who are u 2015-07-03 14:46:58

Shopping for a gift for yourself, your family, or your friends during the holiday season is the best way to show your appreciation and gratitude. For businessmen, the holidays are also a good business opportunity to make money. So how to do a good job of holiday marketing? What are some of the marketing techniques for the holiday economy?

Prepare in advance

It is important to note that holiday marketing is emphasized, but it should not result in holiday looting marketing. When we plunder, we may see a momentary boom, followed by endless market weakness after the holiday. This point is very worthy of our calm reflection. Many companies planning department, in the holiday season is concerned about how to have a "surprise victory" or "four two pounds" to attract attention to the planning of ideas.

Only before the holidays to start preparing for the "holiday marketing" that would be wrong, holiday marketing is a systematic project, if not usually do a good job of the basic skills, and rely solely on the holiday before the temporary, may be very confusing. Therefore, merchants should do a good job of holiday marketing research, do a good job of their own advantages and disadvantages of the analysis.

How to do a good job of holiday marketing? Clear goals! According to the different holidays, to be targeted to do a good job of marketing, correctly analyze the consumer's holiday appeal, analyze the degree of consumer tendency to the product, holiday consumption behavior, must develop a quantitative index, in order to achieve the purpose of the assessment, control and planning. Such as catering entrepreneurs can prepare for the Spring Festival festive atmosphere of catering food, Dragon Boat Festival can be prepared to gift consumers dumplings.

Capture the characteristics

According to the style of the holiday features, try to create a joyful holiday atmosphere. From the holiday features, the Spring Festival, "May Day", "11" these three long holidays also have different characteristics. The Spring Festival is a traditional festival, "May Day", "11" is a leisure holiday. In the operation of this feature should be seized.

Highlight the promotional theme

In the holiday promotional activities, the development of promotional activities to give consumers a refreshing feeling, to create a relaxing, enjoyable consumer atmosphere. Therefore, the holiday promotional theme design needs to meet several requirements: one to have impact, so that consumers look after the memory; and to be attractive, so that consumers are interested; three to the theme word short and easy to remember, impressive. Such as the Hanukkah, Taobao launched "about double 11, 50% off sale" activities. "Sellers bear the freight", "buy happy singles gift" and other slogans are endless. The shopping spree was also a big win and a major promotional point.

Make good use of the price war

The price war here does not mean that the price of the one-dimensional pressure, in the discount with a little skill, but also can be very good in the price of winning the war.

Mastering the means of promotion

During the holidays, there are many ways to promote, such as carrying out live shows, buying gifts, discounts, points, lottery and other ways. What kind of promotion method to choose depends on the specific situation of the project you are engaged in.

Promotional programs to be scientific

1, differences in promotions, so that consumers heart. Traveling in the holiday season you will find that everywhere is "full specials", "buy two get one free", "full several discounts" and other sensational advertising, but see more consumers do not like it. Might as well change the way, the use of "ladder price" principle, in the promotion of goods written on the "limited number, sold out" words to attract consumers, in a certain period of time after the withdrawal of the goods, so that consumers have a sense of trust, and produce "I do not buy today, tomorrow will be bought by others, or the first to start for the strongest" mentality, thus promoting the sales of goods.

2, interactive marketing, so that consumers know more about the goods. Some sellers will be angry because the customer only look not to buy and bad service attitude. Nowadays, consumers pay more attention to all aspects of things, not just stop at the goods. If your service attitude is not good, even if consumers like the goods very much, a large part of consumers will choose not to spend money here. In this case, it is necessary to learn how to patiently establish an interactive relationship with consumers, attentively explain the goods to consumers to promote consumer understanding of the goods.

There are very many festivals throughout the year, according to different festivals to choose different themes of activities, recommended to the customer different products, is very effective to enhance profits a good time!

The first half of the year is a festival quite a lot of time, although not as grand as the double eleven, but also is not to be underestimated nodes, the use of each holiday marketing, in the face of colorful store decoration, a variety of activities impact, so that the store to a higher level rather than in the adversity of the struggle and.

Process of event planning:

1. Determine the theme of the event

Every event will have a gimmick before the event is the theme of the event, then our holiday activities are certainly related to our holiday, the following is the last 3 months of the holiday activity table.

May:

1.) Labor Day activities: the theme can be treat yourself, treat the closest people around you, Labor Day I'm the most glorious and other themes for the store's activities and promotions.

For example:

2) Cool Summer Home Appliances Festival: is for some of the home appliances activity planning, mainly fans, air conditioners and other appliances to prevent summer heat

3) Mother's Day merchandise sales and activities: Mother's Day is May 10, we should be in the beginning of the May Day Labor Day activities to start planning to preheat the Mother's Day activities to the theme of thanksgiving words to repay the mother's love! Launch activity planning.

For example:

June

1) Children's Day, clothing, toys, food exhibitions and sales: for Children's Day, there will be children's clothing, costumes, vigorously promote, as well as to give the children's child life, toys and other commodities to plan.

2) pre-test supplements exhibition and sale: for the children's academic very important parents in June to start the promotion of pre-test supplements goods, will be more effective.

3) pre-test supplies exhibition: for schools, classes may be large quantities of wholesale pre-test supplies, this time to highlight the quality of our goods quality.

4) skin care and sun care products joint exhibition: summer products should be the best selling sunscreen products, we can investigate the most concerned about women's sunscreen products, sun screen whitening, light, moist and so on. Can also be promoted by scene, for office workers, vacation, etc..

5) Dragon Boat Festival goods exhibition and activities: mainly food, there will be their own home to eat, as well as to give to friends and relatives, classification level to do a good job.

July

1) Joyful Summer Vacation Fun Contest, Merchandise Show and Sale: During the summer vacation, there will be a lot of parents who will take their children on trips or have more time to spend with them at home, and this is the time when we can provide them with the items they need.

2) summer vacation independent travel goods exhibition: for travel goods, this time to do a good job with the product sales, the effect will be better.

3) Father's Day gift exhibition: we can give the father a different holiday, my shoulders to hold up a sky for you and other holiday theme planning.

2. The purpose of the event:

Our holiday promotions are certainly to be relevant to the holiday season at the same time, warming up the new models, clearance of out-of-season products, as well as pulling the sales of the hot models, this time we have to target our crowd, new customers and old customers have different membership policies, so that old customers know that he enjoys the preferential policies, as well as to promote the new! customers to also upgrade the treatment of old customers.

3. Evaluation of the effect:

We have to pay attention to the growth of traffic after the end of an activity, as well as the subsequent rate of decline! Brand awareness is increased, the buyer's evaluation of the brand is recognized! The increase in the number of new customers and old customers to increase the rate of return! As well as the weight of the late store to improve and sustained sales effect!