selling skills of catering service

1. Basic skills of selling food

After the greeter leads the guests to the table, the service staff should take the initiative to introduce the dishes served that day to the guests. At this point, the waiter should stand on the right side of the guest, keep the distance between 1.5 and 1 meters, have a correct posture, smile, lean forward slightly, listen carefully and remember carefully. Pay attention to two points in the process of ordering food:

First, if the food ordered by the guest is not served, you should apologize first? Sorry, business is particularly good today. XX dishes have been sold out. What do you think of XX dishes? The dishes recommended for the guests should be similar to those ordered by the guests, or more distinctive.

second, if the guests order the same type of food, remind them to order other dishes.

thirdly, if the guests express that they are in a hurry, try to advise them to order faster dishes, and do not recommend steamed, fried or stuffed dishes.

fourth, after the guest orders, ask for the weight of the guest's order, and then repeat the menu to the guest to check whether there is anything that is misunderstood or omitted. Say it when you don't hear the guest clearly? I'm sorry, would you please repeat that? . It is advisable for the guests to be able to hear clearly when speaking.

2. Basic skills of selling drinks

Before selling drinks, service personnel should keep in mind the name, origin, flavor, price, characteristics, efficacy and other contents of drinks, and answer customers' questions accurately and fluently. Vague answers will make guests doubt the price and quality of drinks in the restaurant. It's not allowed in language, either? Almost? 、? Maybe? 、? Like? Words such as.

for example, selling? XX tribute? You should sell it to the guests:? You really have a good eye, sir. XX Distillery is one of the best-selling liquors in our restaurant at present. The reason why XX Distillery is so popular with guests is that the mineral water used to make it comes from a local wonder? XX spring? XX tribute wine is a fragrant wine with pure fragrance, refreshing taste and unique flavor. At the same time, it is a good gift for your relatives and friends. I'm sure you will be satisfied if you choose it. ?

3. Selling Skills in Dining

Most guests who enter the restaurant don't have an accurate idea of what they eat today. After a short contact with the guests, an excellent service personnel should be able to accurately judge the consumption level of their reception guests, and only when the judgment is correct can they sell dishes and drinks to the guests in a targeted manner.

　? Wine leads three rounds, food leads five flavors? The banquet will then enter a climax. At this time, waiters often succeed in selling hotel dishes and drinks without losing time. For example:? Excuse me, gentlemen, I am also very happy to see you drinking so happily, but there is not much wine left now. Do you need another bottle? Often, some of the dining guests will go along with it. Okay, how about another bottle? In this way, the wine can be easily sold.

4. Sales promotion skills after the dishes are served

After the dishes are served, first tell the guests: Excuse me, everyone. Your dishes are all served. Please enjoy your meal. If you need anything else, I'm very willing to help you. ? This has two meanings: first, let the guests know that the food has been served and see if it is consistent with the food they ordered; The second is to remind the guests that they can add more food if the food is not enough.

5. Selling skills for children

Children are usually brought to restaurants by their parents. For children who don't frequent restaurants, everything in restaurants will be fresh. If you want to ask children what they like to eat, they usually can't say, but the opposite is true in choosing drinks. Due to the role of TV advertisements, children are familiar with the types of drinks. When receiving a child, you should consider what kind of drink to sell to make him like it. It can be said that: Hello, little friend. My aunt will introduce XX milk juice to you. It's very delicious and delicious. If you like it, tell my aunt, will she hold it for you?

6. Selling skills for the elderly

When selling dishes to the elderly, we should pay attention to the nutritional structure of the dishes, and mainly recommend foods with low sugar content and easy digestion or dishes that are soft and tender. How about? You might as well try this dish in our hotel. Its name is Crispy Sugar Tofu. The characteristic of this dish is that it tastes like tofu, but it is refined from raw materials such as egg white. It is smooth and tender, delicious and rich in nutritional value. Because it looks like tofu, we call it? Crispy tofu? . I'm sure it will satisfy you, and I wish you old age? Happiness is like the East China Sea, longevity is better than Nanshan? .

7. Selling Skills for Couples

Lovers go to restaurants not really to eat dishes, but to eat the environment. Romantic dining atmosphere will attract more couples to patronize. The service staff should pay attention to the observation in their work. If it is confirmed that the guests are lovers, they can sell some symbolic dishes when ordering, such as? Drawn bananas? It symbolizes sweetness, intimacy, etc. At the same time, the service staff can be proud of men, willing to show their strength and generosity in front of women, and most of them pay for consumption, so they can appropriately promote some high-end dishes.

8. Selling skills for discerning guests

In the daily reception service, the service staff often encounter some problems with restaurants. Software? And? Hardware? A judgmental guest For guests who love to find fault, the service staff should first serve with their utmost patience and enthusiasm, and do what they say? If there is something, change it, if there is nothing, encourage it, be neither humble nor supercilious, and give a reasonable answer? . Try to answer questions according to the meaning of the guests, and ask for more opinions from the guests when selling meals and drinks. How about that? I don't know what flavor of food you like, sir. Would you please give me a hint? I will try my best to meet your needs? And so on, at the same time, remember that no matter how picky the guests are, they should treat them with a bright smile.

9. Selling skills for hesitant guests

Some guests often hesitate when ordering food, and don't know which dish to order. In terms of personality, most of these guests belong to? Go with the flow? Type a, no opinion, easy to be influenced by people's opinions. Therefore, in the face of these guests, the service staff should grasp the atmosphere of the scene, accurately recommend the hotel's signature dishes and special dishes for the guests, and explain the recommended dishes. Generally, this kind of guests can easily accept the recommended dishes. In many cases, the guests have chosen nothing for a long time, and all the orders are recommended by the waiter.

11, sales promotion skills for ordinary guests with consumption level

Generally speaking, the spending power of working-class guests is relatively weak. They pay more attention to the benefits of food and demand that the dishes are cheap and good. When selling dishes to these guests, we must master the scale and learn to respect them. If we sell high-end food too much, they will feel embarrassed and lose face, and even hurt the self-esteem of the guests greatly, which will easily make them feel bullied by the store. Therefore, when selling high-grade dishes and drinks, we should adopt a tentative marketing method. If the guests insist on not accepting them, then the service personnel need to turn around and make a fuss about middle and low-grade dishes and drinks. Remember, guests with low consumption level are also distinguished guests of the hotel, and favoritism will make these guests never look back.