Individual business plan sample (a)

I: Project Overview

1: The project proposed background

Currently in society, people in the dietary culture of more and more demanding, and hot pot this distinctive flavor of the diet, but also by the people's favor. Hot pot has a unique flavor, tender taste, spicy but not dry, not on fire. And it has a nourishing skin care, strong muscles and bones of the nourishing effect. It is flexible, people can choose their favorite dishes, it developed from the area of Chongqing, Sichuan to the north, and then developed to the country, becoming a popular favorite way of eating. However, because the hot pot is affected by the seasonal temperature and other factors, so it is not stable earnings, and because of the huge difference between the food culture of the north and the south, and therefore the need to inherit this way of eating on the basis of the appropriate reform of the hot pot, so that it adapts to the public, adapts to the seasonal, adapts to the benefits of adaptation, and adapts to the health of adaptation.

2:Project Description

Meixin Hotpot is a kind of delicious food characterized by new, the so-called new is mainly new taste, new flavor. He synthesizes the different tastes of different people, and strives to formulate a new diet that the public likes and is not affected by seasonal climate. There are three main highlights: one is the soup, which is mainly based on health and nutrition, and its soup can be drunk to increase calcium and other nutrients, and can be shabu-shabu, both taste, color and flavor; the second is the seasonal, winter and summer products focusing on different, the most important thing is that, on the basis of the traditional hot pot, the increase of ice cream hot pot. So that the winter to eat traditional hot pot, summer to eat ice cream hot pot, the fun is also improved. Ice cream hot pot mainly uses fire to melt chocolate as the bottom of the pot, supplemented by vanilla, strawberry, watermelon and other flavors of ice cream, fruit platters and chili powder as ingredients, diners use a spoon to "shabu" the ice cream or fruit into the chocolate sauce for a few moments to take out the ice cream will not melt, but attached to a layer of chocolate sugar sauce. The view of colorful, sweet and spicy food, giving people a kind of cold and warm, ice and fire melt feeling. Its third is high grade, Meixin hot pot in the scientific basis, formulated three packages: children's package, couples package, senior package, can be said to maximize consumer satisfaction. There are many kinds of pots, such as mother and son pots, mandarin ducks pots, etc., which can be set outside clear inside red, or inside clear outside red. Beauty, take its flavor, warm take its smell.

Second: Market Analysis

1: Business Environment Analysis

Politically: the state encourages the existence and development of various economic activities, as long as it does not harm the collective interests of the country and is conducive to the development of the economy, it can be supported. The stability and unity of the social state peace and stability and a large favorable environment. Hotpot is a very long traditional diet, it does not pose a threat to society, and is a popular dietary needs, and therefore largely unaffected by the political environment.

Economically: the economic foundation is fundamental, the development of society is mainly reflected in the development of the economy, and now the prosperous development of the social economy, stimulating a variety of economic pathways, and the development of various economic ways to promote economic diversification, the development of society. Now the rapid development of the economy for the development of hot pot provides a wedge opportunity, the pursuit of economic interests to provide the possibility. At the same time and because of the fierce competition in the hot pot market, it is inevitable to require their own hot pot has some characteristics, different, in order to compete with it, so the United States and the Xin hot pot to strive for perfection, in order to adapt to the public's requirements under the premise of the development of seasonal flavors, the combination of traditional and current, more economic advantages.

Social customs: the differences in food culture of various regions and ethnic groups, so that the hot pot can not be a layer of unchanged, should be adapted to meet the needs of society, the essence of the same case, appropriate changes in the form of the United States and the flexibility of the hot pot is not comparable to other counterparts.

Geospatial: North and South, East and West, different geographical areas have different habits, the choice of land is different, is bound to affect the final revenue.

2: consumer analysis

Any pursuit of economic benefits are to the majority of consumers as the object, Meixin hot pot is in the study of consumer psychology, as well as consumer demand based on the development of a comprehensive dietary tastes. Consumers want to have a healthy and nutritious and taste and style and level and the price of real food, consumer needs is the driving force of the development of our reform. Consumers are very popular. As their consumption level increases, they have the ability to pursue the grade. They also love to eat hot pot. For the different tastes of different consumers, we created three packages to reflect its value, some people like to eat spicy, some people like to eat sweet, some people like to eat new, some people like to stimulate, we are in the maximum extent to meet their requirements.

3: SWOT analysis

Advantage: or sh above the three highlights; its soup healthy and nutritious, winter is mainly traditional hot pot, summer is ice cream hot pot, novel and interesting combination of the three packages have their own focus, scientific collocation.

Weaknesses: huge management, many and varied contents, fierce competition, huge investment. Lack of business experience.

