A good steak hot pot can always give people taste buds to bring satisfaction, but also allows the owner to realize their own dreams, it is because of these aspects of the reason, so now more and more people have opened a steak hot pot store. But there are always some strange phenomena in life, often can hear a lot of good business shopkeeper to do experience sharing, but also can hear a lot of open steak hot pot failure of the classic case, these reasons in the end is due to what? In fact, the reason why the steak hot pot store failure, the reason mainly includes three aspects.

One, the pricing is too high

Said a part of the steak hot pot restaurant business is doing very well, the main reason is due to the diversification of food choices, and the ingredients are also relatively fresh. Although it seems to be a relatively good phenomenon, but in this issue will also give rise to some new problems, that is, because of the ingredients themselves are relatively fresh, and the food selection is also a lot of invisible will lead to the cost of investment is relatively large, especially some entrepreneurs store opened is also relatively large, the decoration cost is also relatively high. At this time in order to ensure that the return of capital, so part of the steak hot pot store pricing is too high, consumers to consume, often no second desire to consume again.

Second, marketing is greater than the product

Marketing has always been the major food and beverage companies commonly used to things, and for the current situation, indeed, after the marketing store revenue will be better, so there are a lot of steak, hot pot store also hope to be able to operate themselves into the more popular Netflix store. But there are also many entrepreneurs in this issue into the misunderstanding, because most of the store thinks, as long as there is a blood head, as long as there is something attractive enough, then it will attract a lot of customers to card. It may indeed be able to play a certain effect in a short period of time, but the shortcomings of doing so are also very obvious, that is, it is unable to retain customers, but also many consumers will only consume once, and never have repeat customers.

Three, the capital budget error

The fact that the steak hot pot store looks relatively simple, but entrepreneurs should know that food and beverage is not considered to be the profiteering industry, so generally speaking in the renovation of the time of the high prices, manpower, and other costs exacerbated the cost of holding food and beverage stores. Should be estimated to the cost of going, but many of the classic cases of failure show that many restaurant people wrongly estimated the difficulty of cost control, can not find the balance point leading to the failure of the store. So in the process of opening a store, to be reasonable in the estimation of funds, if the estimation of the aspect of the problem once, there may be more than enough money to pay for the situation, the capital chain breakage is also easy to lead to the failure of the store.

These problems are the direct cause of the failure of the store, but also need to pay attention to a very typical phenomenon is blindly follow the trend, at present, this situation is more common in the market, to see a store to make money, another store immediately followed. This situation can easily lead to the market in advance of the full, slowly not only their own store can not make money, but also affect the business of other stores, unless they have a more reasonable core competitive technology, but need to remind entrepreneurs to pay attention to avoid the phenomenon of blindly following the trend as far as possible, after all, suitable for their own, in the entrepreneurial process is more important.