What do the terms O2O, P2P, B2C, C2C, B2B mean? Friends who are concerned about the Internet must often be able to encounter these abbreviated terms, but what do these abbreviations actually mean? I will combine my own understanding, for you to fully explain, these puzzling vocabulary.
B=Business, that is, business; C=Customers, that is, consumers, so that a good understanding of these abbreviations; M=Medium, that is, the medium of B2B: (Business To Business) business-to-business transactions, refers to the enterprise and business through a dedicated network or the Internet, data and information exchange, transmission, trading activities Exchange, transfer, carry out trading activities of the business model. It combines the intranet of an enterprise with its customers through a B2B website, and provides better services to customers through the rapid response of the network, thus promoting the development of the enterprise's business.B2C: (Business To Consumer) Business-to-person transactions and its Chinese abbreviation is "business-to-consumer". B2C: (Business To Consumer) Business to consumer transactions and its abbreviation is "business to customer". "Business to customer" is a mode of e-commerce, that is, usually said to be direct to consumer sales of products and services business retail model. c2c: (Consumer To Consumer) individual to individual transactions c2c is actually a professional term of e-commerce, is the individual to individual e-commerce. O2O: (Online To Offline) online to offline transactions, with the concept of Internet + put forward, and now O2O has become more popular up What is O2O? O2O, that is, Online to Offline / Offline to Online, translated into Chinese is "from online to offline" or "from online to offline". O2O is translated into Chinese as "from online to offline" or "from offline to online", which is simply understood as opening up the online and offline, converting the online traffic into offline consumption, or turning over the offline consumers to online. For the Internet industry, more refers to the former, that is, the offline business opportunities with the Internet.
O2O should be the hottest word in the Internet industry in the past year. Numerous accounts of O2O say the concept came from the United States. However, I would like to say that I have never heard of O2O abroad, and I can't find the search record of O2O in Google index, and there is only a Chinese entry for the word O2O in Wikipedia. This is not necessarily to say that O2O is a concept made up by the Chinese. Rather, it is to say that the concept of O2O emerged in China, and the reason why O2O emerged in China rather than in the West is, in my opinion, twofold. One is that China has a huge population and a vast area, which results in low labor costs and poor offline information flow. Therefore, on the one hand, China's offline merchants have a strong need to disseminate business information online, on the other hand, there is a cheap and efficient logistics and service system to ensure that the completion of the closed loop of consumption. The highly developed information dissemination system in the West and the very high cost of the logistics system, decided that they can not interest in O2O. Second, the core of O2O marketing model is online prepayment. The developed credit card payment system in the West makes them not need to rely on online prepayment. Alipay, WeChat payment this model, in Europe and the United States under the financial system and there is no market. Online prepayment is not only the completion of the payment itself, but also the only sign that a certain consumption can be finalized, and moreover, it is the only reliable assessment standard of consumption data. The operation of the entire O2O model relies on online prepayment to be able to complete. Internet + O2OO2O is the combination of offline business opportunities with the Internet, which opens up new market channels for traditional enterprises, now the traditional business is not easy to do, the cost is gradually increasing, and through the O2O method, you can reduce the cost of marketing, open up new market channels. For example: there is a young man surnamed Wang in Nanjing, their own operation of a fruit store, business is very cold, and then his friends let him look for opportunities on the Internet, so he looked for someone to build a website, through the Internet channel to sell his products, did not expect the current monthly turnover reached more than 300,000, Nanjing, the local media has also reported. Of course there are many ways to combine offline business and online business, but now the traditional business Internet, is the trend that can not escape
How can we play O2O?O2O you think it is important, it is meaningful to you, you think it is not important, it is meaningless to you! For traditional enterprises and entrepreneurs, what we have to do is not to be a spectator. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business in a practical way! If we do not understand, we will go to research and study; if you understand, roll up your sleeves and do it. Want to move their business to the Internet to do, need a carrier to show their products, either build a website platform, or do a store, because only then can others find you, in fact, do the site is very easy, apply for a store is also very easy, and the most difficult is how to get traffic? Traffic is equivalent to the customers in our traditional business. If you let the website to get traffic, then inseparable from the SEO optimization technology, if you let the online store to get traffic, inseparable from the technology of e-commerce operations, these are the two major mainstream Internet traffic promotion technology, but also our traditional enterprises to open up the Internet channel of the tool, so if you want to play O2O to learn these two major technologies. Now there are many online tutorials on this, but many are outdated, because the Internet is constantly changing, in order to avoid letting everyone learn the wrong outdated knowledge, I unite the Internet cattle, the formation of a qun, want to learn SEO and e-commerce partners, you can come here to study the group's beginning of a few digits: 2? 6? 4, the middle of a few digits is: seven eight three The last few digits are: 6? 0? 2, according to the order of the combination can be found, I would like to say, unless you want to learn this area of knowledge, so that they access to the Internet opportunities, if only to get together, do not come.