Opportunity: the huge demand of consumers and the requirements of the market environment. The development of the Internet, we can use the developed network to obtain favorable economic information. Similarity of products and services of other competitors.

Threats: capital mobilization, competitors entering the local market, price war. Competitors develop innovative products or services. Competitors have better distribution channels.

Three: Competitive Analysis

1: Competitor Analysis

1) Direct Competitors: Peers such as Chongqing Little Swan hot pot eatery, Fucheng fat cattle hot pot, and so on, many large and small hot pot stores are countless, just Chongqing Little Swan and other large-scale hot pots as an example, they are very successful in business, some of them enter the top 100 Chinese food and beverage, and their competitiveness is very strong, and they all have their own hot pot. And their hot pots all have their own specialties, either in soup or meat, all of which are adapted to market demand. And their services are also top-notch. Relatively speaking, Meixin hot pot is a kind of new brand, and there is no power to compete with them.

2) Indirect competitors: the existence and development of a variety of other restaurants, hotels, etc. are more or less on the same is also part of the catering industry, Meixin hot pot impact.

2: product competitiveness analysis

Swan's hot pot is characterized by soup, his development has gone out of the domestic market, to the world, our products because of the three advantages listed above, there is still hope for development. Our services can learn from other experiences and adapt to our own requirements, and strive for strength in the market competition.

Four: Management

1: Organization

Set up the director, manager, deputy manager, foreman, accountant, purchasing, treasury, personnel and other positions, set up logistics, front office, bar, market research department, soup preparation department and other institutions. Arrangement of chef, food preparation staff, ingredients staff, food passer, waiter, cleaner, porter, security, welcome and other staff. And clear division of powers.

2: Management

1) staff training, walk how to go, how to serve the plate, how to serve, how to solve some disputes. For example, smile on duty, etc.

2) Management democratization. Every day open regular meeting. Summarize the problems and gains of the day, put forward the problems that need to be solved and solved, put forward the next day's task, etc., weekly weekend summary, monthly end summary, etc..

3) Bring in people, especially those who have studied soups.

4) In the fixed number of employees at the same time, appropriate arrangements for a few part-time, but also for students and friends to provide an opportunity to exercise. But be sure to prevent staff turnover.

5) The implementation of the distribution of labor, base salary plus commission payroll policy, etc..

6) Managers should understand the subordinate workers. Life and other issues, appropriate solutions to their living problems, to provide better benefits.

V: Marketing

1: Choose a concentrated population, population movement, easy access to the ground, as a venue.

2:Product strategy: hot pot should also realize the combination of packaging.

3:Pricing strategy: the implementation of hot pot penetration pricing.

4:Promotion strategy:

1) Advertising to expand the popularity of this hot pot.

2) Reduce the price, or increase the quantity without increasing the price.

3) Weekly and monthly discounts on some dishes; for example, single-week mushroom discounts, biweekly fish cheaper and so on.

4) Offer coupons; e.g. eat enough for $100 and get a $10 coupon.

5) with a small gift (such as New Year's holidays, or the first 10,000 customers, etc. to be attached to the gift)

6) contests and draws, to carry out special promotional activities.

7) free room charge.

5: Channel strategy

Looking for joint business and so on

Six: Risk Analysis

1: Investment Risk Analysis

Investing in an industry, can earn money is fundamental. This hot pot investment in the biggest risk is the market capacity is how big, can bring the expected economic benefits, and then how to coordinate the development of internal links. Whether the policy changes, the region is not acceptable, we can not have the scientific research strength, funds to not in place.

2: Other risk analysis

To have a certain sense of precaution to prevent situations such as fire.

VII: Financial

1: Investment

This project is a huge investment, there is no certain amount of money can not be completed, it is expected to require 500,000 yuan.

2: Specific budget

Selection of land needs to be about 100,000 (including renovation, etc.)

Employment recruitment of staff about 100, according to the average salary of 1,000 yuan per person, no month at least 100,000 employees of the new pay, advertising costs to stay a full 10,000, etc.

Advertising costs, the project is not a good idea.

Individual business plan (2)

First, the concept of entrepreneurship:

Catering

Food is the day of the people, we can see the importance of food. This business plan is about opening a green catering store near the university. Its main business is buffet, breakfast, Chinese food, dinner, take-out, birthday dinner, etc. The target market is the university students. This catering store firstly adopts the business mode of self-employed. But has its own brand trademark, value concept.

Second, competitor analysis

Around the school now has a number of restaurants, most of them are residents around the use of the location in their own small restaurants, its environment, sanitation, management style are not satisfactory. Young people on the diet will never be satisfied, not only just to eat and eat, its very much in need of an elegant environment, hygiene conditions up to standard, green restaurants with cultural heritage, in order to show their personality. There are basically no decent restaurants near the Civil Affairs College, so there is still a considerable market for such restaurants. To buy far away from the place we are college students themselves, in this environment is more advantageous. We can better understand what college students need and better cater to their tastes. The cost of the restaurant is not much, for us college students have a certain feasibility and operability.

