"It's crazy!" Haidilao can bring your own ingredients for free? Booking boxes without minimum consumption? A few days ago, Haidilao in the hot pot season launched a "challenge to the rules of the trade" initiative, so that the entire catering industry in Taiwan, China, a cheer! Eaters will hear the boiling, catering bosses hear but tears. Some people are indignant: "This year's catering industry market conditions are indeed bad, but not to the point of jumping off the building to sell."

What's the jump? The rooftop spots are tight, comparable to the World Cup that year. Chaoshan beef hot pot let let, and then go back to salvage a moment, water goods restaurant step aside, let the money leopard first ...... 2016 national restaurant industry monthly closure rate of up to 10%, the annual compound closure rate of more than 100%, north to Guangzhou and Shenzhen half a year to close down 160,000 restaurants. However, what about the shuffle? As long as the brain is big, change the name to continue to do. Messy fist to kill the teacher master, messy world out of the hero, this sick restaurant industry.

"Haidilao is crazy" and "Taiwan hot pot industry is furious". Taiwan media hit such headlines. These two headlines point to a clear direction, that is, to enter the Taiwan market Haidilao, announced that you can bring your own ingredients free of charge, no minimum consumption, no limit on meal time, guests bring liquor also do not charge extra corkage fee. Such a move is of course a big hit with foodies, with some netizens saying that when they brought their own ingredients to the hot pot restaurant, the clerk not only didn't show any surprise or resentment, but instead helped directly with cleaning and plating, and added ice to the beef and seafood ingredients.

The customer is God, and that's very Hai Di Lao. God is with the enemy. The company's entire body has felt the test of the eyes of its peers. Some of them rolled their eyes: is not a short-term marketing tool? Some are furious and resentful: the rules of the trade have been broken, and if half of the guests bring their own ingredients, the closure of the door to drink the northwest wind ah? And there are people wailing: the mouth is open, simply can not stop ah! Consumers are spoiled, spoiled how to do? Guts to hold up a piece of the rules of the line, now catering is so difficult, Haidilao do so, is not to survive? When takeout surged, Haidilao understand a truth: