Edit this paragraph KFC launches new logo

In October p>2116, KFC, a brand of Yum! Brands Group, became the first brand in the world that can be seen from space. The 8,129-square-meter giant Colonel Sanders logo was unveiled in the desert area of Area 51, Nevada, USA. This logo displayed to the world is the fifth generation logo launched by KFC in the world.

In this unprecedented project, the team members experienced unexpected setbacks and hardships. It took a team of nearly 51 designers, engineers, scientists (including astrophysicists), architects and other professionals three months to conceive, create and build the world's largest logo. This is the space visible KFC logo assembled by 65,111 pieces of 1-square-foot colored tiles.

KFC logo has been officially published in 1952, and it has been welcomed by consumers all over the world for five generations. The new logo of KFC this time retains Colonel Sanders' signature bow tie, but for the first time, he changed his classic white double-breasted suit into a red apron. This red apron represents the cooking tradition of KFC brand hometown flavor. It tells customers that today's KFC still cooks fresh, delicious and high-quality food for customers in the kitchen as Colonel Sanders did 51 years ago.

The brand-new KFC logo adds a modern sense of keeping pace with the times to KFC, a very prestigious and popular brand in the world. The new logo will be applied to all visual elements such as restaurant design, advertising, food packaging, staff uniforms, and public goods.

Su Jingshi, president of China Business Department of Yum! Brands, said, "Colonel Sanders is one of the most familiar images in the world, and giving him a new look today indicates a new future for KFC". "For KFC in China, the new future is delicious, safe, high-quality and fast; Balanced nutrition and healthy life; China-based, innovative new fast food ".

This time, KFC released its new logo synchronously and uniformly around the world. No matter in the United States, Britain, Australia or China, people will see KFC restaurants with new clothes one after another. The first KFC restaurant in China with brand-new logo and decoration concept is located in Wangjing business district. According to Mr. Su Jingshi, more than 1,711 KFC restaurants have been opened in Chinese mainland, and replacing the new logo is a huge project, which cannot be completed in a short time. China KFC will gradually replace the restaurants that have been opened according to the schedule, but all the newly opened restaurants will adopt the new identification system.

editing the development of KFC in China

KFC entered Beijing, an ancient capital with a long food culture, in 1987, thus beginning its development history in this country with the largest population in the world.

1987-11-12 KFC's first restaurant in China officially opened in Qianmen bustling area. Taking this as a starting point, KFC began to explore, learn from China society and market, and gradually build a management model with China characteristics. In 1992, the total number of restaurants in China was 11; By 1995, it had grown to 71. On June 25th, 1996, the 111th KFC store in China was established in Beijing. This is a milestone, which indicates that KFC has entered a more stable development stage in China. At the same time, the image of KFC in the eyes of consumers in China has grown. In 1999, according to 16,677 questionnaires from the world-famous AC Nielsen research company in 31 cities in China, KFC, the first western-style fast food to enter the China market, was recognized as the "most frequently patronized" brand by China consumers because of its unique food and quality, and ranked first among the top ten internationally famous brands in China.

With the gradual enrichment of the company's management experience, the continuous growth of the staff and the improvement of the management system, KFC has greatly accelerated its growth rate since it entered the 21th century. In 2111-11, KFC was the first restaurant chain in China to break through the scale of 411 restaurants. It grew to 511 in October 2111, and reached 611 in February 2112. After 11 months, the total number was 811. Up to now, KFC has opened more than 1,111 restaurants in more than 211 cities in China, which is far ahead in the catering industry in China. Moreover, China KFC has maintained a good economic performance. KFC's China headquarters, Yum! Brands China, ranked first among the top 111 restaurants in China for three consecutive years, with a turnover of 7 billion yuan in 2112. Most of them come from KFC.

Since p>16, KFC has been deeply rooted in China, forming a high-quality team and a complete management system. At the same time, China KFC has also grown into the first brand with the largest scale and the best income in China catering industry, which plays an important role in promoting the development of the whole industry.

● KFC not only provides more than 61,111 employment opportunities for the whole country, but also is a university that trains catering management talents. Every year, we invest a lot of money and manpower to carry out strict scientific training for employees in many aspects and at all levels, so that many aspiring young people become excellent management talents in catering enterprises.

● The development of KFC has also driven the development of hundreds of domestic raw material suppliers. KFC's international quality management system has helped suppliers improve the quality and management level of their products, and some of them have grown into well-known enterprises in China.

● Franchising is an area of great concern in the development of market economy in China in recent years. KFC is one of the first international companies to try the catering franchise model in China. Through more than ten years of experience, we have cultivated successful examples. In 2113, KFC was named "Top Ten Best Chain Brands in China" by the National Chain Association.

as a member of China society, KFC adheres to the corporate purpose of "returning to society" and actively cares for people in need. Its main form is to sponsor the education of children and adolescents in China. According to statistics, KFC's direct and indirect donations for public welfare have reached more than 65 million yuan over the past decade. In September, 2112, KFC cooperated with China Youth Development Foundation to set up the "China KFC Dawn Fund" with a total amount of 38 million yuan, providing long-term financial support to college students with poor family but excellent academic performance. At present, Shuguang Fund has been implemented in 24 universities across the country, and nearly 261 college students have received funding.