Currently the media company size on the fault, either a large anchor brokerage company, or emerging small companies, therefore, short video in the short video start, short video operation strategy has become our flag. Strategy work is the work of business employees to consider the problem from the perspective of the enterprise as a whole, and make decisions that have long-term significance. For example, the development of the operation and promotion plan for Shake and other short video platforms, the live broadcast promotion strategy for a certain period of time, the creation of a KOL plan, etc. Strategy work is usually the work of the operation management department, and Jitterbit operators rarely involve it. Therefore, today we have analyzed the strategic approach of the Jitterbug agency from the user's point of view and put forward several main strategic approaches.
First, the short video platform operation and promotion program should be drawn up, whether it is to promote the work or use other ways to attract traffic, there must be a detailed plan and budget, only the ads are in place, the traffic can be in place. Therefore, the budget case must be approved first, we can rest assured that we can boldly do diversion.
Second, IP positioning, a work with a budget, but we need to position the account and the crowd according to the attributes and characteristics of their own account, is word of mouth or grass class account, is facing what kind of user groups, the account should be aimed at which user groups, the account should be aimed at which user groups. For example, the Tongrentang sanitary napkin live broadcast by You Shop House Group is only for the female user group aged 20-45, so that it will target the user group and shelve the related sanitary napkin to realize the precise coverage of user needs. In the case of user demand exactly matching, can promote the conversion of the work.
Fourth, the platform hotspot plus support, quality accounts not only need to create hotspots, but also according to hot events, whether from hot events or holiday hotspots, or network phenomenon hotspots, we should learn to integrate, such as jitterbugs are now particularly fire flow evergreen: Unicom customer service, Honey Snow Ice City, the two IPs are on fire with countless accounts, such as customer service hotline plus fire on the flow of beautiful women to add support. Telecom; Honey Snow Ice City bring fire to the terrier: from that snowman began to sing, I have to KPI dramatically increase every month. Therefore, an account if the ability to create hot spots is limited, then you have to learn to "rub hot spots, and even derived from hot spots.
Shake sound operation is a study, seems simple, but behind is the result of data analysis, is oriented to the user group, platform traffic, policy support and artificial promotion of the combination. To do jittery voice generation operation, looking for Beijing professional short video generation operation company: You store home group. Senior data analysts, senior anchor agent, its stable anchor team, can realize 24 hours non-stop live. Production of short films, looking for YouDianHomeGroup.