The National Sugar and Liquor Fair was grandly opened in the autumn of 2111

The 85th National Sugar and Liquor Fair with the theme of "New Starting Point, New Opportunities, Restructuring and Development" was grandly opened in Shenyang International Exhibition Center on October 11.

leaders of state ministries and central enterprises attending the opening ceremony are: Chen Bangzhu, President of china association for quality; He Jihai, Honorary President of China Business Federation; Zhang Zhigang, Deputy Director of Chinese People's Political Consultative Conference Economic Commission; He Yun, Director of Supervisory Board of the State Council State-owned Assets Supervision and Administration Commission; Gu Shen, General Manager of China Huafu Trade Development Group Company; Lv Jijian, Deputy Director of Service and Trade Department of Ministry of Commerce; and Wang Xinguo, General Manager of China Sugar and Liquor Group Company; Attending the opening ceremony were Liaoning Provincial Governor Chen Zhenggao, Shenyang Municipal Party Committee Secretary Ceng Wei, Liaoning Provincial Vice Governor Bing Zhigang, Shenyang Mayor Chen Haibo, Shenyang Municipal People's Congress Director Zhao Changyi, Shenyang CPPCC Chairman Liu Yaqin, Liaoning Provincial Government Secretary-General Feng Ren and Liaoning Provincial Government Deputy Secretary-General Chen Suzhen.

Also attending the opening ceremony were Mr. Thomas Julien, President of Bordeaux Wine Association Asia Pacific, Mr. Wang Teng, General Manager of Bordeaux Famous Wine Association Asia, and representatives from Chengdu, Jinan, Xi 'an, Fuzhou and Nanchang.

The National Sugar and Liquor Fair is the largest and most influential trade fair in China's food industry. It was first held in 1955 and has been successfully held for 84 times so far, and it is known as the "first conference in the world".

this year's sugar and wine party was co-sponsored by China sugar and wine group co., ltd and Shenyang municipal people's government, hosted by China sugar new century international exhibition (Beijing) co., ltd, and assisted by Shenyang service industry Committee.

at the press conference held by the organizing Committee on 9 October, relevant personnel informed about the current sugar and wine party. It is understood that according to the organizing principle of "unified exhibition and centralized trading" of the National Sugar and Liquor Association, the organizing committee will use all eight exhibition halls of Shenyang International Exhibition Center, and set up a special comprehensive hall, a wine and international pub, a liquor hall, a food and beverage hall, a condiment hall, a food machinery hall, a food packaging area, a snack food area and a Liaoshen area to show the elegance of local enterprises, with a total exhibition area of nearly one million square meters, equivalent to more than 5,311 standard booths.

At the same time, around Shenyang International Exhibition Center, there are more than 21 giant cross-street gatehouses, 371 groups of advertising signboards, more than 11 special shapes, and colorful advertising forms, such as fence advertisements, which set a new record for outdoor advertising of sugar and wine parties and have a total publishing area of 1841 square meters, creating a strong trading atmosphere for sugar and wine parties and making people deeply feel the heroic spirit of "the first conference in the world".

for the convenience of exhibitors and spectators, the organizing Committee has formulated various guarantee schemes. In order to alleviate the pressure of people flow during the exhibition, the traffic police department of the public security has formulated ways to correctly guide and evacuate the traffic flow and people flow by setting up road guidance, parking signs and selecting spare parking lots. The transportation department has formulated a transportation security plan. On the basis of encrypting the existing bus intervals, it will also adopt the method of partial charging, temporarily open four bus lines leading to Shenyang International Exhibition Center, and plan about 7,111 parking spaces and 3,111 spare parking spaces, and coordinate taxi companies to do a good job in passenger security; At the same time, Shenyang Traffic Station will broadcast the road traffic around Shenyang International Exhibition Center in time; Railway, aviation and other departments have also taken corresponding measures to ensure the timely return of participants from Shenyang.

