Looking for a job after graduating from college, I always hope that my major can bring me a good career. However, the market demand is constantly changing. Many majors that were very popular a few years ago may have become "unsalable goods" in the talent market by the day of graduation. How to predict which majors will be most in demand in the next few years? Actually, it's not without traces.

The China Talent Report issued by China Institute of Personnel Science predicts that by 20 10, the total supply of professional and technical talents in China will be 40 million, while the total demand will be 60 million. This data shows that professional and technical personnel will still be in short supply in the next few years. It is predicted that by 20 10, the number of talents in the secondary industry will be the largest, reaching1220,000. As a service industry, the tertiary industry will be the sector with the largest number of jobs, among which some high-end foreign-related talents are in great demand, such as foreign-related accounting, foreign lawyers, foreign-related financial services, simultaneous interpretation, actuarial science, digital media, logistics and psychological consultation. The talent gap is expected to be 3.25 million.

There is an overall shortage of automobile service talents.

Automobile industry is one of the key industries in the 11th Five-Year Plan. According to the figures provided by Tang Haishan, deputy director of the Secretariat of China Automobile Talents Research Association, there is a shortage of 500,000 automobile R&D talents and 800,000 maintenance talents during the 11th Five-Year Plan period. Tang Haishan said that there will be an overall shortage of automotive talents in the next five years, including automotive R&D talents, automotive marketing talents, maintenance talents and management talents.

"It is worth noting that the above-mentioned types of personnel training have formed a certain scale in colleges and universities, but the automobile service talents have not yet received everyone's attention." Tang Haishan said that at present, only a few universities in China offer automobile service majors, and the scale is not large. But according to international standards, such talents are very important and there is a huge gap.

It is understood that there are Tongji University, Wuhan University of Technology, Shanghai Normal University, Southwest Petroleum Institute, xihua university, Jilin University, Liaoning Institute of Technology and so on.

Automobile service engineering major mainly trains applied talents engaged in automobile beauty and marketing. After four years of study, students should master the basic theoretical knowledge of mechanical and vehicle engineering; Ability to solve all kinds of technical problems in the whole process from the use of new cars to scrapping and recycling, as well as environmental and social problems such as energy consumption, harmful emissions and waste brought by cars.

In addition, in the post-automobile era, automobile cultural talents are also very scarce.

The talent gap in the civil aviation industry is 240,000.

With the rapid development of China's civil aviation industry, the demand scale of China's civil aviation talents has also started to expand simultaneously. At present, the average man-machine ratio of international civil aviation is 100: 1, while the average man-machine ratio of China's civil aviation industry is 200: 1, which means that China needs at least 240,000 civil aviation talents in the next 20 years.

In fact, the shortage of civil aviation talents has become a bottleneck for the rapid development of airlines. In recent years, domestic airlines have carried out large-scale recruitment activities, covering a wide range from pilots and flight attendants to maintenance and ground handling. Among them, pilots have become the recruitment focus of major airlines, and the salary is generally set at 20,000 yuan per month.

Du Fu, a professor at the Civil Aviation College of China, said that allowing private capital to invest in airlines and participate in the air transport market competition has further expanded the demand for civil aviation professionals in the domestic civil aviation industry. In recent years, private airlines represented by Okay, Chunqiu and Win-Win have launched a battle for talents.

Du believes that in the next few years, pilots, aircrew, air transport safety managers and maintenance professionals will be the most in short supply in China.

Electromechanical integration needs compound talents

Due to the rapid development of microelectronics technology, the degree of industrial automation has been greatly improved. Mechatronics is the main trend of technology and product development in the world and in the future, and it is also the only way for the development of China machinery industry.

According to the statistics released recently by Zhaopin.com, there is a great demand for this major in Beijing. From the position, the monthly demand is more than 200. It can be said that mechatronics major belongs to one of the majors with large talent gap.

Among the above positions, technical category accounts for 40%, sales category accounts for 30%, customer service category accounts for 20%, and management category accounts for 10%. From the perspective of industry, the employment demand of this major is mainly concentrated in manufacturing, biopharmaceutical industry, environmental protection industry and fast-moving consumer goods industry.

According to industry experts, talents in this industry emphasize technology. Employers hope to recruit compound talents with professional knowledge, management, development and sales knowledge and experience. Therefore, for people who want to work in foreign companies, besides mastering professional knowledge, foreign language ability is definitely a factor that cannot be ignored.

