if you quickly browse the successful samples of foreign food festivals, such as top chef, Please Refrigerator, Finest

restaurant, GOCHI, My Mummy

Cooks Better Than Yours, etc. We can see that the successful experience of the program is similar to that put forward by Mr. Wang Dan in the article "Popular Forms on the Tip of the Tongue-A Summary of Global Popular Food Programs". To sum up, there are two points:

1) These programs have all extended the concept of "food".

As an essential part of people's daily life, food itself is a topic with a good mass base, but because of the universality of its audience, it is particularly important to make certain differences in the depth and story of the content. The start of the food festival is usually similar to the mode of "Everyday Kitchen". Through teaching, everyone can learn how to cook. But when recipes can be easily obtained through search engines, cookbook apps such as Kitchen have a broad user base. If only practical teaching is used as a program trading point, it is obviously unable to satisfy everyone's tastes. Therefore, programs usually expand on the three subjects: food itself, people who cook and people who eat vegetables. Food can also be: personal dreams, emotional ties, social activities, lifestyles, business models, cultural symbols and the epitome of the times.

Foreign competitions, such as "master chef" and "The King of Chefs", emphasize cooking, which reflects the tireless pursuit of professionalism by people who love food. My Mumm

Cooks Better Than Yours, outside the competition, is actually a side reflection of the relationship between mother and child, and it is also a * * * sound to the collective memory that people often mention that "the best food is mom's cooking". On the one hand, Please Refrigerator attracts attention with star elements, but it also reflects the living conditions of a group with the refrigerator as a side, and responds to the demands of a target audience-young people-that "the pace of life is fast at present, and the menu we need is not an hour or two to cook soup, but delicious food that can be cooked in 15 minutes at home".

And the domestic program mode is also very characteristic. For programs like "Taste of China", the entrance is family-handed food, which meets the minority needs of everyone under the standardized catering, which is in line with the current popular trend of private restaurants and family banquets. Although China on the Tip of the Tongue is not a variety show, it combines climate, culture and food from the perspective of local culture, so that the audience can "eat what is natural and eat what is natural" and understand the true origin of some ancient Chinese methods of handling ingredients.

2) If "gourmet" is the raw material, then to make a visual feast, you need to add elements such as "games, reality shows, stars, competitions, business planning" as condiments.

Although gourmet has a wide audience base, there is room for its connotation to play. However, from the point of view of program production, if people want to sit down and watch a colorful and tasteless program instead of reading food magazines or browsing food websites, they still need to return to the essence of video programs, catch the audience's attention and tell a good story in a short time.

The excellent models in this respect are worth learning. In Recipe to Riches and Taste of China, there are actually elements of Homemade recipe/self-made recipe. However, in R2R, in the process of the contestants telling the judges, there will be corresponding video footage to let everyone feel the origin of this recipe. If it is a signature snack made for friends, it will correspond. As for "Taste of China", the contestants usually tell the origin of this recipe directly with microphones. In fact, some storylines are not necessarily inferior to "R2R", but they cannot leave a deep impression on the audience because of the single narrative technique.

Similarly, comparing Please Refrigerator with Who's Your Dish and You Look Delicious, the similarities are all about opening a star's refrigerator, with interviews and cooking. However, the skill of MC collocation and interview, and whether the chefs have their own characteristics and cooperate with each other (such as group CP) determine the uneven response level of the program. In the China version of Please the Refrigerator, hosted by He Jiong and Jackson Wang, the hosts cooperated tacitly, the interviews were funny and broke the news, and the six chefs MC participated in the topic with high degree, and each had their own personality characteristics. Even the problem that the program did not show enough performance in the food production process in the initial stage was improved later. The Japanese food "GOCHI" is also a model worth learning because of its fixed and special game settings and personnel collocation, supplemented by the liquidity story of eating all over Japanese luxury restaurants.

under the entertainment restriction, everyone is looking for the breakthrough point of amateur variety show. Compared with the high threshold of talent show and the lack of attention of outdoor game reality show amateurs, food programs are naturally attractive. If we can increase the sense of variety in link setting and program production, "food+amateurs" will be a combination with potential. Moreover, the category of food programs has gained a certain degree of attention through the introduction of programs such as "Please Refrigerator", and the subsequent food programs can also benefit from the previous accumulation to some extent. What needs to be done is to be differentiated and innovative in the program setting, and to break the limitation of the lack of "sense of variety" of the participating guests in China programs.

in addition to the above two points, a new trend in food programs is that in the era when Internet services are so popular, the profit model of food festivals has more room for imagination. In addition to the traditional advertising revenue and condiment/kitchenware sponsorship, the distribution channels of derivatives have been much broader: sponsorship categories have been extended to food-related service platforms; Recipes can be published simultaneously in the kitchen or other social platforms; T2O mode can direct attention to online e-commerce or offline entities; The shaping of the chef's personal image has great commercial value in the later period (publishing books, derivative programs, personal brands, etc.). And a good model should leave flexible space for these business expansion in the program setting. On this list, Recipe to Riches and Please Refrigerator are good examples.

To sum up, a program that is both successful in business and art basically has three elements: proper connotation extension, story-based program expression and flexible business development space.