In order to ensure the dining of exhibitors and visitors, the organizing committee also arranged five fast food companies and famous local snacks to enter the exhibition hall. At the same time, in cooperation with relevant departments, the work guarantee scheme for water, electricity, fire protection, public security, communication, mobile public toilets and vehicle parking management during the sugar and wine party was formulated. During the exhibition, the police force will be further strengthened, traffic will be diverted, law enforcement will be intensified, and various security risks will be eliminated to ensure the complete success of the exhibition.

While bringing huge benefits to exhibitors, this sugar and wine party will also bring considerable economic and social benefits to Shenyang and its surrounding cities, which will play a positive role in promoting Shenyang's economic development, comprehensively enhance the external influence and radiation of Shenyang's central city, and show Shenyang's new image.

Autumn Sugar and Liquor Fair in p>2111

The total turnover of commodities in this fair was 19.222 billion yuan, including 5.831 billion yuan for sugar and sugar products, 11.513 billion yuan for alcohol, 1.611 billion yuan for canned goods and 278 million yuan for food machinery. This year's sugar and wine party will continue to be organized in strict accordance with the principle of "unified exhibition and centralized trading". There is only one exhibition area in Shenyang International Exhibition Center, and all the existing eight exhibition halls will be used. The special comprehensive hall, wine and international liquor house, liquor hall, food and beverage hall, food hall, condiment hall, food machinery hall, food packaging area, snack food area and Liaoshen area showing the elegance of local enterprises will be set up respectively. At that time, there will be more than 3,111 exhibitors including Maotai, Carlsberg, Budweiser, Maicheng stout, Lafayette and more than 211,111 people from home and abroad coming to Shenyang for the exhibition. In order to effectively set off the atmosphere of the sugar and wine party and maintain the traditional characteristics of the sugar and wine party, the organizer has formulated an outdoor advertising planning scheme to facilitate the participating manufacturers to publish their own unique outdoor advertisements; At the same time, the release of outdoor advertisements in the planning area will also implement the prescribed approval procedures and strictly implement the planning scheme.

1. Leaders at all levels attach great importance to it

This fair has been highly valued by leaders at all levels and relevant departments. Chen Bangzhu, President of china association for quality, He Jihai, Honorary President of China Business Federation, Zhang Zhigang, Deputy Director of Chinese People's Political Consultative Conference Economic Committee and President of China Business Federation, He Yun, Director of Supervisory Board of the State Council State-owned Assets Supervision and Administration Commission, Lv Jijian, Deputy Director of Service and Trade Department of Ministry of Commerce, Gu Shen, General Manager of China Huafu Trade Development Group Company, Wang Xinguo, General Manager of China Sugar and Liquor Group Company, and other leaders of national ministries and central enterprises. Chen Zhenggao, Governor of Liaoning Province, Ceng Wei, Member of the Standing Committee of Liaoning Provincial Committee and Secretary of Shenyang Municipal Committee, Bing Zhigang, Vice Governor of Liaoning Province, Chen Haibo, Mayor of Shenyang, Zhao Changyi, Chairman of Shenyang Municipal People's Congress, Liu Yaqin, Secretary-General of Liaoning Provincial Government, Feng Ren, Deputy Secretary-General of Liaoning Provincial Government, and Wang Runjun, Director of General Office of Liaoning Provincial Government attended the opening ceremony.

In the preparation stage of the exhibition, Mayor Chen Haibo, Vice Mayor of Qi Ming and General Manager Wang Xinguo convened relevant departments and institutions for many times to study the situation and analyze the problems, which laid a good foundation for the success of this sugar and wine party.

Shenyang has set up a conference coordination group with 37 relevant government departments as its members, which has provided a strong organizational guarantee for the smooth holding of this fair.

the service industry Committee is the general mobilization of the whole Committee, and has set up ten working groups, all of which are guarded by different directors, and have carried out various tasks in a targeted manner according to the plan, and successfully completed various co-ordination tasks.

2. Attach great importance to safety work

In order to fully implement the central government's deployment on food safety work, ensure that exhibitors are qualified, and ensure the safety of participating in the exhibition and trading products, the organizing committee puts high demands on exhibitors, strictly examines them from various links, resolutely refuses enterprises whose qualification examination fails to meet the standards to enter the exhibition, and strives to create a safe and secure trading environment.