Actuarial money

Actuaries are recognized as "diamond rings", earning more than one million yuan a year abroad and 10,000 yuan a month at home. Actuaries are the focus of major domestic insurance companies at present. According to the relevant person in charge of the actuarial department of the China Insurance Regulatory Commission, there are only 100 actuaries in China at present. With the entry of foreign insurance companies into China, China urgently needs 5,000 actuaries in the next five years.

Actuaries are professionals who use actuarial methods and techniques to solve economic problems. Its traditional field of work is commercial insurance, mainly engaged in product development, responsibility reserve accounting, profit source analysis and dynamic solvency testing. With the development and application of actuarial science, the work field of actuaries has gradually expanded to social insurance, investment, demographic analysis, economic forecasting and other fields.

At present, there are only dozens of actuarial graduates from universities every year, which is far from meeting the market demand. Actuaries are the elites in the insurance industry, and they are senior talents in the insurance industry who integrate mathematics, statistics, economics, investment and other knowledge, and play an extremely important role in insurance enterprises. A qualified actuary should not only have solid actuarial knowledge, but also be familiar with insurance laws and regulations in the insurance market and insurance-related knowledge such as taxation, accounting and investment.

It is understood that there are Nankai University, Central University of Finance and Economics, Shanghai University of Finance and Economics, Fudan University, China Renmin University, Peking University and Sun Yat-sen University.

The nursing employment prospect is promising.

According to the statistics of the Ministry of Health, by 20 15, the number of nurses in China will increase to 2.323 million, with an average annual net increase of1/kloc-0.5 million, which provides a broad employment space for nursing graduates. With the transformation of China into an aging society, talents engaged in geriatrics will be in great demand in the future, and health care doctors and family nurses will also become hot talents. In addition, the demand for nursing staff specializing in personal services will also increase.

According to experts in the industry, nursing has always been one of the occupations with high status and rich salary in the world, and nursing talents are also one of the talents in short supply in the world. For example, the average annual salary of nurses in the United States is $50,000, while the United States lacks 300,000 nurses. In Australia, nurses are the easiest to find jobs or get promoted. At the same time, as long as you have the qualification of registered nurse in Australia, it is equivalent to getting a "green card" to work in Commonwealth countries. Western developed countries such as Britain, France and Germany have many preferential policies for nurses. Therefore, nurses with profound professional knowledge, high comprehensive quality and fluent international communication language have broad prospects for employment and development in the world.

At present, hospitals in many large and medium-sized cities in China have foreign-related clinics, and some joint-venture hospitals and "foreign-funded" hospitals have mushroomed in Beijing and Shanghai. Therefore, if nursing talents have professional knowledge such as nursing, nursing interpersonal communication and nursing etiquette, and also have certain foreign language skills, they will have wider employment options and can engage in foreign-related medical services, international technical cooperation and exchange, data transmission and other work in China.

Materials R&D talents become the focus.

During the "Eleventh Five-Year Plan" period, the national industrial policy is obviously inclined to the high-tech field represented by the new material industry, which will undoubtedly play an important role in promoting the development of the new material industry. At the same time, the demand for new materials for the development of pillar industries and high-tech industries in China is expanding. In this context, talents who develop such new materials naturally become the focus of enterprises' attention.

At present, the shortage of talents in China's materials industry has become the shackles of the development of many enterprises. According to the technical director of a technology industry company, the company is mainly engaged in the research and development of boron carbide, silicon carbide and other products, but there are few talents in this field because there are not many related majors in colleges and universities. "At present, our talents mainly come from local chemical research institutes, and they are all technicians with certain work experience; There is the introduction of foreign experts. However, these two methods are very expensive and cannot fundamentally solve the problem of lack of talents in enterprises. At present, enterprises are in a period of rapid development, and the lack of talents has a great impact on the development of enterprises. We urgently need a lot of talent support. " This gentleman told reporters that "at present, the whole material industry in China is short of high-tech talents".

It is understood that by the end of 2006, there were more than 420 materials universities in China, accounting for 66% of undergraduate degree schools; There are more than 80 "2 1 1" engineering universities with materials-related majors, accounting for 88% of the total. It can be seen that China attaches great importance to the cultivation of materials talents, and the number of talents should be sufficient. However, the material science major involves many fields of national economic development, so the demand for material science talents in the talent market is also increasing.

Experts from the Council of China Materials Network pointed out that there is still a certain gap between China and foreign countries in the research and development of new materials, and there is great room for independent innovation in the field of materials science in the future. Therefore, while strengthening the basic knowledge, materials science talents should expand their creative thinking.