2. What is P2P?P2P is the abbreviation of English peer-to-peer, meaning person to person. Most of the explanations, say that P2P is a network financial model. This is not wrong in most cases, but only focusing on Internet finance, in fact, does not really understand the essence of P2P.P2P network borrowing, also known as peer-to-peer network borrowing, is a small amount of money gathered to lend to the people who have a need for funds, a kind of private micro-lending model. Individuals can provide small loans to other individuals through a third-party platform (P2P company) under the premise of charging a certain service fee. But in fact P2P is not only limited to the field of Internet finance, but also permeates many aspects of the Internet.Peer in English not only refers to individuals, but also emphasizes the reciprocity of ability and status between people. In other words, status equivalence is the core of P2P. From the network topology to the cultural field in which it is generated, this characteristic is reflected everywhere. Some Western scholars believe that P2P is the fundamental characteristic of the Internet, which is essentially different from the top-down model of mass communication, turning the professional arena into a platform for everyone to participate.
3. What is B2B, B2C, C2C? B=Business, i.e. merchant/merchant. C=Customer, i.e. customer/consumer. So from the literal understanding, B2C is "business to customer", that is, usually said business retail, direct to consumer sales of products and services. Enterprises provide consumers with a new type of shopping environment through the Internet - online stores, consumers through the network in the online shopping, online payment.B2B is "business to business", refers to the business-to-business marketing relationship, e-commerce transactions between the supply and demand sides are businesses B2B is "business-to-business", which refers to the marketing relationship between enterprises, and e-commerce transactions between the supply and demand sides are merchants, and they use the technology of the Internet or a variety of business network platforms to complete the process of business transactions.C2C is "customer-to-customer", that is, the e-commerce between individuals and individuals. Taobao is a typical C2C platform, everyone can go to open store, everyone can go to buy. Therefore, the rise of micro business in recent years should also belong to the C2C model. In recent years, there is a P2C concept, that is, production to consumer, goods to customers. The product is sent directly from the producer to the consumer, without any transaction link in the middle.
Here to popularize the knowledge of the Internet + "Internet +" several layers of meaning
Currently very popular "deconstructionism", whether it is business, industry, or movies, music, because of deconstruction and It's also a way for people to see through to the essence of what it is. To put it bluntly, it is to explain a word or a thing in a more common and easy-to-understand language, and dig out its connotation to show in front of users. Here, Viagra also tried to do a deconstruction of the "Internet +", in order to dig "Internet +" deeper several layers of meaning.
Internet thinking +
"Internet +" the first connotation of "Internet thinking +", the first step in the integration of traditional enterprises "Internet +" is to understand the Internet, so understand the Internet thinking +, so the first step in the integration of traditional enterprises "Internet +" is to understand the Internet, so understand the Internet thinking +. is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? In the long-term development of the Internet business model, many Internet companies have accumulated a large number of cases and data, enough to allow them to summarize a set of methodology suitable for their own development, this methodology can be regarded as Internet thinking. Internet thinking is summarized by Internet enterprises, more suitable for online business model, so the traditional enterprises will not be too suitable for offline business. "Internet +" requires traditional enterprises to first understand the Internet thinking, and then combined with the actual situation to explore a new business model.
The typical Internet thinking of Lei Jun's "focus, extreme, word of mouth, fast" seven-word trick, but also other such as ecological thinking, platform thinking, free thinking, cross-border thinking and other Internet thinking. It is these rich Internet thinking, constituting a wide variety of Internet business models. Internet thinking is like the standardized process of the catering business, which is characterized by rapid replication. But Internet thinking is not everything, the current more so-called "losers, fans, iterative" and other Internet thinking is built on the basis of product operation, business marketing and user service, not the specific embodiment of the business model.
Internet channels + in the eyes of a part of the Internet, the Internet is a tool, this view Viagra is recognized. As before the age of steam, the age of electricity, these tools to liberate more labor and then engaged in more work, to bring greater convenience to production and life. As a tool, the Internet has made a big contribution to the arrival of the Internet 2.0 era, the Internet has become a new channel for businesses to market and trade. This channel is the same as other offline channels, but more efficient, online payment makes it easier to buy goods, online selection of more kinds of goods, the important thing is that the Internet channel so that the merchant's market increased by more than ten times, completely break through the concept of territory, without regional agency mechanism can also sell goods to farther away places. "Internet +" business model is successful because the Internet in business to create a new marketing and supply channels, with this channel all transactions are not a problem. Theoretically, any commodity in any industry can be realized online transactions, the birth of e-commerce to the present, basically all the commodities we have seen have been put on the Internet shopping malls. Therefore, to explore the "Internet +" must study the "Internet channel +" this attribute, the channel is an important part of the Internet transaction, whether it is B2B or B2C.
