and the first Chinese and western restaurant "Houcaller" Xiamen Sibei Store opened. Unique business ideas and accurate market positioning have made the business of Houcaller Sibei Store prosperous as soon as it opened. Therefore, the "Houcaller" Lujiang Store, Jiahe Store and Hu 'ao Store in Xiamen were promoted to open in succession from 1993 to 1994. For a time, "Houcaller" Chinese and western restaurants have become a beautiful landscape in Xiamen's catering industry, and it has become a fashion to go to "Houcaller" restaurants. In the face of achievements, the decision-makers of "Houcaller" were not complacent. After investigation and demonstration, in 1995, they put forward the strategy of developing the company in the big market of China. And decided that the company will move from Xiamen to the whole country in the international mode of chain operation. When Erqi North Road Store in Zhengzhou, Henan Province opened, "Houcaller" officially moved from a local catering enterprise to a national catering enterprise. From 1995 to 1997, Houcaller opened dozens of Chinese and western restaurants in Shanghai and Henan. All restaurants are well received by local consumers, and the successful cross-provincial operation has strengthened the confidence of "Houcaller" to move towards a national catering enterprise. Faced with the intensification of competition in the catering market and the acceleration of market changes, in 1997, after summing up the gains and losses in the past few years and analyzing the future market development trend, the company decisively revised its development strategy and put forward the strategic civilian road of taking the road of specialization and making the enterprise specialized and strong. At the same time, further planning the company's short, medium and long-term development goals, so that the company has a clear development direction. During the stormy course, the "Houcaller" people came all the way, and the company's decision makers firmly grasped the development direction of the company and unswervingly promoted market development and internal construction of the company in accordance with the strategic principle of "being expert and strong". Enrich and strengthen the company's headquarters, formulate a series of rules and regulations to adapt to the development of enterprises, and make the company embark on a new stage of scientific management from experience management. Since 1997, after several years of efforts, the company has formed a core team with pioneering and innovative consciousness with hierarchical age structure, complementary knowledge structure and integrated personality structure. In order to form a solid foundation for the core competitiveness of enterprises. At the same time, the company formulated and promulgated a series of rules and regulations, such as "Houcaller Basic Work Manual", and successfully introduced the enterprise CI and CS system engineering. Make an overall plan for market development, and determine the strategy of concentrating funds and energy and fighting regional difficulties, so that the brand building of "Houcaller" has achieved famous brand benefits. From 1997 to 2111, nearly 71 "Houcaller" allied chain stores were opened in Fujian in three years, which basically completed the strategic layout of Fujian military market. Throughout the country, in recent years, dozens of chain stores have been opened in Zhejiang, Jiangsu, Guangdong, Shandong, Henan, Chengdu, Chongqing, Wuhan, Urumqi and other places. Therefore, in Fujian, according to a survey by a survey agency, the brand awareness of "Houcaller" is close to 31%, and the brand awareness of "Houcaller" in other markets in the country has also increased rapidly. Recently, the company is seeking to form strategic alliances with world and domestic famous retailers and open the market in a more effective way. Adhere to the internal control and innovation mechanism of combining strict food quality management with continuous product innovation, so that the main products of Houcaller restaurant are clear, the new products are promoted orderly, the dishes are delicious and the food quality is unified. To this end, the company has established a unified logistics distribution center and cannery to strictly control the quality of raw material procurement. The main ingredients that determine the taste of food are produced by the company's cannery in a unified way, and other ingredients and condiments that have not been produced by the company's cannery are also formulated by the company in a unified way, and other canneries and condiment factories are entrusted to carry out OEM production and unified distribution, thus ensuring the stable food quality and uniform taste of "Houcaller" chain stores all over the country. Since the company made a strategic revision in 1997 and put forward a second venture, in recent years, due to the strategic planning of enterprises to the building of core competitiveness; From brand building and maintenance to the formulation and implementation of rules and regulations; From the development and construction of the market to the inspection and inspection of chain stores' business; From the cultivation of talents to the research and development of products; From the continuous improvement of restaurant image to the improvement and upgrading of dining environment, the company has devoted a lot of manpower, material resources and financial resources. Therefore, the brand image of "Houcaller" has become increasingly prominent, and the sense of consumer identity has been continuously strengthened. In 2111, it won the honor of "Chinese Famous Restaurant" and "National Green Catering Enterprise". At present, the company has opened more than 61 chain stores in large and medium-sized cities across the country, and established a logistics distribution center. A cannery has a total investment of more than 81 million yuan and more than 3,111 employees, basically forming a group and chain management model. On the way forward in the future, the company will, as always, adhere to the purpose of "creating a first-class catering brand and opening a century-old restaurant", and unswervingly continue to make efforts towards the goal of building the first brand of China Steakhouse Restaurant, so as to make "Houcaller" a well-known catering brand and write a new chapter for China's catering culture. In August 2113, "Houcaller" was rated as a famous brand by Xiamen Trademark, and it will enter a new stage. Xiamen Houcaller Catering Entertainment Co., Ltd. Address: Room 711, South Building of Xingang Plaza, No.16 Hubin North Road, Xiamen