Ten most profitable industries in China market in the future.

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According to the prediction of economic experts, the top ten industries with the greatest potential in China market in the future are:

Sales of durable consumer goods. With the rise of national income, the future consumption pattern will be diversified. Consumers' consumption of cameras, computers, televisions, VCDs and other products will increase by 10% every year. Engaged in the sales of these products, it is estimated that there will be a return on investment of 10%-35%.

Family car industry. It is predicted that the domestic automobile market will develop at a high speed in the next 10 year. Parts, maintenance and car washing related to the automobile industry will also be profitable.

Interior decoration industry. In recent years, most domestic urban residents are keen to decorate their houses. With the introduction of a series of national housing reform measures, it is the general trend for individuals to buy a house, so the interior decoration market will become more and more popular. According to statistics, at this stage, urban residents pay an average of about 20,000 yuan per household for house decoration.

Real estate. With the upsurge of individual buying houses, the unit will never give employees free housing, so the development prospect of the real estate industry is very promising. Related to this, real estate brokerage, consulting and mortgage loan business will also be promising.

Posts and telecommunications industry. At present, the installed telephone rate in China is 4%, which is far from the world average 10%. It is foreseeable that this will be one of the most profitable industries in China in the future.

Fast food industry. Fast food industry has been gradually favored by office workers in modern China. There are also fast food, semi-finished food processing and other related industries have also been vigorously developed.

"Silver" industry. By the end of the Ninth Five-Year Plan, the elderly population in China will reach 654.38+0.3 billion, and gradually enter an aging society. Therefore, the development of health food, medicine, clothing, glasses, hearing AIDS and other products suitable for the elderly has broad market prospects.

Tourism leisure culture industry. With the improvement of living standards and the implementation of weekends, people have more opportunities and abilities to travel and engage in recreational activities. Sports goods, sports venues, entertainment venues, travel agencies and other industries will be more prosperous.

Women's products "love of beauty is a woman's nature." Women's money is best earned. Therefore, all products that can improve and protect women's appearance and figure will be welcomed by them.

Insurance. With the prosperity of the insurance industry, many foreign insurance companies have invested in China insurance market, which will make the insurance industry develop towards standardization. It can be predicted that the insurance industry will become one of the best choices for young people to "start from scratch" in the future.

How to choose the future trend industry;

Large demand; Large market; Few competitors; The product industry is difficult to be copied; The products represented are leading brands; The investment amount is small, which can be small and wide; There is a successful model.

Good profit rate; Do not need management and administrative mode, or use it as little as possible; Do not need too much after-sales service; No matter what products you like or not, there will definitely be some in the future. This is the trend!

The Iron Law of Success: Successful people must know more.

Understand leadership, strategy (methods and steps to surpass opponents), marketing, sales promotion, methods of setting goals, time management, emotional management, motivating others and yourself, and learning to enhance mobility and self-confidence.

Maybe you care about all the news about real estate. Or you are interested in the steel industry. Or you won't let go of a word about the food industry and venture capital industry. But can you see everything? No

Therefore, the annual "trend" report of the Wall Street Journal is very useful and very popular. In fast, simple and easy reading, you catch what you might miss.

Securities industry-following interest rate

According to The Wall Street Journal, just as the movements of the sun and the moon dominate the ebb and flow of the earth, the movements of financial markets also determine the trend of Wall Street. The following are some analyses of the future trend of Wall Street.

1. Bonds will be stronger than stocks.

Since the bursting of the internet bubble in March 2000, which dragged the whole stock market into a downturn, the financial market has been dominated by fixed-income securities, in short, bonds. The largest stock index * * * The same fund: Pioneer 500 Index Fund has an annual decline of 2. 1%, while the corresponding bond market fund Pioneer Total Bond Market Index has achieved an average annual return of 6.4%.

Among the top securities companies, the manager of the bond department has risen steadily, while some veterans of the stock market department have to pack up and leave. At the same time, those companies with the strongest advantages in the bond market will also perform better than other peers.

In order to protect the economy from the impact, the Federal Reserve has taken a series of measures to cut interest rates, thus igniting the hot market of the bond market. But now the Fed has changed its course and raised the banner of raising interest rates. Since June 2004, the Federal Reserve has raised its target interest rate 12 times in a row, and the future is still unknown.

