Localized life service is the local, offline, with a physical store dining, living services, leisure and entertainment business service information, in a kind of "store" way to present to the Internet users.

Through the platform of local life service, it helps users to see the local merchants, provides users with convenient and comprehensive merchant information, and provides free promotion channels for offline merchants.

Taobao's localized life services include:

1, cleaning and washing;

2, online laundry;

3, automobile services;

4, photography services;

5, wedding services.

Localized life services and its specific advantages are:

1, to provide users with comprehensive information on local life services, quickly and easily find the goods they want;

2, for offline merchants to provide free promotional channels, so that users can find businesses through the local life services platform;

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3. Saving the time cost of finding merchants;

4. Expanding the promotion of merchants.

Reference: Baidu Encyclopedia - Local Life Service