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What's the difference between theme restaurant design and brand restaurant design?
Key points of theme restaurant design

1. No matter what type of restaurant decoration design is limited by the limited internal space, it is necessary to achieve the most economical and orderly combination of building materials and furniture, so that the overall decoration design style of the restaurant is complete and harmonious with all small areas.

2. If a restaurant only uses the simplest plane configuration to create a unified effect, it is very easy to lose its aesthetic feeling because of monotony, and the overly complicated configuration may make the restaurant interesting but too messy.

3, proper configuration, in order to achieve the effect of adding a little more and reducing a little less, removing a part will have a sense of detuning.

4. Therefore, when designing restaurant decoration, we must pay attention to using appropriate laws to grasp the essence of order, so as to achieve a complete and flexible plane effect. In the design of dining room space, due to the different sizes of spare space, its combined use is also different, and the suitability of various spaces and the rationality of various space organizations must be considered.

5. Restaurants with different themes can reasonably use different light sources to create different dining atmosphere. At the same time, the intensity of various lights can match the change of different colors in the restaurant, highlight the characteristics and aesthetic feeling of the dishes, and leave a deep impression on the diners.

Key points of brand restaurant design

1, brand design positioning

The catering industry is a complex and comprehensive project, and there are many factors that affect the catering operation, including price, characteristics, service, environment, location, awareness rate and other factors. Many catering enterprises mistakenly think that the registered LOGO is the brand. Consumers know the name of that restaurant and feel that the brand is famous. But in fact, a brand is not equal to a famous brand. Only at the stage of famous brand can we talk about brand assets and brand power. From brand to famous brand is a long-term construction process, and the first thing to do is brand positioning. Therefore, in the design, it is necessary to comprehensively consider the relevant factors according to the brand positioning to reflect the personality and characteristics of the catering industry.

2. Personalized brand

People with personality are often unforgettable, and so are brands. In this era of highly homogeneous products, many brands are not very different. How to let consumers see your brand at a glance and remember the brand's "face" firmly requires brand personalization. Another view is that the purpose of building brand personality is to distinguish the brand from other similar brands as much as possible, so that customers can remember it at a glance. If a brand has strong personality, it will leave a deep impression on consumers.

3. Improve the function through design.

Characteristic management is the soul of catering enterprises, and catering enterprises without characteristics are lifeless. The publicity of catering characteristics is the first priority for catering enterprises to strengthen their physical development, and small and medium-sized catering enterprises must pay attention to it. Each restaurant has its own characteristics and style. Through brand design, you should let consumers know what you do, what features you have, what is the difference from others, whether it is a good consumption environment or a low food price. Especially in today's catering industry characterized by high quality, characteristics and monopoly, such publicity is particularly important. When the characteristics are publicized and customers taste them, the feeling is the characteristics, then the restaurant will be full of customers.