2. There are many private capital transactions.

Investors (mainly public pension funds and enterprise pension funds) put more money into private capital to replace traditional stock investment and bond investment, hoping to get more returns from it. Although private capital operating companies attract more and more investors' funds, only a small part of the funds used by these companies for acquisition are cash, and a large part of the others come from borrowing. Therefore, to some extent, whether these companies can continue to complete large-scale acquisition transactions depends on whether they can bear the pressure of borrowing costs. If the interest rate rises to too high a level, the strong momentum of M&A trading may dissipate.

3. The heat wave of mergers and acquisitions

By the end of 10 this year, M&A in the global market exceeded 2 trillion US dollars, reaching the highest level since 2000. It is expected that next year will also be a very active year for M&A activities. Although the overall economic downturn may inhibit the large-scale expenditure behavior of enterprises, it is more likely that when the acquirer cannot manage its debt burden well, it will be difficult to achieve highly leveraged private capital transactions, and lenders and company management will be more cautious about acquisition transactions.

4. Stock exchanges work together.

In order to meet customers' requirements of trading derivatives such as stocks and options quickly and economically, stock exchanges around the world are brewing a new round of M&A activities. Customers welcome the idea of establishing a large exchange because it can realize economies of scale and reduce costs. But what worries them is that the new exchange giant may reduce innovation and gain monopoly pricing advantage. Recently, many exchanges have become profit-oriented companies, and the pressure to increase the size of companies and increase profits has increased. Some stock exchanges and stock option exchanges have merged with each other, and industry observers expect more such mergers in the future.

5. Regulatory issues

Three years after a series of financial fraud cases gave birth to Sarbanes-Oxley Act, companies are urging regulators to take less radical measures. Although there is no sign that the atmosphere of strict supervision will disappear, regulators have begun to listen to the opinions of enterprises, and there are some signals that the regulatory environment is relaxing.

6.ETF takes off

Today, ETFs hold a total of $259 billion, many of which still come from small investors. Recently, the growth rate of ETF is even more rapid: the assets held by ETF have increased by 15% this year, which is more than twice that of traditional funds. Etfs are traded on the exchange all day like stocks, while traditional mutual funds only quote once a day. However, what really attracts investors is the low cost of ETF, and the cost of holding ETF is only a fraction of that of holding traditional mutual funds. Even fund companies that don't issue ETFs have noticed this trend. Fidelity Investment recently cut the fees of its index funds, one of the reasons is to compete with ETFs more effectively.

7. Hot commodity market

Due to the stagnation of the stock market, investment banks, hedge funds and other companies have increased the trading business of natural resources, and the prices of natural resources have generally increased over the past three years. For example, Goldman Sachs and Morgan Stanley used their own funds to trade in crude oil and other energy markets, and they made great profits. The shares of the Chicago Mercantile Exchange and its competitor, the Chicago Board of Trade, both rose sharply.

The growth of hedge funds has slowed down.

Investors' love for hedge funds may be cooling down.

At present, hedge funds have maintained good performance. However, so far this year, hedge funds have performed only slightly better than the stock market. Last year, their average rate of return was 9.6%, which was lower than the standard & poor's 500 1 1%. A big problem they face is that the stock market and bond market are like a stagnant pool recently, especially the stock price is neither particularly high nor particularly low, which makes the hedge funds who are best at profiting from market fluctuations and stock price changes helpless.

9. Decline in transaction commission

Market transactions are becoming more and more automated and large-scale, and the pressure of trading commissions is increasing. In the past, the cost of the research report was included in the transaction commission, but this time Fidelity calculated the two costs separately, thus reducing the transaction commission cost, which also shows that the commission income of Wall Street is being squeezed. Before Fidelity, some companies had withdrawn from the brokerage business. In August this year, Wells Fargo Co canceled its stock trading business for institutional investors. Brad Hintz, an analyst at Sanford Bernstein Co, wrote in August: "Wall Street's institutional stock business is facing difficulties.

10. Take risks with your own money.

Proprietary traders make a lot of money for the company. They use the company's own funds to trade in the stock, bond, commodity and currency markets. At present, the situation of securities companies in this respect is not bad, partly because their risk control level has improved. An obvious problem is risk: once there is negative news about interest rates or the dollar, it may bring huge losses. Skeptics worry that Wall Street may get deeper and deeper into this dangerous industry.