Internet platform (ecological)
The Internet has developed to the 3.0 era, entering the era of Internet + integrated services. In addition to a particularly large market, large Internet merchants have not seen those native market is not large enough industry, but a merchant enough industry is the need for Internet services, large merchants simply make a website that only serves sellers and buyers, and not engaged in the industry itself, which is what we currently see the major platforms. E-commerce platforms, logistics platforms, social platforms, advertising platforms and so on all kinds of platforms, later, these platforms began to vertical and segmentation, the emergence of beauty, fresh food, alcohol, footwear and other more professional platform. The essence is e-commerce, integration of social, logistics, marketing and other tools, to provide buyers and sellers to maximize the service, the profit model is to earn the service fee. These platforms have become bigger and bigger, and are not limited to the industry they started in, but attract more technology and service providers through the platform, and start cross-border development, such as social platforms will do games, e-commerce and hardware, etc., e-commerce platforms will also do literature, movies and sports. These platforms will do business in almost every popular industry that can be found today, and some seemingly unrelated businesses have been brought under their umbrellas due to their strategic development needs. The way to realize this is through cooperation with other businesses and acquisitions, mergers and acquisitions. They themselves can do their own do, can not do or do not want to do to others to do, so that by *** the same value chain composed of the Internet ecosystem similar to the natural ecosystem. Traditional enterprises to integrate "Internet +", on the one hand, can do their own platform or ecology, on the other hand, in the early stage can also join a platform or ecology, sit those platforms do not want to do or do not want to do, so as to realize the initial transformation of enterprises through the platform and ecological strategy. The platform side will provide enough help and support for the enterprise, and in the future it is likely to be a must for the transformation of traditional enterprises. Most enterprises will choose to walk on two legs, one is the platform and ecological entry, the other is the enterprise's own exploration, so as to avoid the risk of unsuccessful transformation. Internet of Everything+ For "Internet of Everything+", this can also be called "Internet of Things+". Although now everywhere is smart hardware, everywhere talk about the Internet of Things, to realize the real "Internet of Everything +", there is still a long way to go, this is the future of the "Internet +" form. "Internet +" was proposed, but also because the future will be the era of Internet of everything, from business to things, to people, to things, all are connected, which will have more business models, but also the ultimate goal of "Internet +". Because in that era, business and enterprise has not divided into online and offline, the whole society is a "great unity" state, there will not be the so-called business transformation talk, "Internet +" has also completed its mission. The future of the "Internet +".
How to understand "+" In addition to the "Internet +" of the Internet part to do a deconstruction, here is also a brief description of the "+". This "+" can be seen as a connection and integration, all parts of the Internet and traditional enterprises are included in this "+". There will be a government to "Internet +" to promote, foster and supervise, there will be a transformation of business services business services, there will be Internet companies to traditional enterprises continue to visit, there will be traditional enterprises and Internet companies uninterrupted discussions, as well as connecting online and offline equipment, technology and models. If you go through the information, there will be more content in it. In short, this "+" is a policy connection, a technology connection, a talent connection, and a service connection, ultimately realizing the docking and matching of Internet enterprises and traditional enterprises, thus helping to complete the historical mission of their mutual integration. In terms of technology, "+" may refer to WiFi, 4G and other wireless networks, mobile Internet LBS, sensors in a variety of sensing technologies, O2O online and offline connection, the scene of thousands of consumer consumption, artificial intelligence in the human-computer interaction, 3D printing in the remote printing technology, production workshop in the industrial robots, industry 4.0 in the industrial robots, and the Internet is the most important technology. Industrial robots, industry 4.0, one of the smart factory, smart production and smart logistics. Here is not to list, there will be more and more new technologies to serve the "Internet +" in the future. This article mainly talk about what is the Internet +, in fact, in addition to make a definition of it, most of the chat is still related to the "Internet +" content, which is a bit of the author's research. Or rather, the author's cognition of the "Internet +" is what I wrote today, not necessarily accurate and comprehensive, and look forward to more relevant people to discuss with me. The technologies mentioned in the "+" section at the end of this article are commonplace in the industry, but may still be very new to traditional business practitioners. About the specifics of these technologies, I will be in another article to expand the narrative, I hope you pay attention to the "Internet +" friends continue to pay attention.