Because it is called Lao Ganma, craftsmanship is everything. The product is a belief, a responsibility. Focusing on the product is the unique quality of the craftsman. 42 years old entrepreneurship, she knows more cherish, cherish the brand, cherish their own blood. Therefore, focus, professional, specialized quality, specialized brand. The spirit of craftsmanship has achieved the 42-year-old Lao Ganma, but also the achievement of 7 billion enterprises.
Taste - simple and rich: Lao Gan Ma's sales champion product, flavored tempeh, has been a hot seller for many years, but no product can compete with it. The reason for this is mainly because tempeh is a fermented product, belonging to the composite flavor, just the right tempeh products, giving people a rich taste, but also in the catering dishes are widely used, other companies do not want to follow, but not up to the Lao Ganma on tempeh products to grasp the taste. Food fight, the most important is the taste of the fight, and Lao Ganma very good balance of spicy and fragrant, so that most consumers accept, so many consumers do not eat for a period of time, will be very miss.
In the fast-consumption industry, managers should try to simplify the complexity of things when making decisions, eliminate interference, seize the main contradictions, and solve the most fundamental problems in order to keep the enterprise in the right direction. For fast-consuming enterprises, the explosive growth of user and product information makes the factors that dominate the development of enterprises disjointed, and it is even more difficult to make complexity into simplicity.
Nowadays, Lao Gan Ma has begun to cross the ocean, and is sold abroad for 70 to 80 dollars a bottle, becoming a typical Chinese luxury product.