Real estate behind prosperity

According to the Wall Street Journal, in recent years, the development environment of the real estate industry can indeed be described as "perfect". Compared with five years ago, house prices rose by an average of 53%. Everyone thinks that such a rapid price increase is unsustainable. But the difference is, will this prosperity end slowly and gently, and the price increase will gradually shrink, or will the prices in some markets plummet first, so that buyers will suffer from disillusionment and then gradually restore their confidence? Regardless of the outcome, various factors with long-term influence are reshaping the pattern of the real estate industry. Here we make a simple analysis.

1. Limited open space

There are still a lot of empty territories on the vast American map, but many places can't attract people to live in. However, in some economically active urban areas, especially in the east and west coast markets, construction companies find it increasingly difficult to obtain building permits for new houses. The main limiting factor of housing supply is government regulations, not geographical restrictions. In addition, the owners are becoming more and more savvy, and they organize to stop the plan to add more compact houses around their homes, fearing that this will reduce the value of their existing houses. In some crowded real estate markets, the value of a house has little to do with the cost of building a house. In San Francisco, the structure of the house itself often accounts for less than 30% of the value of the house; The rest is the cost of buying land and obtaining government approval.

2. Limited budget

The prosperity of the real estate industry has made many Americans rich, and their properties are constantly appreciating. But not everyone can share this cake. According to data from the Joint Center for Housing Research of Harvard University, nearly one-third of American families spend more than 30% of their income on real estate, and more than one-eighth spend more than 50% on this aspect. For middle-income people in some areas, the rise in housing prices has made them unable to cope.

3. The per capita housing area is expected to decrease.

But some experts and insiders believe that Americans will prefer a small house closer to the city and avoid long-distance commuting. Zhan Mu. San rafael, California-based Heartstone Inc., the CEO of Heartstone Inc., which provides financing for residential development projects, predicts that major cities in the United States will gradually move closer to European cities and build more middle-rise buildings, so that the per capita housing cost will increase and the housing area will decrease. People's expectations for a living environment that integrates multiple functions such as residence, entertainment and office work have increased. The desire for urban living environment-which is expected to continue to escalate-has promoted the vigorous development of family selling apartments.

4. There are many risks

Faced with the rising trend of housing prices, lenders have been actively lending to help people buy houses that they can't afford without loans. These "do what you can" loan arrangements can reduce the monthly payment in the past few years, but the monthly payment will be much higher in the later period. All these actions have been questioned by the banking regulator. They are worried that some applicants will exaggerate their income level, or they will not be able to pay the high monthly payment. They are also worried that these "according to one's ability" loans allow people to buy properties beyond their ability to pay in the long run, thus artificially raising house prices.

Real estate is like a piggy bank.

If possible, buyers usually want to pay off their loans as soon as possible before retirement. But now, many Americans seem to have forgotten this long ago.

In order to take advantage of low interest rates, Americans regularly refinance their loans. In the process, they often borrow more money-in fact, they convert their property into cash for other expenses. This generation seems to think that property prices will keep rising forever, so there is no need to repay the principal at all. This optimism has promoted the sustained growth of consumer spending.

6. Foreign investment fever

With the increasing popularity of this high-risk mortgage loan, foreign investors have also played an increasingly important role in the financing field of the American housing market. There is no reliable data about the total foreign investment in mortgage-backed securities in the United States, because many purchases are made indirectly through American entities. However, the flow of funds is very clear. Mortgage bonds held by foreigners without the guarantee of Fannie Mae or Freddie Mac soared to $40 billion, compared with $30 billion in the previous six months.

7. Real estate agents depress interest rates.

In the field of residential real estate transactions, the Internet has failed to cut transaction costs as successfully as in the field of air ticket booking. Industry insiders estimate that the average commission of real estate agents can still exceed 5%, sometimes even as high as 7%. Although some traditional brokerage agencies strive to maintain full commission business by strongly supporting the national laws that set the minimum service fee standard, they also try to establish their own discount service agencies. The anti-monopoly law enforcement agencies of the Ministry of Justice and the Federal Trade Commission of the United States are exerting strong pressure on the real estate industry to give new business models a chance to try.

8. The bigger, the bigger.

Most housing construction projects have always been undertaken by local companies. At present, there are still about 80,000 housing construction companies in the United States, most of which are small companies. But the biggest companies are grabbing more market share. Part of the reason why big companies can get the upper hand is that they have abundant funds and access to prime locations.

