With the rise of the national trend, cultural confidence and national power, brands will also want to play "Chinese elements", "Chinese style" and other labels representing Chinese symbols when going overseas. Whether a brand should play Chinese elements or not depends mainly on product strength, brand philosophy and the strength of the relationship with Chinese elements. With a strong relationship, Chinese elements are a way for overseas users to quickly recognize the brand; with a weak relationship, it will affect brand output. Take Huaxizi as an example, the brand itself is positioned as oriental beauty, Chinese beauty, including the product design of the carving, packaging gift boxes, etc. are reflected in a number of Chinese elements, as well as there are also non-heritage ethnic makeup gift boxes, and so on. Whether it is brand positioning to product design, packaging design and Chinese elements are strongly associated. Then, if the brand to play Chinese elements is a natural thing, but also will highlight the brand's competitive advantage. On the contrary, if the beauty brand is the main scientific skincare, ingredients party, or minimalist style, edible materials, color design, etc. without Chinese elements, then the user's feeling will not be very strong. Brands should go to the brand advantage points, focus on matching the market demand, to package the brand story. As a pioneer of domestic overseas marketing, Chasing Technology also gives their experience in marketing. We believe that overseas media is one of the most important channels for brands to quickly reach local consumers and communicate with them during the process of going overseas. Since Chasing Forage's products themselves have certain technological attributes, Chasing Forage's marketing team pays a lot of attention to the relationship with technology-based media. "Many Chinese cross-border sellers are not good at dealing with overseas media, which creates an asymmetry of information, and the less people know about you the less likely they are to buy your products. It's actually time to take the initiative to make friends with overseas media." Wang Kai, overseas marketing director of Chasing Technology, said, "We will unite with some technology media to do product reviews, media PR, KOL reviews and other ways are actually in-depth marketing of the product." Regarding the brand going overseas, there are two kinds of statements in the industry, one is commodity going overseas, and the other is brand going overseas. There are two main paths for commodities going overseas:One is the platform e-commerce model, where companies sell their products through international e-commerce platforms such as Amazon, Sizzle, Wish, eBay, etc., also known as cross-border platform sellers. The other is the DTC e-commerce model, the enterprise to get rid of the third-party platform constraints for independent sales, also known as cross-border independent station sellers. Compared with platform e-commerce, DTC e-commerce has obvious advantages in terms of business autonomy and consumer value realization. However, both platform sellers and independent station sellers are selling commodities, and they can't have loyal consumers and brand premium space like a brand. Most enterprises have also begun to pay attention to the brand out to sea, to think about how to really do the brand out to sea construction, to brand marketing to obtain commercial compound interest. Brand if you want to do a good job of overseas marketing, may wish to think about the following three issues: in fact, the "three forces" is also the underlying logic of the brand to go to sea, the need to *** with the shaping of the brand image through the product and operation, and then feed the brand image of the product and operation, which is a harvesting business effect of the triangular structure. That is to say, the three complement each other and accomplish each other.1) Product levelSome people have indicated that as far as product selection is concerned, what is important is not the method, but the thinking. Therefore, it is recommended that we do not blindly pursue the explosion, but rather think about whether a particular product will sell in the target market. That is to say, we should first learn to push back the logic behind, and then dig deep to optimize the path of the product, which is a good thinking of product selection.2) Operational level as a seller, in terms of operation, first of all, in the operational level of promotion (material, homepage, content) to highlight the branding, and then the relevance of the advertising material and page to do a good job, and from the level of purchasing, logistics, after-sales and so on to focus on the advertisement of the problem of the audience's experience, and to make the customer experience and the 3) Brand level like some very hot brands overseas, most of them have distinctive personality propositions, or are concerned by young people's environmental protection, science and technology, animal-related brand initial heart, which are the most tense brand story at the early stage of brand establishment, thus helping the rapid establishment of the brand and brand continuation.KOLBOX, focusing on overseas netroots marketing, helps Chinese brands to go overseas, provides the best service to help Chinese brands to go overseas, and provides the best service to help Chinese brands to go overseas. KOLBOX, focusing on overseas netizen marketing, helps Chinese brands to go overseas, provides digital marketing solutions, implementation and landing with a global vision, and helps more enterprises to get through the world through netizen marketing

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