At the same time, by signing letters of commitment with all exhibitors, exhibitors are encouraged to be self-regulated, self-disciplined and independently assume legal responsibilities, and exhibitors are managed according to the operating rules of the market economy, which effectively prevents counterfeit and shoddy products from entering the exhibition hall of the Sugar and Liquor Association and ensures that the National Sugar and Liquor Association will become a safe and secure trading platform.

On the other hand, in view of the fact that there are many participating enterprises in Shenyang during the Sugar and Liquor Fair and the management is difficult, the Shenyang Municipal Government issued the Notice on Strengthening Urban Management and Eliminating Security Risks during the National Sugar and Liquor Fair in Autumn 2111, which clarified the responsibilities of all departments. By signing safety responsibility letters with major hotels and restaurants, the law enforcement inspection of relevant places will be strengthened from fire safety, public security safety and food safety. Public security, industry and commerce, food and drug supervision, quality inspection, health, food safety and other relevant departments resolutely implement the government's decision-making and implement law enforcement responsibility measures with an in-depth and pragmatic style, making it difficult for illegal enterprises and fake and shoddy products to land in Shenyang.

under the unified leadership of the municipal government, the municipal service commission, public security bureau, industrial and commercial bureau, urban management and law enforcement bureau, urban construction bureau, drug and food supervision bureau and health bureau, etc., with the overall goal of "safety, order, standardization and success" and the important principle of "treating hidden dangers, ensuring safety and promoting standardization", have formulated and implemented exhibitions, transactions, fire fighting, public security, transportation and advertising.

all the organizing units and exhibition service agencies have also strengthened self-discipline, strengthened the selection and qualification control of the clients, actively cooperated with the organizing committee of the sugar and wine party, and tried to cut off the access of fake and shoddy products to the sugar and wine party at the source, so as to create a safe, fair and orderly trading platform for the national sugar and wine party.

3. Enterprises actively participate in the exhibition, and the planning of the exhibition area is professional and reasonable.

The actual exhibition area of this fair is nearly 1 million square meters, equivalent to more than 5,311 standard booths, and there are nearly 3,111 exhibitors, which has set a new record for the sugar and wine party held in Northeast China and exceeded the average exhibition scale of the national sugar and wine party in autumn in recent years. Exhibits cover traditional wines, wines and international spirits, food and beverages, dairy products, condiments, snack foods, canned foods, food packaging and food machinery, etc., and there are special comprehensive pavilions, wine and international taverns, liquor pavilions, food and beverage pavilions, condiment pavilions, food machinery pavilions and food packaging areas, etc. In order to better display the development achievements of the local economy in recent years, the Liaoning-Shenyang Special Zone with an area of nearly 1,111 square meters has been specially opened to meet the exhibition needs of local enterprises.

At the same time, combined with the excellent exhibition facilities of Shenyang International Exhibition Center, this year's Sugar & Liquor Fair brought forth new ideas in the planning of the exhibition. By adding enclosures, it not only made the management of the exhibition more orderly, but also maximized the use value of the exhibition hall. Every door of the exhibition hall in the enclosure is open, which completely eliminates the dead angle of the exhibition and makes the trade opportunities of each booth more balanced.

The reasonable layout facilitates the negotiation and transaction between exhibitors and professional visitors, and further integrates the exhibition layout of the sugar and wine party with the international advanced exhibition mode. At the same time, the standardized management has been strengthened. In the actual process of inviting exhibitions, detailed working rules and operating specifications have been formulated, and the exhibitors' product range has been strictly controlled, and the exhibition has been truly divided according to product categories. In terms of channel planning and audience guidance, a series of new measures have also been formulated. The marking system is perfect and clear, and the service system layout is reasonable, so as to meet the needs of exhibitors and participants as much as possible.

during the trading period, the cumulative number of people who entered the exhibition hall of the Sugar and Liquor Association exceeded 311,111. All exhibitors warmly received the visitors and made full use of the platform provided by the Sugar and Liquor Association to compete in the exhibition, so that the negotiations and transactions were harmonious and orderly. There are many high-quality products in booth design and production, and the production technology and design concept have made new breakthroughs compared with the past.

