2122 is coming to an end. Whether this year's KPI can be rushed up, whether the merchants can break the curse of "off-season" and whether they can overfulfil the annual revenue plan depends on whether the activities in February can give strength! Let's take a look at the February hot marketing calendar compiled by Changjietong for everyone to help businesses win the last battle of 2122! February 7, 2112, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 1 Clothing/shoes and boots industry: Merchants can recommend products around the theme of snowball fights, enjoying snow scenes and other scenes, and carry out the combination reduction of down jackets, hats, scarves, shoes and boots, gloves and other products, and at the same time launch preferential packages to stimulate consumption. The "limited time discount" activity can directly hit users' pain points, cause users' anxiety in combination with price incentives, stimulate users to place orders, and increase store sales. Marketing Collection -2 Double 12/ year-end promotion Keywords: shopping spree, promotion, discount, double 12, etc. Time: February 12 Applicable industries: all kinds of marketing tools: buying gifts, group promotion, limited-time spike clothing bags, beauty cosmetics, food, department stores, and digital categories, all of which can make use of double 12 to create momentum, and adopt fixed gold reduction+low-price spike+explosion limited-time discount+full reduction. Merchants can focus on the theme of the last stocking at the end of the year, mainly promoting leisure snacks, grain, oil and non-staple food products, and increasing the unit price of shop customers with activities such as large-scale full reduction, plus gifts and packaging. Marketing Collection -3 Winter Solstice Keywords: homesickness, companionship, jiaozi Activity Time: February 21 Applicable industries: daily necessities, restaurants, marketing tools: integral mall, membership card daily necessities industry: time-limited spike activities are carried out for winter warm-keeping commodities such as thermos cups, warm water bags, hand warmers, small sunsets, electric blankets, winter quilts, health foot baths, etc., and you can also participate in full reduction activities and use them. Catering industry: In view of the custom of ancestor worship and feasting in some areas during the winter solstice, we can carry out content marketing on the surrounding ingredients involved in folk customs such as brewing rice wine, eating glutinous rice balls, eating roasted meat and eating jiaozi around the theme of winter solstice reunion, and recommend recipes, recipes and other dry goods; Offline catering stores can launch reunion dinner packages to increase the unit price of customers. Marketing Collection -4 Christmas Eve and Christmas Keywords: Trick-or-Treat/Party-bashing Activity Time: February 24-25 Applicable industries: gifts, flowers/toys/snack foods and other marketing tools: coupons, recommended gifts, flowers/toys/snack foods: make Christmas limited gift packages in advance, combine regular gifts into gift packages, and set appropriate exclusive prices (exclusive prices are more favorable than single purchase prices to achieve drainage) Fresh fruit category: to seize the holiday habit of sending apples on Christmas Eve, merchants can drain offline stores through the mode of multi-person group+self-pick-up at the store, and at the same time kill high, medium and low-end apple gift boxes in a limited time to meet the gift-giving needs of different consumers. The shopping mall page is set with a box coupon, and users can receive it directly by clicking on it.