9. More demand

Americans have made so much money in real estate that they can't help but want to buy more real estate. According to the data of the Federal Reserve, investment real estate and holiday homes accounted for 65,438+04% of new mortgage loans last year, compared with only 7% in 2000. Although these purchases have contributed to the recent strong rise in the real estate market, they may also bring greater turmoil. Because the second house and the rented house are very different from the first house, if the owner loses confidence or can't find a suitable tenant, he will sell the house immediately.

10. Pay attention to the score.

J. D.Power Associates, a consulting and research organization famous for its automobile quality survey, also conducted a survey on new home buyers. The survey started at 1997 and now covers 30 metropolitan areas. Companies that have done well in the survey, such as Pulte Homes Inc and Centex Corp, are proud of it. This also forces other peers to compete for scores. However, a big problem in the real estate industry is that the completion of a real estate development project depends on a series of subcontractors, from foundation pouring, heating pipe installation to roof nailing, all of which are completed by subcontractors. This makes it difficult to ensure that all aspects of the project meet the standards.

Retail industry: upgrading grades and lowering prices.

According to The Wall Street Journal, retailers are trying to create an image of high taste, or at least want customers to feel this way. They are putting more and more energy into attracting the middle class and wealthy consumers. Its measures include enhancing image, refitting storefronts, adjusting commodities and abandoning hypermarkets, so as to rebuild a more fashionable shopping environment. But the problem is that the shopping environment may become more and more comfortable, but consumers' preference for low-priced products has not weakened.

Let's take a look at all aspects of this trend and other trends in the retail industry:

1. image first: retailers are tailoring their advertisements, goods and store models for consumers who want to shop in more luxurious places. Because "there are emotional and social driving forces behind this phenomenon of improving taste," said Neil, CEO of Bath Body Engineering Company. Fistch said.

2. The strong are stronger: Many large retailers have launched M&A activities.

There is a simple reason. Many companies are hit by competition and need a partner to expand their advertising influence and help them strengthen their bargaining power with suppliers. Some experts believe that this M&A trend will last for several months or even years, and the industry will be further reorganized.

3. Build a better life: outdoor pedestrian street, dozens of small shops, no large head office. Real estate developers are replacing the traditional closed shopping center with this "lifestyle center" model.

4. Providing value-added services: In order to continuously pursue higher sales and profits per unit area, retailers began to provide more additional services while selling goods.

5. For everyone: As shoppers become more and more impatient and their loyalty to a certain store or clothing trend declines, more retailers begin to launch a variety of stores and goods. "If you cater to people of all types of shopping, at least one of your styles will win favor at some point."

6. Develop independent brands: Retailers' independent brand products will continue to occupy a larger market.

The increase of this part of goods is the product of the integration of retailers to a certain extent, and it is also because we can set low prices for our own brand goods and ensure high profits. In addition, you can have more chips in the price negotiation with suppliers.

7. Shopping for fun: People go shopping not only for shopping, but also for entertainment. Now the quality and degree of this kind of entertainment are constantly improving.

8. Access to media: Retailers are expanding their marketing scope by funding, initiating and owning various media channels. Some of these companies have published their own magazines.

9. Open independent stores: As retailers gradually find that they can survive well without supermarkets, they begin to flock to lifestyle centers or smaller outdoor shopping places, or even open independent stores completely.

10. Make full use of customer information: Many retailers, especially grocery retailers, are improving the way of tracking customer purchase records and how to give back to customers.

Food industry-new food, new look

The food retail store is completely new.

For decades, the food sales industry with annual sales as high as 624 billion US dollars has been occupied by traditional supermarkets. However, since 200 1 Wal-Mart became the largest food seller in the United States, and other retailers have also added food counters, the food retail industry has undergone unprecedented changes for decades.

However, it is hard to say whether these measures can help the food retail industry out of the trough.

Now, let's talk about the main development trend of food retail.

1. Give up the mid-market

Some supermarkets aim at high-end, while others are low-profile, in order to distinguish themselves from their peers who are striving for middle-class customers.

2. Food is everywhere.

Drug stores, wholesale discount stores and even hardware stores have successively increased food counters, especially fresh food. Traditional food retailers are under increasing pressure to keep their turf. The profit margin of food is low, but retailers like to increase the variety of food because it will attract customers to patronize more frequently. The company hopes they can buy some high-priced goods by the way.

Leave the middle shelf.

In recent years, retail food sales have been the worst category of goods on the shelves in the store center. These shelves are often filled with detergents, toothpaste, garbage bags and cooking supplies. The main reason for the decline in food sales: discounts.