4. Supporting services are in place

High-level and multi-level services are the foundation of the exhibition. In terms of venue services, this year's liqueur will comprehensively improve the service level and upgrade the service content. The fully functional business activity area, perfect and clear identification and navigation system, well-organized cleaning system and a series of personalized services all indicate that the sugar and liquor association is gradually in line with international standards in terms of professional services.

The specially planned dining area is clean, comfortable, safe and hygienic, with a variety of dining options, which provides great convenience for exhibitors and professional visitors.

the huge parking lot and well-scheduled command system have played their due roles during the exhibition and fully met the needs of exhibitors and visitors.

At the same time, the login and check-in system for exhibitors and visitors is more complete. On the basis of fully summing up experience, we will overcome practical difficulties such as large audience flow at sugar and wine parties and continue to implement strict access control. The development of this work is of great significance to better standardize the exhibition order, create a good trading environment, ensure the professionalism of buyers, improve the quality of display and trading, improve the information management of sugar and wine parties, and provide refined services for exhibitors and audiences. This year's fair has once again revised and improved the online exhibitor and professional audience login system, making exhibitor services, information statistics and dissemination more convenient and effective.

5. Highlights of the international exhibition area are outstanding

In recent years, the imported wine market has heated up rapidly, and the import volume has increased more than five times in the past five years. As the largest trading platform in the circulation of China's wine and food industry, it also launched the wine and international pub at the Spring Fair in 2119. For more than two years, wine and international liquor stores have been well-known in the industry and have had a wide influence around the world. In this fair, the actual exhibition area of wine and international liquor houses exceeded 1.4 million square meters, reaching the highest level of the national sugar and wine fair in autumn. France, Spain, Canada, Australia, Italy, Chile, the United States, Argentina, Romania, Germany, the Czech Republic, South Africa and China's Taiwan Province and Hong Kong all exhibited their products, forming a warm scene in which many internationally renowned brands were concentrated. The layout of the exhibition area fully reflects the characteristics of western culture, with orderly management and comprehensive service, which is well received by exhibitors. The business activity center has high utilization rate and good use effect.

6. Safe and orderly release of advertisements

The large scale of outdoor advertisements is one of the most striking features that distinguishes the Sugar Wine Fair from other domestic exhibitions. In order to maintain and carry forward the traditional characteristics of the sugar and wine party, meet the needs of participating enterprises, and take into account the basic principles of urban management, this fair has intensified its efforts in scientific planning and standardized management, and made specific provisions on the time limit for outdoor advertising, construction safety, production requirements and urban environmental protection. The outdoor advertising distribution area of this fair is more concentrated, the layout is more standardized, the design and construction are safer, and the overall effect of "more standardized, safer and more beautiful" is achieved. Many sugar, liquor and food enterprises make full use of all kinds of advertising resources, and with the assistance of exhibition service agencies, they have carefully designed and displayed their magical powers, especially the double-sided advertising enclosure with a length of 1184 meters and a publishing area of 11841 square meters. While realizing the closure of the exhibition area, it has also created the latest record of ink-jet advertisements at the sugar, which has set off the warm atmosphere of the sugar and wine party and once again demonstrated the unique charm of the sugar and wine party to the national merchants and Shenyang citizens.

7. Rich and colorful forum activities

The organizing committee has carefully organized and arranged a series of forum activities from the perspective of industry development, which enriched the connotation of the conference and provided more information services for exhibitors and professional visitors. These forum activities mainly include: 2111 China food industry growth star selection activity and award ceremony, "On the Road China" imported wine summit forum and the release ceremony of national assured wine demonstration stores, 2111 China wine industry thousand business conference, 2111 China food industry "Top 111 Channels" general selection and award ceremony, China packaging design industry peak event and food industry network marketing special exchange meeting, etc. Each activity