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Domino's quit Italy, the birthplace of pizza! Are Italians not used to American pizza?

Italians really can't get used to American pizza, but Domino's withdrawal from the Italian market was really influenced by the epidemic and other big environments. Because of the epidemic, the catering industries in various countries have been greatly impacted. Now Domino's has closed its last store in Italy, which means Domino's has completely withdrawn from the Italian market, which is not surprising to the locals. Everyone knows that the birthplace of pizza is Italy, where they have very authentic and delicious pizza, and they have long been accustomed to the local flavor, and naturally they can't accept the entry of foreign brands. Obviously, Domino's decision to enter the Italian market is very wrong.

The news that Domino's withdrawal from Italy, the birthplace of pizza, has aroused heated discussion among many people. Many people said that it was not surprising for this result. Domino's is an American pizza brand, and it is really very difficult for the brand to win a piece of land in the birthplace of pizza. Everyone knows that Italy is the birthplace of pizza, and local people really like pizza, but it does not mean that they will like American pizza. According to the data, local people prefer pizza with local characteristics to American pizza.

Domino's failure is not surprising. Italians really can't get used to American pizza. Pizza is a local specialty. It's like someone trying to sell ice cubes to Eskimos. It can't be successful at all. Deciding to locate the market in Italy is a wrong decision, and Domino's failure is also an expected result.

Italians are not used to American pizza for one thing, and a large part of it is due to the epidemic. The epidemic has dealt a great blow to the catering industry, and eating out was restricted during the epidemic control period. Many catering industries declared bankruptcy because of the epidemic. As a catering industry, we should still keep an eye on the market to avoid unnecessary losses.