Third, the market and customer choice

With the steady and rapid growth of the economy, urban and rural residents significantly higher income levels, the catering market has shown a strong momentum of development. At present, China's food and beverage market, the main Chinese-style meals, Western-style food is gradually emerging, but the current scale is still small; fast food to Western-style fast food, KFC, McDonald's, Pizza Hut, etc., is the main force in the market, Chinese fast food has been developing vigorously, but at present can not fight with the "foreign fast food". Compared with the foreign fast food specialization, branding, chain of successful marketing model. Chinese food and beverage development is obviously a little inferior, how to occupy that part of the market, is the problem we need to solve.

As people's health and food safety concerns about their own degree of improvement. And after the exposure of foreign fast food fried, high energy-based food long-term consumption of obesity and other issues. Dietary safety has become a hot topic? How to give consumers a peace of mind and safe diet has become the theme of the future development of the catering industry. It can be predicted that the use of environmental protection, health, safety concepts, advocating green consumption will be the future development trend of the catering industry. The proposal of green catering is actually the progress of social civilization, is a new concept of catering culture. In the next few years, China's catering business model will diversify, the internationalization process will accelerate, and green catering will become fashionable, which undoubtedly brings opportunities for investment in green catering.

The main customers of the store are students, after all, young people are more like an elegant environment, creative place. The market is mainly facing the students and teachers of Anshun College, and passers-by.

Fourth, the name of the store

The store has a wide range of dishes, a full range of varieties. Customers can choose to a greater extent to suit their own tastes, to meet the needs of their pursuit of fashion. If customers are interested in time, the store can also provide the appropriate tableware and vegetables, so that customers can choose to do with or without.

V. Store location:

Civil Affairs College near because there is no decent food and beverage outlets near the school, and students in the school have a greater demand for green diet, this will be a large market. Has a strong operational and practical.

Six, business philosophy and objectives

1, in order to allow customers to eat assured, green food, the store designed a slogan: spend the most appropriate money to buy a healthy.

2, adhere to the integrity-based, customer rights first concept.

3, relying on small profits, take the business flow, pay attention to customer feedback. With excellent quality and satisfactory service, to win the recognition of customers, and strive to achieve a win-win situation for the store and customers.

VII. Organization

Two people are specifically responsible for the purchase of goods and takeaway, two people are responsible for the chef, and two people are responsible for the store's cleaning and decoration.

VIII. Products and Services

1. Keep up with the trend and launch new products at the right time.

IX. Sources of income

1. Profits earned from the dishes sold and service charges.

2, the income gained from the agency business, you can pull sponsorship, advertising leaflets issued in other industries advertisements, distributed in the school appropriate venue.

Ten, capital requirements, financing methods and return on investment

Because the store does not cover a large area of goods, the initial stage of the start-up can be based on market demand for a demand analysis, according to which the analysis and then gradually expand the scale of the purchase is expected to require about 20,000 (to be counted) yuan start-up capital, mainly for the purchase of raw materials, rent space, staff training, market promotion. Funding is a personal or school venture capital to invest in the form of investment in shares, other capital investment methods can also be considered. Expected to recover costs in the next year (average sales margin of 20% calculation).

XI, pricing strategy and business strategy

1, the dishes will be divided into the upper middle and lower three different grades. Different prices. This will satisfy customers with different spending power.

2, membership card system: consumption of a certain amount, you can get a membership card. Convenient for future purchases to get discounts.

3, points system: consumption of a dollar to get a point, to meet a certain amount of points can be exchanged for the corresponding goods.

5, the use of itself as the advantage of college students. To the school dormitory for takeaway, expanding the influence. Let them know more about the store!

XII, marketing and promotion strategy

1, the organization of personnel at different times to the school to send advertising sheets. And in the holidays to engage in some promotional activities to give back to customers (according to the start of the school year, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals characteristics of activities).

2, store posters: posters, posters, etc. can be posted in the store, introducing the use of jewelry and cultural connotations.

4, theme promotions: further breakdown of consumer behavior characteristics. According to different combinations, the launch of "graduation dinner", "birthday party", "unforgettable friendship", "thank you banquet" and other themes. and other themes. Launch of different dishes and specialties at different prices

5, brand building: the best service, the most favorable price, to provide a variety of matching programs. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at the most favorable price.

The above is my personal view of the college entrepreneurship program. Although there are so many places are not perfect, but this can also be used as a personal entrepreneurial blueprint, development of self, to start a business, there must be a spiritual pillar of the blueprint!