How to write the catering industry planning book? What is the format of the planning book?

business plan

(reference format)

project name

project unit (seal)

address

telephone

fax

e-mail

contact person

year, month

(total page number:)

summary < )

2. Information about the main managers (name, gender, age, native place, education/degree, graduation institution, political outlook, working years in the industry, major experience and business performance). )

3. Description of products/services (introduction of products/services, technical level of products, novelty, advancement and uniqueness of products, and competitive advantages of products). )

4. research and development (existing technical achievements and technical level, technical level of R&D team, competitiveness and foreign cooperation, R&D funds already invested and future investment plans, and incentive mechanism for R&D personnel). )

5. Industry and market (industry history and prospect, market scale and growth trend, industry competitors and competitive advantages of the company, market sales forecast for the next three years. )

6. Marketing strategy (the strategy to be adopted in price, promotion, establishment of sales network and other aspects, its operability and effectiveness, and the incentive mechanism for sales personnel. )

7, product manufacturing (production mode, production equipment, quality assurance, cost control. )

8. Management (organization setting, employee stock ownership, labor contract, intellectual property management, personnel planning. )

9. Description of financing (capital demand, purpose, use plan, shares to be sold, investor's rights, and exit method). )

11. Financial forecast (sales revenue, profit, return on assets in the next 3 or 5 years, etc. )

11, risk control (possible risks in project implementation and control measures to be taken. )

Catalogue

I. Basic information of the company ...

II. Products and services

III. Management of the company

IV. Industry and market analysis

V. Market competition and marketing strategy

VI. Research and development

VII. Production process

VIII. Capital demand.

registered capital and its changes (legal person code, tangible capital, intangible capital).

the nature and business scope of the company (whether there is franchise); Proportion of shareholders and shares Current assets (total assets, total liabilities and net assets, sales revenue and net profit last year); Information about subsidiaries, joint ventures and affiliated companies of the company; Industry of the company; The company's development strategy and the company's development purpose, short-term and long-term goals.

second, products and services

the company's main products; The uniqueness of the product; Whether the product has been appraised by the government or relevant departments of the industry (providing information); What awards or honors the product has won; Whether the product applies for intellectual property protection (patent, trademark, copyright); Production situation of existing production equipment; Need to increase the equipment and implementation plan; Whether the company is still preparing the development of other products; Detailed description and control of production cost.

Third, the management of the company

The organizational structure of the company (draw the structure chart); Gender, age, place of birth, education background, degree, graduate school, working years, working years in the current industry, achievements, etc. of the company's main managers; The incentive mechanism adopted by the company for the main management and technical personnel; Whether the company employs external managers (accountants, lawyers, consultants and experts); Explain the company's intellectual property rights, exclusive rights and franchise rights; Explain the company's trade secrets, technical secrets and other protection measures; Description of whether the company has related operations and family management.

iv. industry and market analysis

the history, present situation and future development trend of the industry to which the company belongs; Company products are upstream, midstream or downstream products in the industry; What is the market capacity of the company's products in the industry segment, which is increasing or decreasing at the rate of% per year, and the actual market sales reach% of the market capacity every year, and this demand is increasing or decreasing at the rate of% per year; At present, the company's annual sales revenue accounts for% of the actual market sales share.

V. Market Competition and Marketing Strategy

What competitors are there in the market range where the company's products are located, what is their market share, and what is your company's market share? Compared with competitors' products, what are the unique features of the company's products and whether these unique features are useful to customers? Whether the uniqueness of the company's products can be imitated by competitors, and whether the company takes practical measures to protect its product characteristics; If the company's products are not unique in technology, design or other aspects compared with competitors' products, what effective measures will the company take to compete with its competitors, and whether the market share of your products can be increased as a result of the competition, and how much is expected to be increased after the competition; Who are the customers of the company's products, their distribution and how do they know about your company's products; What marketing methods does the company adopt (advertising, trade fairs, training courses, computer direct sales, telephone sales, door-to-door direct sales, distribution network, retail network, mail order); Briefly describe the sales process and steps; Marketing cost; Prepare to expand into those new markets; Market preparation for launching new products; Several existing big customers.

VI. Research and development

The number of existing technology developers in the company; What development equipment does the company have? The technical level of the company's existing products (advanced and leading at home and abroad); The technical level and management ability of the technical director; Compared with other enterprises in the same industry, the income level of your company's technicians; The annual loss rate of technicians is%; What measures does the company take to protect key technologies? The company's annual investment in technology development accounts for% of sales revenue.

VII. Production process

Place of production; Is commissioned production or self-production; Whether the supply of raw materials can be guaranteed, several suppliers have been selected; What is the performance and quality of production equipment? Whether the maximum production capacity of production equipment can meet the needs of market growth; Whether the transportation conditions are convenient; Circumjacent production facilities; What production management systems have been adopted, whether they are perfect and how they are implemented; Testing equipment; Yield, repair rate, scrap rate, etc.

VIII. Capital demand and financing plan

Capital demand plan: the amount of funds needed to realize the company's development plan and the timeliness of capital demand; Use of funds: (explain the use of funds in detail and list them); Financing plan: description of the investors the company wants and the shares it holds; Other sources of funds: such as bank loans.

IX. Progress of project implementation

The planned progress of project implementation and the corresponding allocation of funds; Schedule.

X. financial plan

current balance sheet of assets and liabilities;

monthly sales revenue forecast for the second month of the first year; 3-5 years sales revenue forecast; Among the above data, the actual payment forecast; Sales expense forecast for the above months and years; Financial expense forecast for the above months and years; Forecast of management expenses for the above months and years; Other cost forecasts for the above months and years;

monthly cash flow statement for the first year of 12 months;

3-year cash flow statement;

balance sheet of assets and liabilities for 3-5 years;

calculation of investment payback period;

break-even calculation;

conclusion.

Xi. Risk factors

Please explain in detail the risks that may be encountered in the implementation of this project, and put forward effective risk control and preventive measures for technical risks; Market risk; Managing risks; Financial risk; Other unforeseen risks.

XII. investor withdrawal mode

share repurchase. According to the analysis of the business plan, the company should explain to investors the implementation of the share repurchase plan.

profit sharing. Investors can recover their investment through the company's profit dividend. According to the analysis of this business plan, the company should explain to investors the implementation of the equity profit dividend plan.

listing of shares. According to the analysis of the business plan, the possibility of listing the company is analyzed and the preconditions for listing are explained.

equity transfer. Investors can recover their investment through equity transfer. Description of the company's equity transfer to investors.

XIII. Others

Point out the investment recommenders other than the three companies

Telephone and contact of the largest component and raw material supplier

Telephone and contact of the largest distributor

Telephone and contact of the company's largest settlement bank

Lagging period of the company's receivables

Due date of the company

What quantity of the company's product inventory is generally maintained

Company's components and contacts. Income tax declaration

profit distribution in previous years

detailed resume and references of the general manager of the company