributes, so that you can say what you want to say, such as double eleven soon: confession tea, divination tea and angry tea are similar in style, so that products can express users' thoughts and pour out customers' inner feelings. The content of such a plot may be higher, and some people, stories, props and actors will participate together. The plot is reversed, and the layers are brought in to arouse consumers' curiosity.

It is true that the core of catering is still the production and operation system. "Tik Tok Marketing" does bring red restaurants to a certain extent, but it is also easy for restaurants to focus only on the form of production and ignore the precipitation of the quality of products and operation system, so most of the restaurants that are popular on "Tik Tok" are in a good time.

Remember, the restaurants that have risen by marketing, and don't forget their own foundation. The quality of products and the operating system are the eternal themes of the catering industry.